Events & Locations:In a factory or on a double-decker

To mark its 20th anniversary， Ravensburg agency d-werk developed a special space for its creative works： The agency turned a dilapidated garage in its inner courtyard into an “archive with rough edges”， as a kind of monument to its own work. Certain that extraordinary things can only be achieved in a team， everyone at d-werk got together to create something new. What had been a shabby old garage in the courtyard became a building with a remarkable facade. The aim was to work together to create something that would run counter to fast-moving trends – in much the same way as the founders renovated an old brush factory and made their own office furniture when they set up d-werk in 1994. It’s this pioneering spirit， so often lost in everyday life， that binds people together more effectively than just about anything else.

The archive they created was then clad in 2.5 tonnes of steel. It preserves twenty years of d-werk’s work and is also used for research and presentation purposes. The daily access to experience this provides is reflected by an “interactive facade” consisting of magnetic sheets. Successful pieces of work are presented on this， creatively showcasing the creative work of the agency’s staff. The concept won d-werk the golden apple in the Best Employee Event category. “Simple and charming” was the verdict of the jury， which also praised the intelligence of the solution.“Rather than just coming up with a one-day event， the team worked together on an enduring anniversary project.”

A recently completed factory hall was the venue for “A Hundred Years of Mercedes-Benz” in Sindelfingen. The largest Daimler site opened there in 1905. An official ceremony was held there at the end of March 2005 to mark the start of the centenary， which was celebrated with numerous events. A theatre format brought to life the anniversary motto – “People who create the future” – in a very special way： At the centre of it was coachbuilder Wilhelm， born in 1893， who joined the company in 1915. He encountered numerous colleagues， real and virtual， vehicles and events spanning a period of a hundred years. A carefully composed， unusual sequence of stories played out on stage， together with protagonists and suitable exhibits. Even “steel colleagues” were prominently represented： The media show included a choreographed performance b two industrial robots with huge LED screens in front of 36-metre panoramic projection – and interacting with th people and vehicles on the stage.

A staff choir formed especially for the ceremony provided th musical accompaniment. For its portrayal of the past， presen and future， the show received the Silver FAMAB Award in th Best Corporate Event category. “Despite the level of technica effort involved， the event revolved around people， and it wa charming how they were integrated，” stated the jury. “The rout to the future was presented by means of intelligent storytelling It was history marketing par excellence.”

Airbnb， an Internet platform for booking private accommodatio in large cities， won Gold in the Best Consumer Event category The company still sees considerable potential for increasin awareness of its brand in medium-sized cities. The idea was t create a campaign that would show what is most important t many travellers： individuality， discovering the world in a uniqu way and a sense that you are at home wherever you happe to be in the world. The Airbnb double-decker for modern-da“explorers” was a core element of the campaign， which wa designed to provide a tangible experience of the online bran Airbnb. The mission was to awaken an enthusiasm for trave with Airbnb in as many people as possible. The explorer bu was a 40-year-old Büssing vehicle that had been completel gutted， refitted and branded. It was decorated uniquely wit items bought at flea markets all over the world and on digita platforms.

Guests were able to immerse themselves in a unique Airbn world in the revamped bus. As well as experiencing th brand presentation， the target group of travel enthusiast came into contact with the Airbnb host community – i workshops， for example， or on a Lindy hop dance cours or a walk with alpacas. Anyone gripped by travel feve could configure their own dream trip on the iPad app an enter it in a competition. “Authentic and geared to suit th target group，” concluded the jury. In addition， partners wer made brand ambassadors. The efficiency aspect was als emphasised： “The double-decker’s trip selection efficienc ensured successful customer acquisition and an ideal cost benefit ratio” （www.famab-award.de）.