反重力的時空之旅
——IEW.H 埃維紐上海旗艦店

責任編輯：張羽

Kokaistudios

一家涵蓋建筑及室內設計的事務所，在業界屢獲殊榮，由意大利建筑師Filippo Gabbiani 和Andrea Destefanis于2000 年聯合創立于威尼斯。

Kokaistudios 專注于發展文化、商業、酒店及零售等方面的項目，更廣泛涉及城市更新與文化遺產再造的項目，旨在為項目所在的城市增添蓬勃生機。

Kokaistudios

It is an award winning architecture and interior design firm founded in 2000 in Venice by Italian architects Filippo Gabbiani &Andrea Destefanis.

Primarily focused on developing cultural, corporate,commercial, hospitality & retail projects we have also worked extensively on urban regeneration projects involving the requalification of heritage locations.

Kokaistudios aims to develop projects that add positively to the built environment and social fabric of the cities and countries in which they are located.

Andrea Destefanis

出生于意大利都靈，早年間即對視覺藝術和舞臺布景有濃厚的興趣。完成了威尼斯建筑大學的學業后，Andrea開始了同多個建筑事務所合作的職業生涯，參與了很多獲獎的建筑和城市規劃項目。受其對設計中不同領域的興趣驅動，Andrea 成立了合作工作室，致力于研究計算機平面設計的創新方法。2000 年他與Filippo Gabbiani 共同成立了Kokaistudios 設計事務所。

ANDREA DESTEFANIS

Born in Turin, Italy, Andrea Destefanis developed very early a strong interest for visual arts and scenography. After graduating from University of Architecture Venice, he started to cooperate with several architectural firms and developed award winning projects in architecture and city planning.Moved by his personal interest in different fields of design he founded a cooperative studio focused on research of innovative instrument of design in computer graphics before co-founding Kokaistudios together with Filippo Gabbiani.

Filippo Gabbiani

出生于意大利威尼斯，自幼展現出對藝術和設計的多重興趣。在完成了威尼斯建筑大學的學業后，出于對不同學科和多元文化的好奇心，Filippo 先后闖蕩歐洲數國及美國，曾與多家世界頂級的建筑、室內及工業設計事務所合作。2000 年他與Andrea Destefanis 共同成立了Kokaistudios 設計事務所。

FILIPPO GABBIANI

Born in Venice, Italy, Filippo Gabbiani developed very early a multidisciplinary interest for art and design. Upon graduating from the University of Architecture Venice, he began work on a European Community sponsored research project on the usage of alternative energies in architecture and worked in several countries in Europe and in the U.S.A. cooperating with prestigious firms of architecture, interior and industrial design before meeting Andrea Destefanis with whom he founded Kokaistudios in 2000.

地點：上海

建筑面積：259 m2

設計時間：2020.10 – 2020.12

完工時間：2021.4

客戶：IEW.H 埃維紐

室內設計：Kokaistudios

首席設計師：Filippo Gabbiani、 Andrea

Destefanis

設計總監：余書凡

項目經理：姚峣

設計團隊（按姓氏首字母排序）：陳俊宇、

方玥、彭璐

攝影：CreatAR Images

撰文：Frances Arnold

媒體：Jacqueline Chiang

Location: Shangha

Floor area: 259 Square meters

Design Time: Oct. 2020 - Dec. 2020

Date of completion: Apr. 2021

Client: IEW.H

Interior Design: Kokaistudios

Chief Designers: Filippo Gabbiani, Andrea Destefanis

Design Director: Ian Yu

Project Managers: Yao Yao

Design Team (alphabetical order by last name): Junyu Chen,

Vivian Fang, Lu Peng

Photography: CreatAR Images

Text: Frances Arnold

Media Contact: Jacqueline Chiang

1 重點展示區

2 反重力彩色平面圖

IEW.H 埃維紐上海旗艦店以一種對抗地心引力的姿態融合了極具未來感的設計主題，引入生動的體量與形態，使其一躍成為上海主要商街中令人矚目的焦點。設計通過材料間的鮮明對比與充滿現代感的冷色調形成強烈的視覺張力，在上海的中心商街創造了別具一格的購物體驗。

