寫意秀美，詩畫浙江誠意滿滿

陸遙?鄭文

“詩畫浙江”，閃耀亞洲。5月，亞洲文化和旅游展在北京農業展覽館開幕。浙江省8個市20余家文旅部門和企業組團參加，精彩亮相。

亞洲文化和旅游展通過主題展覽、中國文化旅游推介會、旅行商大會、世界遺產影像展、主賓國推介、主題省（市）推介等形式，展示中國及亞洲各國文化和旅游的發展成果。

走入主題館內，120平方米的“詩畫浙江”展廳，呈現出一派水墨寫意、秀麗多姿的風格，突出展示了浙江文旅融合的特色。

花鳥繪畫首飾盒，紅底彩繪小梳子，有“鳥巢”、中國尊等北京元素的鋼筆盒……溫州展臺前，一排精致的螺鈿漆器吸引了不少女性參觀者駐足。

“這種螺鈿漆器可是漆器中最‘奢侈的品種。”說起自己家的寶貝，溫州洞頭東海貝雕藝術博物館館長陳燦淵如數家珍，“首先要把螺貝磨到大約兩根頭發絲的厚度，切割成點、絲、片等各種不同形狀，一點點鑲嵌在黑色或深色的底材上，層層上漆，層層打磨，才有了這樣奇幻絢麗的效果。”

忙碌了一上午，陳燦淵與不少參觀者談好了訂單，互加了微信，就等展覽結束后發快遞送產品。相比于這些小成果，陳燦淵更大的收獲來自于與其他展商的溝通交流。“我特意去阿富汗、尼泊爾等展館看了看，這些國家的特色圖案給了我們很豐富的設計靈感。”他堅信，產品要“走出去”必須運用當地文化元素，融入當地文化與理念。

不光交流產品，參展商們還不忘展示手藝。正聊著，館外傳來一陣歡快的音樂聲，只見一位身著古典服飾的演員，操控著俏皮可愛的小木偶，在小巧玲瓏的自行車上騰挪轉移，時而金雞獨立，時而凌空翱翔，引得觀眾們驚嘆聲、歡呼聲不斷。

原來這是國家級非物質文化遺產——平陽木偶戲的演出。來自平陽木偶戲保護傳承中心的章云區告訴我們，他表演的是提線木偶，與杖頭、布袋木偶等相比，提線木偶難度最大。我數了一下，他手上有22根提線，用來控制木偶不同的關節和動作，接過來掂量了一下，重量有五六公斤。當天，他們還與廣東梅州木偶表演同行進行了交流。“了解其他劇團的表演操作特色，我們就能通過改良有所創新，也能揚長避短。”

此次參展，溫州還將藍夾纈等文創產品和地方特色伴手禮帶到了展會現場。隔壁展臺上，金華帶來了500張免費的橫店景區門票，讓參觀者感受到了滿滿的誠意。

“很高興能參加這么高規格的大會，我們在展示地方特色的同時，也得到了很多學習和交流的機會。”溫州市文化廣電旅游局副局長李方喜感慨地說出了不少參展商的心聲。

放眼“詩畫浙江”館內，桐鄉展現了以“風雅桐鄉”為主題的全域旅游版圖;湖州帶來了一份手繪旅游地圖;臺州的大陳島、椒江、臨海等景點閃亮登場;衢州推出了農民畫做成的絲巾、鞋子等多種文創衍生品;杭州的京杭大運河、太湖的龍之夢樂園等也一一亮相……

“此次參展，我們既帶來了一些傳統景點推介，也推出了新興的特色體驗，將不同風格的浙江景色展示在各國參觀者的面前，進一步打響‘詩畫浙江的名片。”浙江省文旅廳相關負責人表示。

（圖片來自新華社及視覺中國）

Picturesque Zhejiang ? Showcased in Beijing

By Lu Yao， Zheng Wen

At Asian Culture and Tourism Exhibition which started at Beijing Agricultural Exhibition Center on May 16， 2019， Zhejiang showcased its splendor at a 120-square-meter booth. Under the theme of Picturesque Zhejiang， the province was represented by 20 plus tourism departments and tourism businesses from eight cities and regions across the province.

The exhibits vividly portrayed the natural beauty and cultural elegance in a bid to boost tourism. Wenzhou， a port city in the southeast of the province， exhibited a colorful array of seashell lacquer artworks. Displaying inspiration， art and craftsmanship， these seashell lacquers included jewel cases with images of birds and flowers painted in the traditional style， combs， and stationery cases with the elements of the Birds Nest and China? （two landmarks of Beijing）， attracting a lot of visiting women. “Of all lacquerworks， the seashell ones are most luxurious，” notes Chen Canyuan， curator of the Seashell Sculpture Museum of Dongtou， Wenzhou. “Seashells are ground to the thinness of 2 hairs before they are cut into tiny balls， threads and slices. These exquisite building blocks are then embedded onto the base in black or other dark colors before layers of lacquer finishes are brushed on again and again and polished.”

Half a day， Chen received quite a few orders for his seashell lacquer artworks. The curator found it more delightful to visit the booths of foreign countries such as Afghanistan and Nepal and see the artworks of these countries. “These designs are inspirational，” he comments briefly.

Zhang Yunqu， a puppet show master， staged a string puppet show at the exhibition， attracting crowds of visitors. Zhang is from Pingyang， a county in southern Zhejiang. Pingyang Puppet is a national intangible cultural heritage. This puppet show is probably the most difficult of all puppet shows. Zhang uses 22 strings to manipulate a puppet which weighs about 5 kilograms. In his hands， the puppet moved in an unbelievably nimble manner， jumping and flying， and pedaling a miniature bike. The audience burst into laughter and loud applause.

Other cities and regions also brought the best to inspire visitors for traveling and sightseeing in their locations. Jinhua， a city in central Zhejiang， offered 500 free tickets for a visit to Hengdian World Studios. Tongxiang in northern Zhejiang displayed a large map showing all the attractions. Huzhou， also in northern Zhejiang， displayed a map with handmade images. Quzhou in southwestern Zhejiang exhibited silk scarves printed with drawings by village artists.

“We participate in this exhibition and showcase both time-old and new tourism attractions. We want to display the diverse styles of the beauty of Zhejiang to visitors from Asian countries. After all， we want to do everything possible to promote Picturesque Zhejiang， our golden call card，” says an official of Zhejiang Administration of Culture and Tourism.