“重慶好禮” 向世界發送的名片

楊艷

7月9日至11日，由重慶市文化和旅游發展委員會、重慶市人民政府外事辦公室、重慶市榮昌區人民政府聯合主辦的2021“重慶好禮”旅游商品（文創產品）大賽暨外事禮品征集活動在榮昌區人民廣場舉行。來自全市各區縣以及四川宜賓、自貢、瀘州、內江等地共45個市、區、縣參加了大賽和展示展銷活動。

本次活動以“創意賦能·品質興旅”為主題，大賽共收到參賽參展旅游商品（文創產品）共19類、500余套、1000余件，創意十足、品質卓越。作品評審堅持以“地域性、品牌性、實用性、創新性、市場性、工藝性、示范性”等標準，評選出璧山兔丁，榮昌陶、夏布銀飾，九龍坡天香，永川云嶺牌秀芽，豐都麻辣雞塊，武隆七彩陶，酉陽“韻”牌竹編工藝品，長壽竹編畫、瓷胎，奉節白茶等“重慶好禮”旅游商品（文創產品）金獎10個、銀獎20個、銅獎50個，入選重慶外事禮品80件。

頒獎典禮暨外事禮品命名授牌活動上，市政府外辦黨組成員、副主任張婭茜致辭表示，在推動我市國際化交往過程中，離不開外事禮品的支持和助陣。自2020首屆“重慶好禮”外事禮品征集評選活動啟動以來，得到了社會各界人士的廣泛關注和積極參與。截至目前，去年成功入選的80余種外事禮品中，以國家領導、市領導個人或單位名義，累計送出了包括榮昌陶、城口山神漆器、巴南銀針、沙磁亂針繡等在內的禮品400余件，足跡遍及歐亞非拉30多個國家和地區。

張婭茜介紹，不論老撾駐華大使、荷蘭駐華大使，還是哥倫比亞駐華大使、智利駐華大使，以及上合組織副秘書長、東盟十國外交部長，每一位外賓都對我們的外事禮品給予高度贊賞，并十分珍視其背后所傳遞的價值追求。外事禮品已成為我們國際交往的橋梁和見證，承載著重慶獨特的文化魅力，飽含著重慶人民的友好情誼，走出國門、走向世界，講述重慶故事，講述中國故事。

市文化旅游委黨委書記、主任劉旗表示，“旅游購物已經成為推動旅游市場復蘇、拉動旅游消費的重要力量。2020年全市旅游商品的零售值達到了273.4億元，同比恢復到2019年的99.4%。游客花費的抽樣調查顯示，2019年國內來渝的游客人均購物的花費668元，入境來渝的游客人均購物花費達到2386元。下一步，市文化旅游委將堅持文化為魂，挖掘文化內涵，把握正確導向，積極轉化利用重慶特色物產資源和特有文化資源，全面推進“創意下鄉”“創意進景區”工作，推進文化文物單位文化創意產品開發，創作更多有文化品位、重慶特色的旅游商品。

日本駐重慶總領事渡邊信之夫人渡邊美緒，白俄羅斯駐重慶總領事館代理館長德米特里夫人維羅妮卡，英國商會代表、皇冠假日酒店總經理莎倫受邀擔任本屆“重慶好禮”外事禮品評委。渡邊美緒表示通過參加此次活動，看到了許多具有重慶特色的文化產品，參賽的陶瓷、刺繡等手工藝品讓她印象深刻。她認為外事禮品應該便于攜帶，就像一張向世界發送的名片，通過一件禮品，不僅有助于促進兩國文化交流，還向世界的朋友展現重慶文化產業特色，傳遞中國傳統文化理念。

此次大賽評委專家、中國旅游協會旅游商品與裝備分會秘書長陳斌表示，在這次大賽中看到了一大批新功能、新結構、新造型、新口味的產品，此次參賽商品都有商標，從知識產權來講，重慶做得最好。

活動期間，2021“重慶好禮”旅游商品文創產品展同步啟動，展會設置展位260個，展區面積1萬余平方米。同時，還組織參展商家，將“重慶好禮”系列產品通過“惠游重慶”“重慶文化旅游精品館”淘寶店等平臺進行宣傳展示，邀請帶貨主播在現場進行直播帶貨售賣，實現以展促銷。

From July 9 to 11， co-hosted by Chongqing Municipal Development Committee of Culture and Tourism， Foreign Affairs Office of Chongqing Municipal People's Government and the People's Government of Rongchang District， Chongqing， 2021 "Chongqing Gifts" Tourism Commodities （Cultural and Creative Products） Competition and Foreign Affairs Gift Solicitation kicked off in the People's Square， Rongchang District. A total of 45 cities， districts and counties from all districts and counties of Chongqing and Yibin， Zigong， Luzhou， Neijiang and other places in Sichuan participated in the competition and exhibition activities.

