35億美元

European exhibition companies will invest heavily in their businesses： Members of EMECA， the European Major Exhibition Centre Association comprising 22 of the largest venues of the world by revenue， will invest up to 3.5 billion Euro in the coming years. These investments are being made in three key areas： Firstly， investments in indoor exhibition- and multifunctional space to their premises. Secondly， state of the art technology continues to be installed across all infrastructure and service application areas. Thirdly， around 100 new trade fairs are being implemented by the association’s members in 2017-2018， half of them in Europe， half of them outside Europe in international growing markets.

歐洲大型展覽中心協會宣布，旗下22個全球業務運營收入最高的會員場館將在未來數年投資35億美元，主要用于以下用途：一是興建新場館，增加室內展示面積和多功能區；二是提升硬件設施和服務中的科技水平，尤其是數字標識系統和導航以及電子票務等；三是在2017-2018年在歐洲及全球各新興市場舉辦約100場新展會。

3.71

The above research also shows that a proper newness strategy also boosts exhibitor satisfaction： shows that actively promote newness have notably higher exhibitor satisfaction score than shows that do not： 3.71 vs 3.35 （out of 5）.

調查還顯示，為展會添加創新元素也能提升參展商的滿意度：積極推廣展會創新之處的展會，參展商滿意度顯著高于其他展會。以滿分5分計，展商滿意度分別為3.71分和3.35分。

1000個

UFI has reported global growth in membership of around 6% within the past year. The Global Association of the Exhibition Industry now has over 750 members， the majority of whom are organisers （52%） and organisers with venues （17%）. Since the Global Congress in Shanghai in 2016， the number of events approved by UFI has grown by 4%， with the total number approaching 1，000.

從2015年UFI上海年會至今，UFI會員增長了6%，目前已經達到750名會員。其中，52%是展覽主辦方，17%是場館。而UFI認證展會的數量增長了4%，達到將近1000個。

50%

Marina Bay Sands， Singapore， is partnering with the World Wide Fund for Nature （WWF） in Singapore to raise sustainability standards within Asia’s hospitality industry， starting with ocean conservation. The partnership kicks off with a primary focus on seafood and ocean conservation， with Marina Bay Sands aiming to have 50 percent of its millions of kilograms of seafood by volume responsibly sourced by 2020.

新加坡濱海灣金沙近日與世界自然基金會新加坡辦事處達成協議，從保護海洋著手為亞洲餐飲業的綠色發展設立新標桿。濱海灣金沙的目標是，到2020年，每年采購的數百萬公斤海產品至少有50%是從可持續發展的廠家采購。

1/3

Recently， a report carried out by Explori and covered 1，040 trade shows from over 40 countries shows that： more than one-third of global exhibitors declare low levels of satisfaction with exhibitions they book， but show a high level of loyalty towards the respective show. This group of exhibitors is understood to be open to defecting to competing channels.

最近，知名展覽調研企業Explori的一項涵蓋了40多個國家1040場展覽會參展商的調研指出，全球范圍內，超過三分之一的參展商對所預訂的展覽滿意度很低，但對所參加的展覽表現出高度的忠誠度，這部分展商有可能選擇展覽以外的其他渠道。

11000平米

The expansion of Kuala Lumpur Convention Center （KLCC） is well under way. Due to be completed in mid-2019， the extension will provide an additional 11，000 sqm of flexible and multipurpose space， which means more room to comfortably accommodate larger exhibitions and international association meetings， as well as concurrent events， and the opportunity for many current clients to grow their events significantly.

近日，吉隆坡會議中心宣布將新增11000平米的可靈活布局的多功能空間。擴建工程將于2019年年中竣工，屆時場館將有更多空間，可以自如地承辦更大型的展覽會和國際會議，以及同期舉辦多場活動，為活動主辦方的項目留下更多面積擴展空間。

3.50

Exhibitor likelihood to return by region are： Europe 3.86， Asia/Pacific 3.86 ， Middle East/Africa 3.86， Americas 3.84. Exhibitor satisfaction by region are： Europe 3.62 ， Asia/Pacific 3.50， Middle East/ Africa 3.46， Americas3.45.

按區域分，各地參展商可能重復參加當前展會的指數分別為：歐洲3.86， 亞太區3.86，中東和非洲3.86，美洲3.84。按區域分，參展商對展會的滿意度為：歐洲 3.62，亞太區3.50，中東和非洲3.46，美洲3.45。

14萬平米

Bologna Exhibition Centre officially started the redevelopment and expansion with an investment of 100 million euros and a final target of 140，000 square meters of exhibition area to be completed by 2022. Natural lighting will play a key role， enhanced by large transparent and translucent surfaces that will highlight structural elements as well as their architectural experience. The key element will be the eco living system， for natural pleasure at moments of rest and recuperation between business connections.

最近，意大利博洛尼亞展覽中心投入1億歐元，正式開始擴建。該項工程旨在到2022年新增14萬平米的展示面積。新建的展廳將采用大面積的透明結構，以應用自然光。樓層布局也將突出在商務活動期間為訪客提供愉悅休閑體驗的功能。