The Magic of Blind Boxes盲盒的魅力

導(dǎo)讀：所謂盲盒，里面通常裝的是動漫、影視作品的周邊，或者是設(shè)計(jì)師單獨(dú)設(shè)計(jì)出來的玩偶。之所以叫盲盒，是因?yàn)楹凶由蠜]有具體款式的標(biāo)注。“你不知道里面是什么，直到打開那一瞬間”，這種神秘感成為年輕人購買盲盒最大的樂趣。

In the 1994 film Forrest Gump， theres a famous saying， “Life is like a box of chocolates; you never know what youre gonna get.” The surprise is part of the fun. Now blind box toys are bringing the magic of surprise to online shopping.

A blind box toy is hidden inside uniform packaging but invisible from the outside. You dont know what will be inside， although the toys typically come from pop culture—movies to comics and cartoons.

Blind boxes have caught on since they were first introduced from Japan to China in 2014. According to a 2019 Tmall report， the mini-series of Labubu blind box， designed by Hong Kong-born Kasing Lung， was named Champion of Unit Sales with 55，000 sold in just 9 seconds during the Singles Day shopping event. Most customers for blind boxes are young people aged 18 to 35.

According to The Paper， blind box toys are popular in part because of their cute appearances. The typically cute cartoon figurines come in miniature sizes， making them suitable for display almost anywhere.

Even if blind boxes are not the top choice for decorations， the mystery and uncertainty of the process also attracts people. Its the dominant reason why people buy blind boxes one after another.

“Fear of the unknown is always a part of the box-opening process，” said Miss Cao， 24. Speaking to Sina News， she said， “Until you open all the boxes， you cannot know what it is inside.”

Opening a blind box is a delightful little surprise for our mundane daily lives， something small but fun to wait for each day， week or month. When people open this simple little box， they may be disappointed， but the uncertainty is part of the fun. People will open more blind boxes and hope for a better outcome.

When someone remakes Forrest Gump， dont be surprised if he says， “Life is like a blind box...”

1994年上映的影片《阿甘正傳》中，有句有名的臺詞：“生活就像一盒巧克力糖，你永遠(yuǎn)不知道下一顆你將得到的是什么樣的味道?！边@樣的驚喜也是一番樂趣。如今，盲盒玩具將這股驚喜的魅力帶到了網(wǎng)購中。

盲盒都有著統(tǒng)一的外包裝，從外邊看不見里面。你不知道里面的玩偶是什么，但這些玩偶一般都來源于流行文化，比如電影、漫畫、動畫等。

盲盒自2014年從日本首次進(jìn)入中國后便風(fēng)靡開來。據(jù)天貓2019年的一份報(bào)告顯示，由出生于中國香港的Kasing Lung所設(shè)計(jì)的Labubu迷你系列盲盒在“雙十一”購物節(jié)期間，9秒鐘就售出了55 000個，成為全網(wǎng)單位銷售冠軍。大多數(shù)盲盒消費(fèi)者是18—35歲的年輕人。

據(jù)澎湃新聞報(bào)道，盲盒玩偶備受歡迎的原因之一是它們可愛的外表。這些以可愛作為特色的卡通玩偶個頭迷你，幾乎可以擺放在任何地方。

即便盲盒并非首選裝飾品，但開盲盒時(shí)的神秘感與不確定性卻很吸引人。這便是人們一次又一次購買盲盒的主要原因。

24歲的曹女士在接受新浪新聞采訪時(shí)表示：“開盒的過程中，心里帶著未知的緊張。不打開所有的盲盒，你是不會知道里面有什么的?！?/p>

在我們平淡無奇的日常生活中，開盲盒是個令人開心的小驚喜，這件事雖小卻成了每天、每周或者每月都值得期待的樂趣。當(dāng)人們打開這個小小的盒子時(shí)，他們或許會感到失望，但這種不確定性正是其中的樂趣所在。人們會打開更多盲盒，期待得到心屬之物。

當(dāng)有人翻拍《阿甘正傳》時(shí)，如果他將臺詞改成“生活就像一個盲盒……”，你不必驚訝。

Word Study

dominant /'d?m?n?nt/ adj. 首要的;占支配地位的;顯著的

The firm has achieved a dominant position in the world market.

The dominant feature of the room was the large fireplace.

mundane /m?n'de?n/ adj. 平凡的;單調(diào)的

Be willing to do mundane tasks with good grace.