The 38th International Dental Show in Cologne:growth in momentum

IDS 2019 the 38th International Dental Show from March 12 to March 16 2019 being held in Cologne.

Celebrating its 95th anniversary， the IDS is now the worlds undisputed leading trade fair for the dental industry. The IDS is the most comprehensive marketplace for dental medical technology and covers the entire international dental market. More than 2，300 manufacturers of products， system solutions， and services will present the innovations devised by researchers and developers since the last IDS， all of which will enable users to carry out their work simply and efficiently. More than 155，000 trade visitors， dentists， dental technicians， dental office and laboratory employees， the younger generation of dental professionals， as well as trainees from the field of dental technology， along with international dental dealers make the IDS a unique summit conference and the leading dental business summit in the world.

In its capacity as organisers of IDS， GFDI has concisely divided up the market into clusters and has assigned the essential characteristics to the individual brand elements， which guarantees a continual strategic further development. Based on this brand strategy we develop concepts and measures to sustainably increase the success of IDS.

The declared aim of IDS is to continue to manifest its USP as the leading global trade fair for the dental community. A good five months before the start of the trade fair， we have recorded more applications compared to the same period for last years event. And new enquiries to participate at the leading trade fair for dentistry and dental technology are ingoing every day. We are thus confident that we will indeed be able to top the record result of 2017 again. In concrete figures： To-date over 1，800 companies from 58 countries have registered， around 70 percent of which come from abroad. It goes without saying that the degree of internationality is high. The most strongly represented companies among the exhibitors are Italy， the Republic of Korea， the USA， China， Switzerland， France and Spain.

The signs are looking good because IDS is recognised as the leading global trade fair of the dental industry all over the world and is "the talk of the town". At IDS 2017 we recorded a plus in the number of visitors from nearly all regions： Considerably more trade visitors attended IDS from Central and South America （+54 percent）， Eastern Europe （+44 percent）， the Near East （+32 percent）， Africa（+32 percent） and Asia （+29 percent）. North America （17 percent） and Europe （14 percent） also showed significant growth. The highest number of foreign visitors came from Italy， the Netherlands， Switzerland， France， Spain， Russia， Turkey， Belgium， the USA， Brazil and China.

With the integration of Hall 5， IDS is creating the necessary capacity for the strong demand on the part of the exhibitors and visitors. Here， among others several large suppliers of consumer prophylaxis will be exhibiting. Hall 5 fits in well with the natural tour of the trade fair and is perfectly connected to the mobile entrance area between Halls 5 and 10， which we will be opening in addition to the Entrances South， East and West. Here， the visitors will primarily be led to the fairgrounds via shuttles from the trade fair car park and the external visitor car parks. The integration of Hall 5 further enhances the overall quality of stay for the visitors of IDS： the wide aisles and the light-flooded passages provide an improved orientation and lend the event an even better structure. Furthermore， the smooth， visitorfriendly access situation guarantees a more even distribution of the visitors across all of the exhibition halls. IDS 2019 covers Halls 2， 3， 4， 5， 10 and 11， spanning a total gross floor area of over 170，000 m2 -so the event is experiencing significant growth again in terms of the exhibition space as well.