Tell you some highlights in the upcoming Intertextile Shanghai Home Textiles

by Flora

Asias leading home textiles and accessories trade fair will once again play host to some of the industrys top manufacturers and brands as Intertextile Shanghai Home Textiles gets set to take place next month. With the entire home textiles product spectrum on display and an expected 29 countries and regions represented， the sourcing options are second to none for the Asian region. The fair will take place over four days this year as opposed to the normal three-day event due to popular demand.

Trend enlightenment reaches a new level

Following the success of the revamped design and trend programme last August， Intertextile Shanghai Home Textiles – Autumn Editions InterDesign will feature again this year. With a combination of trend forecasting， conceptual designs， product demonstrations and seminars， the programme is intended to benefit the entire home textiles and design industry. Not only does it provide inspiration and market direction for both exhibitors and buyers， it also allows designers to play a more in-depth role in the home textiles industry. The InterDesign programme consists of three parts， namely a Trend Area， Trend Space Installation and Forum Space. The trend concepts for 2017 will be demonstrated and discussed throughout the fair， allowing show participants to have a better understanding on the upcoming market direction so as to take advantage of it for their business.

Asias leading exhibition for the home textiles industry， held from 24 – 27 August， will accommodate around 1，400 international and domestic suppliers. Products including upholstery fabrics and other home related items including bedding & towelling， carpets & rugs， sun-protection systems & curtain accessories， digital printing and original service designs & artwork will be on display.

Four lifestyle themes created by expert trend committee

The trend committee， comprised of experts from the Nelly RodiTM Agency， the internationally renowned trendsetter， and five other specialists from diverse backgrounds including an international home textile brand， a floral designer， brand designers and an architect， has interpreted the latest consumer lifestyle trends from various perspectives. Each expert shared their knowledge， inspiration and exchanged visions of trend evolutions considering consumer demand， the retail and contract markets， as well as new technologies. To offer the most suitable trends for the industry， the committee also merged their visions with sociological insights from a study on consumer behaviour.

With the 2017 Intertextile International Lifestyle Trend keyword being “Far Away”， four themes have been developed to express this concept：

■ Sweet Dreams： Under Natures influence， this lifestyle looks to the great outdoors， communes with the elements and cultivates the kind of mystery found in the mild.

■ Realistic Utopias： The ambience is esthetically pleasing， precious and refined. It goes back to essentials. This quest for excellence is reflected in luxurious simplicity and a minimalist， albeit sophisticated， lifestyle.

■ Happy Manifesto： This theme unites folklore， influences and know-how in an energising， stimulating mix. The luxuriance of these associations of graphic and cultural references is posi- tively extravagant.

■ Exquisite Temptation： This design mode has a predilection for collaging shapes in a clash of periods and cultures. Late 19th-century Victorian meets family crests as well as surrealistic and theatrical objects. Theres an esoteric aura and magic in the air.

With reference to the four themes， the committee will select the latest products submitted by exhibitors. Products that are in line with the respective themes will be chosen and be presented through product displays in the Trend Area， providing buyers with real-life examples of the 2017 trends.

New Trend Space Installation brings the 2017 trends to life

Given the positive feedback from both exhibitors and buyers in 2015， the InterDesign programme is set to expand its presence throughout the fair this year with a new presentation： Trend Space Installation. Well-known local designers from the Trend Committee will cooperate with leading industry brands to transform these brandsproducts into art installations. Spread throughout the fairground， the installations will bring the four trend themes to life， and provide inspiration for fairgoers for 2017.

Adding to the product and art presentations are the Forum Space and a series of comprehensive seminars. Designers and trend experts are invited to express and exchange their perspectives on topics including interior decorations and market trends， while fair participants can also get more stimulation from a number of seminars about the market and latest technology. More details of these features will be released closer to the fair.

