錢江潮涌新時代

洪徐

盛夏錢塘，十里荷香。

15年前，“八八戰略”提出：“進一步發揮浙江的人文優勢，積極推進科教興省、人才強省，加快建設文化大省。”15年來，從文化大省、文化強省到文化浙江，文化建設的步伐穩步推進，傳統與現代兼具的軟實力日益彰顯，不斷創新的“浙江精神”與時俱進再譜新篇。

盛世錢塘，潮涌東方。

錢塘江是浙江的母親河。許多有識之士認為，走在前列的浙江，努力將錢塘江流域打造成在國際國內更具競爭力、影響力、創造力的文化高地和文化發展大平臺，讓這條浙江的母親河更具文化氛圍、更有文化氣息、更富文化內涵，讓生長、生活在全流域的人民群眾有更多的文化獲得感和幸福感。這是文化浙江建設的應有之義。

錢塘自古繁華

浩浩蕩蕩700公里，綿綿延延5.6萬平方公里。錢塘江是一部流動的遺產，也是一段活著的歷史。

江河一旦與文化融合，必定產生不朽的力量。從遠古奔流到時代潮涌，錢塘江代表著勇往直前、敢于拼搏的弄潮兒精神。千百年來不息流淌的錢塘江，給浙江人民留下的不僅是富庶的生活印記，更有不朽的錢塘風雅。如今，漫步在錢塘江兩岸，游客愜意，民生幸福，百姓安康。

“八月十八潮，壯觀天下無。”地處錢塘江北岸腹地的杭州市江干區，自古就是繁華商埠和交通要地，素有“錢塘江畔金江干”美譽。這里的人們世代臨水而居，創造了燦爛的錢塘江文化：不僅孕育了“江、河、山、茶、絲、孝”等特色文化，弄潮文化、治水文化、圍墾文化、航空文化、航運文化、民俗文化百花綻放，也培育出明代功臣胡世寧、浙派畫宗戴進、電影先驅夏衍等一批杰出人物；“杭羅織造技藝”入選聯合國人類非遺代表作名錄，錢塘江傳說、皋亭山傳說、江干剪紙被列入省級非遺名錄；區域內還保存有古海塘、渡口、船埠等歷史遺跡，三堡船閘、四季青碑亭和明清古海塘成為錢塘江滄桑巨變的歷史再現。

東南形勝，三吳都會，錢塘自古繁華；煙柳畫橋，風簾翠幕，參差十萬人家。錢塘江流經浙江近一半的省域面積。在漫長的歷史長河中，錢塘江孕育了“勇立潮頭、大氣開放、互通共榮”的先進文化，引領人們開荒拓土、激流勇進，建設美麗富饒、人皆向往的魚米之鄉、絲綢之府和詩畫江南，鑄造了錢塘自古繁華的華麗史詩。

據浙江省錢塘江文化研究會發布的《錢塘江流域文化產業報告》顯示，改革開放40年來，浙江的文化產業持續增長，逐漸發展為支柱產業。2016年全省文化及相關特色產業增加值3232.98億元，占GDP6.84%。中國省市文化產業發展綜合指數和生產力指數均列上海、北京、江蘇之后居全國第四位，影響力指數居第三位。以杭州、嘉興、紹興、金華、衢州、麗水6個設區市50縣為主體的錢塘江流域構成浙江重要的文化產業帶，2016年文化及相關特色產業增加值占全省65.28%，成為新時代浙江文化產業發展的新空間、新動能。

如今，錢塘江流域文化產業特色優勢日益凸顯，資源集聚功能增強，要素支撐強化，發展模式改良，政策環境優化，正在進入質量提升的新階段。

從“西湖時代”走向“錢塘江時代”

“錢塘江畔的視野給人以無窮的靈感。”中國美術學院中德學院國際品牌傳播外籍教師大衛·杜蒙特這樣概括錢塘江的魅力。他說，當他兩個月前第一次來到中國，對中國還知之甚少，更不了解杭州和錢塘江區域。當他到達上海浦東機場驅車到杭州，走出車子，身處錢塘江區域，奧體中心就在江的對岸，他被深深地震撼了：高大、嶄新、耀眼的建筑群，寬闊的馬路，有組織的交通，一切井然有序。

