Ningbo:Showcasing its way into leading the trend

The four-day event， the 23rd Ningbo International Fashion Festival， saw a successful ending on October 27th， attracting 285 brands from 12 countries and regions. A series of activities including industry forums， new product launches， seminars， trade fairs， and catwalk shows gathered more than 10，000 domestic and foreign professional merchants and more than 50 important trade groups from more than 40 countries and regions around the world （including over 20 provinces and autonomous regions in China） for negotiating and purchasing. In addition， over 50，000 visitors interacted on site， fully demonstrating the new picture of “A Fashion， Colorful and Bright Future”.

Product segmentation for a fashion-quality life

“Luggage can also be made very fashionable. It is not only a container for things， but also a personal style， which is part of the lifestyle.”At 2019 Ningbo Fashion Conference， Wu Yonghong， Senior Marketing Director of Samsonite （China） said. In her view， fashion is a way of life， and the more it is subdivided， the more it is able to express selfpersonality. Even if you are doing luggage， you should also segment the population and subdivide the products. At the Festival， segmentation is an important element undoubtedly.

Youngor， which has always been a mens wear brand， mainly pro- moted its the new debut womens brand YOUNGOR LADY. The sub-brand is a high-end brand for elegant ladies. The target group is the professional women aged 35 - 45 in their working days， mainly including the classic category of uniforms and dresses. The“ITS UP” from Zhenhai is aimed at young male office workers who have just graduated.

Since it is a fashion festival， it is not just about clothes. From the overall exhibition display， this year we saw three major sectors added： Garments & Accessories， Bags & Leather Goods， and Home Textiles. The three sections were also segmented respectively. Fashion Pioneer is a luggage company in Yuyao， which produces leather bags， sports bags and outdoor bags. Based on the traditional backpack， it subdivides a series of items such as snow bags， mountaineering bags and fishing bags. At the same time， it integrates unique design and craftsmanship to make the outdoor bags look more fashionable.

Technology and intelligence accelerate the upgrading of the industry

During the Festival， new materials， algorithms， big data， and blockchains became hot words in the exhibition halls and forums.

The “energy polycyclization” technology application of Ningbo Apple Apparel is very eye-catching. It is reported that the application of this technology can regulate the human physiological microcirculation， reduce the fatigue of exercise， and increase some functions of the body， such as balance. At present， this technology has been applied to Apples jackets， shoes and other products. In addition， under the promotion of new technologies and new processes，environmentally friendly fabrics are also increasingly multiple. For example， Shenzhous degradable polyester can be basically degraded in the soil in 338 days； while the recyclable polyester is made from recycled plastic bottles， waste spinning， foam， etc.

In the Intelligent Equipment Zone， the SP series electronic pattern machine exhibited by Ningbo local enterprise SUPREME has the fastest speed in the industry； the newly developed suspension system of SUNRISE has a unique concentric design–two tracks neck and neck； the AR technology has also been applied to the field of garments. On the booth of Ningbo Zhongdao Technology， there were several high-definition projectors on the original proofing and cutting machine.

Fashion Festival is a show， also a big party

At the entrance of Hall 1， the 600 square meters of “Fashion Ningbo Theme Exhibition Zone” gathered the five representative enterprises -Youngor， Shenzhou， Samsonite， Guangyuan， Dankeyun to show their respective representative products. On site there were also various performances such as dances， costume shows， musical instruments， etc.

“National” can also be very fashionable. The Boyang exhibition area showed the Chinese costumes that marched on the 70th anniversary of the founding of the Peoples Republic of China. At the booth of Kungfu， a large number of bags， jackets， etc. made of homespun craftsmanship were very eye-catching. In the Yanbian Prefecture exhibition area， the Korean-style residential building style booth is unique.

The international elements were remarkable and also the characteristics of this Festival. BAT， together with English Cloth and Stephen Walters， two fabric brands， came to the exhibition and held a British Fabric Exchange. Founded in New York， the worlds second largest zipper manufacturer IDEAL showcased the first patented product in China- the magnet zipper. The Italian pavilion had a strong lineup， bringing a total of 5 fashion brands including mens and womens sports and leisure brand V2， jewelry brand Ceccacci， mens Haute Couture RR tailor， socks brand VERY SOXY， and shoes brand Ortigni Calzature dal 1930.

The whole industry chain service platform empowers the fashion industry

The Festival not only integrates the best industrial chain resources， but also brings together the industrys cutting-edge ideas and trends. In four days， through six professional forums， more than 30 trade fairs and new product launches， Ningbo Fashion Consumer Carnival， online celebrity live broadcast and other major events， with a new attitude of cross-border， sharing and diversity， created a new fashion experience.

With the help of technology and industry integration， Ningbo garment industry has ushered in a period of opportunity for transformation and upgrading.

How to empower the fashion industry is also an important proposition of the Festival. “The fashion， intelligence and innovation of the textile and garment industry is a visible trend in the future. Ningbo will take the fashion and creativity as special feature， take the science and technology innovation as the driving force， and use the intelligent manufacturing as the basis to accelerate the transformation from big in capacity to powerful in fashion.” Fang Wei， Director of the Organizing Committee of the Festival and Deputy Director of the Municipal Economic and Information Bureau， said that the Festival will become an important starting point for the development of the fashion industry in the city， and it is also of great significance to promote the internationalization of Ningbo City toward an innovation-driven technology industry， a culture-led fashion industry， and a responsible-oriented green industry.