多彩非洲市場：機遇與風險

非洲大陸，作為全球會展版圖上的一個新興市場，近年來得到了越來越多會展組織機構和參展商的關注。那么，非洲本地政府對會展業發展的態度如何？有哪些利好政策？會展場館等基礎設施如何？如何甄選當地展會？在物流、展臺設計搭建以及組團方面的注意事項有哪些？

借助11月初UFI全球年會在南非約翰內斯堡舉辦的契機，本刊記者采訪了南非會展行業協會、大型主辦方、知名場館、服務商以及中方組展機構代表，力圖為您呈現非洲會展市場的基本面貌，助力國內企業明智參展，取得實效。

Introduction： The African continent， as an emerging market in the global exhibition industry， has attracted more and more attention from exhibition organizations and exhibitors in recent years. What is the attitude of African local governments towards the development of the convention and exhibition industry and favorable policies？ What about the MICE infrastructure？ How to select local exhibitions？ What are the matters needing attention on logistics， booth design， construction and exhibition group arrangement？

On the occasion of the UFI Global Congress in November， the reporters interviewed local exhibition associations， organizers，venue operators，service suppliers and Chinese exhibition organizers with African projects to discover the basic landscape of the African exhibition industry to achieve tangible results.