師嘉俊 邊加斌 張姣姣

摘? 要:本文通過文獻(xiàn)資料法,對(duì)電子競技賽事內(nèi)涵進(jìn)行歸納描述,總結(jié)我國電子競技賽事的主要形式、我國電子競技賽事的舉辦現(xiàn)狀、我國電子競技賽事的發(fā)展趨勢及我國電子競技賽事的關(guān)注度的現(xiàn)狀,發(fā)現(xiàn)我國電子競技賽事發(fā)展所面臨的困境。針對(duì)我國電子競技賽事的發(fā)展提出以下建議:(1)推進(jìn)社會(huì)認(rèn)可進(jìn)程;(2)加大政策支持,規(guī)范賽事體系;(3)加強(qiáng)宣傳力度。通過本文對(duì)我國電子競技賽事推廣策略現(xiàn)狀有更清楚的認(rèn)識(shí),有利于分析這個(gè)產(chǎn)業(yè)發(fā)展的特點(diǎn),最終為整個(gè)體育產(chǎn)業(yè)的更好發(fā)展提供參考。
關(guān)鍵詞:電子競技賽事? 推廣? 困境? 策略
中圖分類號(hào):G80? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 文獻(xiàn)標(biāo)識(shí)碼:A? ? ? ? ? ? ? ? ?文章編號(hào):2095-2813(2020)09(c)-0232-04
Abstract: In this paper, the connotation of e-sports events is summarized and described by means of literature. Summarize the main forms of e-sports events in China, the current situation of e-sports events in China, the development trend of e-sports events in China and the current situation of the attention of e-sports events in China. Find out the dilemma of e-sports development in China. According to the development of e-sports in China, the following suggestions are put forward: (1)promote the process of social recognition; (2)increase policy support and standardize the competition system; (3)strengthening publicity. This paper has a clearer understanding of the current situation of the promotion strategy of e-sports events in China, which is conducive to the analysis of the characteristics of the development of this industry, and finally provides a reference for the better development of the whole sports industry.
Key Words: E-sports events; Promotion; Dilemma; Strategy
2018年雅加達(dá)亞運(yùn)會(huì)將電競首次列為表演項(xiàng)目。亞運(yùn)會(huì)之后電競在社會(huì)上的關(guān)注度越來越高。電子競技運(yùn)動(dòng)近幾年開始被大眾所接受,國家出臺(tái)政策,規(guī)范并正確引導(dǎo)電子競技運(yùn)動(dòng)的發(fā)展,電子競技運(yùn)動(dòng)也得到傳統(tǒng)體育賽事——奧運(yùn)會(huì)的認(rèn)可,在2018年的韓國冬奧會(huì)上,電子競技運(yùn)動(dòng)首次登上冬奧會(huì)的大舞臺(tái),凸顯電子競技運(yùn)動(dòng)的獨(dú)特魅力,電子競技項(xiàng)目非常貼合傳統(tǒng)體育項(xiàng)目的模式和規(guī)則,同時(shí)具有參與門檻低、精通難的特點(diǎn),符合大眾娛樂和職業(yè)賽事的要素[1]。
1? 電子競技賽事內(nèi)涵
電子競技是依托電子競技游戲而形成的競技體育競賽,不僅傳播了游戲中豐富而獨(dú)特的背景故事,還傳播了互聯(lián)網(wǎng)時(shí)代競技體育新形態(tài)的文化內(nèi)涵。電子競技賽事是電子競技活動(dòng)的重要載體,是電子競技發(fā)展的平臺(tái)。……