Themed "Creative Enabling · Quality Tourism"， the competition received a total of 19 categories， 500-odd and 1000-plus participating tourism commodities （cultural and creative products）， which are full of creativity and exceptional quality. Adhering to the yardstick of "regionality， brand， practicability， innovation， market， craftsmanship and demonstration"， the judges selected 80 gifts， namely 10 gold awards， 20 silver awards and 50 bronze awards of "Chongqing Gifts" Tourism Commodities （Cultural and Creative Products）， such as Bishan diced rabbit， Rongchang pottery， summer cloth and silver jewelry， Jiulongpo incense， Yongchuan Yunling Xiuya， Fengdu spicy chicken， Wulong colorful pottery， Youyang "Yun" bamboo crafts， Changshou bamboo paintings and porcelain bodies， Fengjie white tea etc.， as the foreign affairs gifts of Chongqing.

At the award ceremony and the naming and awarding events of foreign affairs gifts， Zhang Yaxi， member of the Party leadership group and deputy director general of the Foreign Affairs Office of Chongqing Municipal People's Government， said that in promoting the international exchanges of the city， the support and assistance of foreign affairs gifts are essential. Since the launch of the first "Chongqing Gifts" foreign affairs gift solicitation and evaluation campaign in 2020， it has received extensive attention and active participation of people from all walks of life. Up to now， among the 80-plus kinds of foreign affairs gifts successfully shortlisted last year， over 400 gifts including Rongchang pottery， Chengkou Shanshen lacquerware， Banan silver needle， Shapingba &Ciqikou irregular embroidery technique， etc. have been given in the name of national and municipal leaders， individuals or units to more than 30 countries and regions in Europe， Asia， Africa and Latin America.

According to Zhang Yaxi's introduction， every foreign guest， such as the Lao ambassador to China， the Dutch ambassador to China， the Colombian ambassador to China and the Chilean ambassador to China， as well as the Deputy Secretary General of the SCO and the foreign ministers of the ten ASEAN countries， highly appreciated the city's foreign affairs gifts and held dear the value pursuit behind them. Foreign affairs gifts have become the bridge and testimonial for our international exchanges， for they carry the unique cultural charm of Chongqing， incorporate the friendship of its people on its journey to the world， and tell the story of Chongqing and China.

Liu Qi， Party secretary and director of Chongqing Municipal Culture and Tourism Commission， said， "tourism shopping has become an important force to promote the recovery of the tourism market and stimulate tourism consumption. In 2020， the retail value of tourism commodities in the city reached 27.34 billion yuan， a year-on-year recovery of 99.4% in 2019. According to the sample survey of tourist spending， in 2019， the per capita shopping spending of domestic tourists in Chongqing stood at 668 yuan， and the per capita shopping spending of inbound tourists in Chongqing totaled 2，386 yuan. Next， the Chongqing Municipal Development Committee of Culture and Tourism will highlight culture， explore cultural connotation， ensure the correct orientation， actively transform and utilize Chongqing's characteristic product resources and unique cultural resources， comprehensively advance the work of "creativity in the countryside" and "creativity in scenic spots"， galvanize the development of cultural and creative products by cultural and relics units， and create more tourism commodities with cultural taste and Chongqing characteristics.

Mio， spouse of Nobuyuki Watanabe， Consul General of Japan in Chongqing， Veronika Emelyanova， spouse of Dmitry Emelyanov， acting director of the Consulate General of Belarus in Chongqing， and Sharon Fraser， representative of the British Chamber of Commerce and general manager of Crowne Plaza Hotel， were invited as the judges of foreign affairs gifts of this "Chongqing Gift" selection. Mio Watanabe said that by participating in this campaign， she saw many cultural products with Chongqing characteristics and was deeply impressed by the participating handicrafts such as ceramics and embroidery. She believed that foreign affairs gifts should be portable as a business card to the world. A gift will not only help promote cultural exchanges between the two countries， but also showcase the characteristics of Chongqing's cultural industry to friends around the world and convey traditional Chinese cultural ideas.

Chen Bin， a judge expert of the competition and secretary general of China tourism Commodity and Equipment Association， said that a large number of products with new functions， new structures， new styling and new tastes were on display in the competition. All participating commodities carry trademarks， indicating that Chongqing has done the best in terms of intellectual property rights.

During the campaign， 2021 "Chongqing Gifts" Tourism Commodity and Cultural and Creative Products Exhibition was rolled out simultaneously， with 260 booths and an exhibition area of over 10，000 square meters. At the same time， exhibitors were also organized to publicize and display the "Chongqing Gifts" series products through platforms such as "Huiyou Chongqing"， "Chongqing cultural tourism boutique shop" in Taobao， and invite livestreamers to sell goods on site via livestreaming to realize sales promotion via exhibition.