不久前舉辦的第二屆錢塘江文化節大型音畫組歌《錢塘詞畫》首次公演，作為杭州市政府聘請的杭州文藝顧問，朱海記憶猶新，“如果說西湖蘊含了杭州唯美精致的品質，那么錢塘江就是我們杭州人乃至浙江人的精神所在。”

國家一級演員、海政文工團青年歌唱家呂薇是《望海潮·東南形勝》的演唱者，作為杭州人，她難掩激動。“這次演繹將錢塘江深厚的文化底蘊與歷史巨變結合起來，可以說是歷久彌新。我也希望能以這首歌為載體，幫助現代人感受傳統文化，體悟錢塘江文化的魅力。”

“錢塘江象征著我們文化的源遠流長，尤其是那一句‘千年潮，天地行，潮起在之江，一下子把我們的歷史文化通過歌詞唱了出來，也象征著這一文化必將走向國際。”世界著名男高音歌唱家張建一表示。

錢塘江浸潤著文人墨客的情懷，奔涌著“創新、進取”的時代內涵。

“2018錢塘江流域文化產業發展大會”6月28日在杭州舉行，大會發布“傳承錢塘江文化 共推文化產業新發展”倡議書，又一次展開了錢塘江文化產業發展藍圖：錢塘江流域要成為浙江文化產業發展示范區、文化創意實驗區、文化產業融合發展集成區、文化產業要素集聚區、文化產業國際化展示區。

不久前，浙江省政府發布《之江文化產業帶建設規劃》，一項計劃總投資超過1000億元，覆蓋錢塘江杭州段沿線9個縣（市、區）的重大文化項目集群亮相于錢塘江兩岸，并陸續開工建設。其中，有數字文化產業領域重點項目13個，影視文化產業領域重點項目7個，藝術創作設計產業領域重點項目8個，動漫游戲產業領域重點項目4個……

一項項具體任務，一個個明確目標，一幅幅美好藍圖，從“西湖時代”到“錢塘江時代”，文化浙江的定義在不斷凝練、不斷拓展。

從“跨江發展”到“擁江發展”

文化是一個城市的靈魂和生生不息的動力。

自G20杭州峰會成功舉辦，位于錢塘江入海口的江干區，用錢塘江文化提升城市品位，成為杭州實施“擁江布局、一體發展”新發展戰略的主戰場。

錢塘江流域主要涉及浙江6個地級市。如何讓這流經浙江47%的實域面積的文化力量，在新時代更好地薪火相傳？錢塘江文化如何在傳承中創新、在創新中提升、在提升中發展？

杭州市委常委、宣傳部部長戚哮虎提出，要打造具有國際影響力的全國文創中心，全面推進之江文化產業帶建設，為錢塘江流域文化產業發展提供堅實基礎和有力保證。

嘉興是有著7000多年文明史、2500多年文字記載史、1700多年建城史的國家歷史文化名城。嘉興市委常委、宣傳部部長祝亞偉表示，要把文化產業打造成為嘉興率先基本實現現代化的“新支柱”“新引擎”，力爭到2020年，全市文化產業產值達到1100億元，占GDP的7%以上，成為國民經濟重要支柱產業。

紹興市委宣傳部副部長黃愛芬表示，要做好“文化+”文章，提出“擁抱大灣區、發展大紹興”的發展戰略，正是從“會稽山時代”邁向“杭州灣時代”的時代要求，力爭到2020年，全市實現文化產業增加值400億元以上，占GDP比重達到8%左右，產業發展活力和文化引領等指標位居全省前列。

衢州市委常委、宣傳部部長錢偉剛認為，作為錢塘江源頭的衢州，要從“衢江時代”奔向“錢塘江時代”，讓錢塘江唐詩之路更加詩意盎然，讓傳承自“孔洙讓爵”的“衢州有禮”成為新時代衢州發展最強勁的文化動力。