項目要求Kokaistudios 在上海市中心設計一個超凡脫俗的零售空間，在259 平米的場地內將時裝品牌IEW.H 埃維紐的未來主義概念轉化為生動的設計語言。空間從行星軌道中獲取靈感，臨街立面選材獨特，吸引來往行人踏足店內。空間不僅具有明顯的建筑風格，其內置靈活性的設計更使店面易于根據日后的品牌合作、快閃店與其他活動進行調整。

3 商場入口立面

IEW.H 埃維紐是中國時裝界的新興品牌，其首字母縮寫意為“Infinite Explorer with Hypersense”（多元無盡的探索者）。以此為出發點，Kokaistudios 為這個多元化品牌標志性的室內空間確立了記憶、流線與反重力的主題。由于IEW.H 埃維紐將以一年兩季的頻率推出與藝術家及設計師合作的新品，在裝飾與色彩上保持空間的通用性與中立性尤為重要。

IEW.H 埃維紐旗艦店位于上海繁華的淮海中路商街上，從內到外都彰顯著極致的視覺沖擊力。由玻璃和鋁制泡沫隔板筑成的立面完美契合其內部的未來主題，給人以超然的觀感。這種金屬材料由無數孔洞組成狀似細胞的有機紋理，背面的燈光使其在夜晚熠熠生輝。店鋪玻璃幕墻沿著街邊曲線內退形成主入口，其圓柱形的店鋪體量從淮海路標準化的齊平門頭中脫穎而出，迅速吸引來往游人的注意，同時也提供了充足的櫥窗陳列空間。

店鋪的室內空間也延續了外立面的強烈視覺張力：展柜、長桌與陳列架等重點元素被置于兩個相互交錯的圓環內。較大的圓環懸浮于顧客的頭頂，展現出貫穿項目始終的反重力概念。這個以聚碳酸酯為材料的環狀結構配有內嵌式背光照明，極具建筑性。結構底部的不銹鋼環帶也隨之微微傾斜，更強調了空間的緊湊感。

較小的圓環從地面傾斜升起，其線條向下延伸構成低矮的墻壁，分隔出一個獨立的體量。與上層圓環的輕盈質感形成鮮明對比的是，下層圓環表面選用了質地更厚重的石膏，強化了反重力主題。設計通過地面兩種色調的水磨石進一步引入了對比的手法；墻面由白色漸變為冷灰，更為室內空間注入了一絲動感。

IEW.H 埃維紐的試衣間可從小圓環進入，該區域以品牌色彩的天青藍色與銀灰為主基調，每間試衣間的鏡面角度達270°，巧妙地打造出無限反射的萬花筒效果。隔間的天花板也采用鏡面設計，使得半球的燈體宛如漂浮在空中的星球。銀色的收銀臺被置于相鄰的側室中，同樣獨立于兩個交錯環帶外，兩側則是與主色調相同的深藍色家具。

設計為交疊的環形空間保留了靈活性，為日后的活動預留了各種可能。除小圓環內側的層板外，所有陳列元素都可獨立移動。為了與店鋪的設計主題保持一致，這些陳列元素都被打造成與兩個圓環相契合的曲度。設計在微末處也呼應著反重力的主題，例如陳列架利用綁帶制造出懸空感。

IEW.H 埃維紐上海旗艦店別具一格的室內設計，為人們呈現獨特的IEW.H 埃維紐品牌世界觀，傳達大膽無畏的探索精神，同時致力于將時裝與零售通過視覺化創新，使其從競爭日益激烈的高街時尚市場中脫穎而出，并不斷地給顧客提供前所未有的沉浸式藝術購物體驗，在這個前沿城市的中心展現了一個想象中的未來。

Incorporating a futuristic theme with objects that seemingly defy gravity, as well as a playful approach to volume and shape, IEW.H’s flagship store makes for an attentiongrabbing addition to one of Shanghai’s primary shopping streets. Through contrasting materials and a cool, modern palette the shop delivers a unique shopping experience that has been designed for maximum impact.