New Portugal Pavilion joins six others

Helping buyers to navigate their way through all that is on offer are a number of pavilions and product zones. This includes the debut Portugal Pavilion featuring high-end bedding products， as well as pavilions from Belgium， India， Morocco， Pakistan， Taiwan and Turkey in the International Area （hall 4.1）. Various Chinese regional pavilions also feature throughout the domestic halls， as do themed halls to further expedite the sourcing process： Emerging Players Hall （4.2）， Glamorous Brands Hall （5.1）， Colourful Haining Hall （5.2）， Fashionable Yuhang Hall （6.1） and the Premium TwoCity Hall （6.2）.

Upholstery fabrics have been the mainstay of the fair for many years， and as such， leading Chinese and overseas brands are taking part. Those making the journey to China include Ateja， Celesta， Culp， Danzo Fabric， DDécor， Foresti Fabric， GM Syntex， Gustav Gerster， Libeco， Opificio Fabric， Sangwontex， Sorensen Laeder， Ter Molst， Trevira， Wipelli and Youjin Textile. Top domestic brands such as Blossom， Dalian Dongli， Homex， MBM Fabrics， Shantou Qilong and Zhejang Babei will also feature. And with the crossover between upholstery suppliers and editors， the editors area this year will be occupied by brands such as Armonia Di Interni， Boeme， CASAMANCE， CETEC， CTA collection， Designers Guild， Edinburgh Weavers， Gironestof， JAB ANSTOETZ， JOVER， Olivier Thevenon， PASAYA， Prestigious and Yutes Fabric.

The bedding & towelling and fine products categories have also attracted leading international brands such as Advansa， Brinkhaus， Cotton Council International， Larsen， Lenzing， Naturtex， OBB Oberbadische Bettfedernfabrik and Toyobo. Another product zone which has proved extremely popular with buyers over recent years is the Intertextile Design Boutique. Designer studios taking part include Antoinette et Freddy， Atelier Mineeda， Cosmo Kumagai， Diane Harrison Designs， Elka Studio， Ever Fine Design， EVO Studio Sagl， Fine Art Inc， Studio Van Den Broek and Telas Design. Rounding out the product spectrum are upholstery leather and sun protection systems & window accessories areas， as well as a digital printing zone which will include the likes of Atexco， D.gen， DIGITEX and Epson.

Industrys top editors partake in Trevira CS Design Challenge

This years fair also sees a unique cooperation between German fibre & yarn producer Trevira and a number of editors through the Trevira CS Design Challenge. The Challenge attempts to answer the question “How can fabrics make a space a special place？”， with renowned international textile companies such as JAB ANSTOETZ， Kobefab， Lelièvre， Nya Nordiska， Pascale Gontier， SoFarSoNear and Tapicerias Gancedo taking up the challenge. Their fabrics will be decorated by an independent designer， and a jury of 10 architects will select three winners.

Fairgoers can visit the Trevira CS Design Challenge gallery in Exquisite Europe （hall 4.1） to view the entrants and experience how flame-retardant Trevira CS fabrics add character to a room. Trevira manufactures speciality polyester fibres and filament yarns for the textile industry， including permanently flame retardant fibres and yarns for home and contract textiles. Applications include curtains， upholstery fabrics， wall coverings， partition blinds， interior solar protection， noise quencher fabrics and more.

Another of the industrys leading suppliers from Germany， and featuring in the editor section of the fair as well as the Challenge， is JAB ANSTOETZ. They will present three new collections at Intertextile Shanghai this year：

■ NOBLE HOUSE： the viscose component in the velvet provides a special accent and lends the wonderfully soft and extremely hardwearing upholstery fabrics a precious lustre.

■ DIVA： offers something for everyone from striking decoration fabrics to elegant upholstery creations to eye-catching voiles.

■ AVANT GARDE： graphic design and clean lines of the Art Deco period were the inspiration.

Lenzing introduces debut Green Village to provide more eco-friendly sourcing options

Adding to the wide range available for buyers is a new Green Village sponsored by Lenzing featuring eco-friendly home textile products. The zone will include a number of Lenzings partner mills who will showcase their products including mattresses， bed linen， duvets， towels and carpets.