麗水市委常委、宣傳部部長葛學斌建議，加強錢塘江流域文化產業一盤棋規劃，根據各地發展的基礎和條件，進行不同定位，合理配置要素資源。要建立和完善區域文化產業發展協調聯動機制，加快跨區域協同創新機制建設，更好地推進文化產業的合理布局與分工。

在金華市委宣傳部副部長曹一勤看來，金華是一座有歷史、有文化、有故事的城市。金華市的文化產業是有特色、有底蘊、有后勁的支柱產業。2017年，金華文化影視時尚產業實現營收4188.5億元，同比增長10.2%，總量排名全省第三，為全省文化產業走在全國前列貢獻了金華力量。

千年潮，天地行，潮起之江；弄潮兒，濤頭立，翹首東方。

從錢塘江上游的“衢江萬古身潺湲”到下游的“海闊天空浪若雷”，站在歷史的新起點，錢塘江兩岸人民正以引領潮流的氣魄、大氣包容的心態、聯通世界的胸襟、勇立潮頭的干勁，譜寫一曲風雅錢塘新時代的樂章。

錢塘自古繁華。從“西湖時代”到“錢塘江時代”，從“跨江發展”到“擁江發展”，文化浙江將從錢塘江再次揚帆起航。

New Development Era

on the Qiantang River

By Hong Xu

A review of the history of Zhejiang in eastern China reveals a galaxy of celebrities， economic and cultural prosperities， a peaceful life， a great variety of cultural heritage， let alone numerous poems and essays， paintings and other artistic achievements. All this largely happened in the regions， part of the Qiantang， the mother river of the province.

A review of the present-day situation of the province will point to a thriving cultural industry along the Qiantang. Over the past 40 years， the cultural industry of Zhejiang has grown into a pillar of the provincial economy. In 2016， the value added of the provinces cultural and relevant industries amounted to 323.298 billion yuan， accounting for 6.84% of the provinces GDP， ranking number 4 behind Shanghai， Beijing and Jiangsu. The river valley， which covers 6 major cities and 50 counties， constitutes a key belt of the cultural industry. In 2016， the value added of the cultural and related industries accounted for 65.2 % of the provincial total.

Nowadays， the cultural industry in the river drainage system is going into a new developmental era： with industrial strengths， resources， preferential policies， and an improved growth mode， etc. The new era is directly named after the Qiantang in comparison with the West Lake Era.

On June 28， 2018， Hangzhou hosted a large-scale convention on the development of the cultural industry in the Qiantang River Valley. An ambitious blueprint launched at the convention lists six zones with different focuses. On June 26， the provincial government announced a 100 billion investment plan for the cultural industry in the nine counties and urban districts in the Hangzhou Section of the Qiantang. The investment goes into 13 projects in the digital production section， 7 in the film and television section， 8 in the art and design industry， and 4 in the cartoon and animation industry.

The G20 Hangzhou Summit in September 2016 marked a turning point in the urban development of Hangzhou. Since then， the districts along the river have greatly enhanced themselves as the citys blueprint emphasizes integrated growth.

Zhu Yewei， a government official of Jiaxing， a central city in northern Zhejiang， reveals that the cultural industry of Jiaxing strives to produce an output of 110 billion yuan next year to account for at least 7% of the citys GDP. If this goal is achieved， the cultural industry will be a pillar of the citys economy.

Huang Aifen， a government official of Shaoxing， a city in eastern Zhejiang， said that Shaoxing is embracing the macro-economic growth of the Hangzhou Bay. The cultural industry of the city strives to produce a value added of 40 billion yuan by 2020， which will be 8% of Shaoxings GDP.

Cao Yiqin， a government official of Jinhua， a key city in central Zhejiang， remarked that Jinhua is a city of history， culture and stories. The citys cultural industry has long been a pillar of the local economy. In 2017， the cultural industry （including the sectors of culture， movie and television， and fashion） accomplished a total income of 438.85 billion yuan， achieving an increase of 10.2% year on year and ranking the third in the province. Cao remarked proudly that Jinhua contributes significantly to the provinces cultural industry which leads the country.