Challenged with creating an out-of-thisworld retail space in the heart of Shanghai,Kokaistudios transformed fashion label IEW.H’s futuristic brand concept into playful design elements for its 259 sqm flagship store.A striking frontage incorporating unexpected materials draws shoppers into a space that takes inspiration from planetary rings. Despite striking an unmistakably architectural tone,the store has been designed for flexibility,and can be readily adapted for future brand partnerships, pop-ups and events.

A newcomer to China’s vibrant apparel scene, the label’s acronym stands for ‘InfiniteExplorer with Hypersense.’ Taking this as a starting point, Kokaistudios established broad themes of antigravity, memory and fluidity for the multidimensional brand’s statement interiors. Because the fashion label will present twice-yearly collaborations with artists and designers, it was crucial that the space be kept versatile and neutral in terms of decor and color.

1 強烈的空間幾何

Located on one of Shanghai’s principle shopping streets, Huaihai Lu, the IEW.H flagship creates impact both inside and out. A facade of glass and aluminum foam bulkhead creates an otherworldly effect from the outset, hinting at the store’s futuristic interior. Comprising organic-looking bubbles for an almost cellular appearance, the metallic material is backlit to create a glittering effect that is particularly striking at night. Below, a recessed glass entrance is positioned along the smooth convex curve of the store’s exterior. Appearing as a cylindrical object set back from Huaihai Road’s otherwise standardized and flush storefront configuration, the shop immediately draws the attention of passers-by, providing ample space for window displays at the same time.

2 進入空間時

The strong visual impact continues inside,where elements of the store’s core activities- its display counters, benches and racks -are positioned inside two interlocking rings.Illustrative of a broadly anti-gravity concept that runs throughout this retail design project, the larger of the two rings appears to float above shoppers’ heads. Highly architectural, the polycarbonate structure is fitted with inlaid backlighting. A surrounding tapered stainlesssteel band accentuates the spatial compression created by the ring’s deliberate tilt.

The smaller of the two rings tilts up from the floor, its lines extending downwards to create low walls indicating a separate volume.In contrast to the upper ring's seemingly weightless quality created by its polycarbonate material, the lower is finished in an altogether heavier textural plaster, reinforcing the design’s antigravity theme. Contrast is further introduced by way of two tones of terrazzo tile flooring; as well as gradated wall color from white to cool grey, injecting a sense of movement into the interiors.

3 看向收銀區

IEW.H’s fitting rooms are accessed from the smaller of the two rings. In brand colors of electric blue and silver, the area makes clever use of the 270-degree mirror surfaces in each fitting room to create a kaleidoscopic effect of infinite reflections. This extends to a half-globe light which, thanks to the facility’s reflective ceiling, appears as a floating planet or orb. In an adjacent side room also positioned outside of the interlocking volumes is a silver cashier desk,flanked by soft furnishings in that same deep blue tone.

Opening up possibilities for future events,the space within the interlinked rings remains flexible. Except for a table-height display ledge along the inside edge of the smaller shape, all display elements are freestanding. In keeping with the design themes of the wider retail project, they are curved to match the store’s two main volumes, and in a playful touch,include tie-down straps in a nod to the outer space, anti-gravity theme.

In Shanghai’s already crowded market for high-street fashion, IEW.H sets itself apart through statement interiors. Designed to create a memorable shopping experience, and with inbuilt flexibility, the flagship store presents an imagined future in the heart of this most cutting-edge of cities.

4 從中央向內看