《Analyses The Application Of Color In Packaging》

王林智

【ABSTRACT】： Economic development to drive the improvement of living standards， the child is the hope of a family， children eat the food is a necessity in life， parents in the premise of the economic foundation would buy children like food， meet the needs of children. As a graphic designer， how to make the packaging more attractive that we should consider problems， this paper is from the perspective of children food packaging color of this study， how to increase the degree to which products to attract consumers on color， increase product sales.

For children and is divided into several stages： 0-3 years old children belong to the infant period， 3 years old to 6 years old children belong to the preschool children， aged 6-14 belongs to school-age children， different age groups of children perception of color is completely different， color has the different effect on children.

【Key words】：Children food packaging ；color ；Age

The first chapter ：All ages children physiological and psychological changes

For 0-3 year old children， attention is a basic psychological development process. From newborns to 1 year old baby， attention to the development of process mainly from the unconditioned reflex to pay attention to a new things to for some color gorgeous object or a voice response， and began to search through the body. Age 1 to 3 years old children to interest can not only pay attention to the things， but also to listen to adults of the story. 0 to 3 years old children still in a stage of unconscious， and imagination is too simple. The imagination of children is to look at the outside things to myself and processed in the brain to create， produce new things， the process of children aged 0 to 1 is no imagination， age 1 to 3 years is budding stage in the development of children imagination.

The second chapter： Of all ages children perception of the outside world

一： 0 to 3 years old children

For children aged 0 to 3 years old， the color of purity and lightness plays an important role， especially in bright red， big green such high purity， tall lightness color is very sensitive. But for this age children， their cognitive ability is not strong， also do not have the ability choose and buy goods. So for this age group are mostly parents as the main consumer packaging design to carry on the design， but for parents， the product quality is the first consideration when buying their problems. Our designer need to do is how to let parents trust on food， and through the packaging to better reflect the food itself. Through the survey found that in this age group most of food packaging is pink is given priority to， such as pink， pink is green. Because the quality is very good to comply with their parents in the heart of the consumer groups， can make the person produces the feeling of sweet， comfortable， and parents trust to this kind of product is improved.

二： 3 to 6 years old children

For children 3 years old to 6 years of age， with its own development， also changed to color be fond of and perception， this period of children not only can accurately identify bright color， and for some subtle color changes have very big distinction. Objects and kids this age can be classified， such as a piece of red bricks， a red ball， a red truck， they all have a common nature is is red color. In general， children like generally warm color department during this period， especially for identification of red， yellow and green colors. At the same time， with the increase of preschool children life experience， we will associate the feeling of color and taste， such as children might associate with apple， cherry， red， pink and peach， purple with grapes. It is because of these visual and taste of the children in food choices， from complex to choose their favorite food packaging.

二： 6 to 14 years old children

Children aged 6-14 belongs to school-age children， are in elementary school they have independently to buy their favorite things， and at this stage of children with brain constantly perfected， induction of things and the rapid development and observation ability， and constantly improve the color perception degrees. Boys and girls to the tendency of color difference， this stage of the boys prefer red， blue， green wait for color， while girls like red， yellow， white， green wait for color. So designers in the design should consider the color tendency of different gender children.

The third chapter：The application of color in food packing

Children belong to a special group packaging of products， want to consider children each stage on the different cognition of colors， to choose according to their psychological and physiological characteristics of different color design. Children perception of color is sensitive， especially 6 years old to 14 years old children at this stage， they can choose their own favorite color， especially some items of profusion of a color. Packing also have rules to follow， but children in the main body color choices of high purity color， secondary color choose theme color contrast color or complementary color， followed by the main body color of the adjacent color， so the whole packing will belong to a system， for the consumer to see is more complete， more visual wallop， otherwise no purchasing power.

CONCLUSION

Now packaging has high demands on the color， the designer to improve their color feeling more in the consumer's point of view on the basis of the design problem， to design the product classification， and then study each kind of the corresponding customers， what are the characteristics of consumers， so as to make a good design.