If Quzhou in the southwest of the province cant contribute a great deal to the provinces cultural industry， the city can certainly contribute magnificently to culture as the city is home to Confucius Family Temple and Residence in the South， which was founded in the Southern Song Dynasty （1127-1279）. The unique glorious site represents a force of the traditional culture.

Ge Xuebin， a government official of Lishui， a city in the south of Zhejiang， emphasizes a plan for integrated growth of the cultural industry in the river basin. Apparently， the city hopes to merge into the provincial growth through such an integrated system.

A review of the history of Zhejiang in eastern China reveals a galaxy of celebrities， economic and cultural prosperities， a peaceful life， a great variety of cultural heritage， let alone numerous poems and essays， paintings and other artistic achievements. All this largely happened in the regions， part of the Qiantang， the mother river of the province.

A review of the present-day situation of the province will point to a thriving cultural industry along the Qiantang. Over the past 40 years， the cultural industry of Zhejiang has grown into a pillar of the provincial economy. In 2016， the value added of the provinces cultural and relevant industries amounted to 323.298 billion yuan， accounting for 6.84% of the provinces GDP， ranking number 4 behind Shanghai， Beijing and Jiangsu. The river valley， which covers 6 major cities and 50 counties， constitutes a key belt of the cultural industry. In 2016， the value added of the cultural and related industries accounted for 65.2 % of the provincial total.

Nowadays， the cultural industry in the river drainage system is going into a new developmental era： with industrial strengths， resources， preferential policies， and an improved growth mode， etc. The new era is directly named after the Qiantang in comparison with the West Lake Era.

On June 28， 2018， Hangzhou hosted a large-scale convention on the development of the cultural industry in the Qiantang River Valley. An ambitious blueprint launched at the convention lists six zones with different focuses. On June 26， the provincial government announced a 100 billion investment plan for the cultural industry in the nine counties and urban districts in the Hangzhou Section of the Qiantang. The investment goes into 13 projects in the digital production section， 7 in the film and television section， 8 in the art and design industry， and 4 in the cartoon and animation industry.

The G20 Hangzhou Summit in September 2016 marked a turning point in the urban development of Hangzhou. Since then， the districts along the river have greatly enhanced themselves as the citys blueprint emphasizes integrated growth.

Zhu Yewei， a government official of Jiaxing， a central city in northern Zhejiang， reveals that the cultural industry of Jiaxing strives to produce an output of 110 billion yuan next year to account for at least 7% of the citys GDP. If this goal is achieved， the cultural industry will be a pillar of the citys economy.

Huang Aifen， a government official of Shaoxing， a city in eastern Zhejiang， said that Shaoxing is embracing the macro-economic growth of the Hangzhou Bay. The cultural industry of the city strives to produce a value added of 40 billion yuan by 2020， which will be 8% of Shaoxings GDP.

Cao Yiqin， a government official of Jinhua， a key city in central Zhejiang， remarked that Jinhua is a city of history， culture and stories. The citys cultural industry has long been a pillar of the local economy. In 2017， the cultural industry （including the sectors of culture， movie and television， and fashion） accomplished a total income of 438.85 billion yuan， achieving an increase of 10.2% year on year and ranking the third in the province. Cao remarked proudly that Jinhua contributes significantly to the provinces cultural industry which leads the country.

If Quzhou in the southwest of the province cant contribute a great deal to the provinces cultural industry， the city can certainly contribute magnificently to culture as the city is home to Confucius Family Temple and Residence in the South， which was founded in the Southern Song Dynasty （1127-1279）. The unique glorious site represents a force of the traditional culture.

Ge Xuebin， a government official of Lishui， a city in the south of Zhejiang， emphasizes a plan for integrated growth of the cultural industry in the river basin. Apparently， the city hopes to merge into the provincial growth through such an integrated system.