AUMA發(fā)布《2014年德國展覽行業(yè)報告》

近日，德國展覽也協(xié)會（AUMA）發(fā)布了《2014年德國展覽行業(yè)報告》。報告顯示，雖然面對傳統(tǒng)和現(xiàn)代數(shù)字化通信方式的強大壓力，德國的展覽業(yè)仍有很大的增長空間。有176個展會的展商人數(shù)平均增長1.5%，國際展商人數(shù)增長為5.2%。該報告還詳細(xì)探討了德國展覽業(yè)的發(fā)展情況以及未來展望，并論述了AUMA作為德國展覽業(yè)代表的職能。（蘇希玲）

泰國會展局：保持對泰國會獎環(huán)境的信心

近日，泰國會展局宣布將采取六條緊急措施，為在泰國進(jìn)行會獎活動的主辦方和游客提供協(xié)助。會展局也再次強調(diào)，截至10月份在泰國舉辦的會展活動目前沒有任何一場被取消，所有的重大活動也在正常推進(jìn)。

經(jīng)確認(rèn)，2015年8-10月，將有72場會獎活動在泰國舉行，參會代表76，608名。這些活動目前沒有任何取消的消息，會展局相信有能力保持外界對泰國會獎環(huán)境的信心以及這些活動會順利舉辦。（周露）

法蘭克福車展：“移動互聯(lián)”

2015第66屆法蘭克福車展于9月17-27日隆重舉行，主辦方德國汽車工業(yè)協(xié)會明確提出以“移動互聯(lián)”作為展會宣傳主題，并將這一主題滲透于展會整體運營中。

今年的法蘭克福車展依然是性能車和首發(fā)車的主場，但主辦方單獨辟出一個名為“新移動世界”的展館以及總面積3萬平方米的場外展區(qū)，展示與移動互聯(lián)相關(guān)的內(nèi)容。（夏雪）

AUMA publishes “German Trade Fair Industry Review 2014”

The trade fair medium continues to be in demand， particularly in Germany， despite intense competition from both traditional and digital instruments of communication. The 176 international and national trade fairs achieved on average a 1.5% increase in the number of exhibitors； the number of foreign participants grew by 5.2%. These are some of the findings of the 2014 Trade Fair Industry Review， which the association of the German Trade Fair Industry （AUMA） has now published.

Confidence in Thailand

The？Thailand Convention and Exhibition Bureau （TCEB）？has announced six immediate measures with the emphasis on providing assistance and maintaining confidence among MICE organisers and travellers attending events in Thailand. The Bureau is also reiterating that until October 2015 no MICE events will be cancelled and assuring that all key events are still on track. During August to October 2015， the number of MICE events confirmed to be held in Thailand is totalled at 72 events with 76，608 delegates， generating revenue of 6，600 million baht. No events scheduled to be held in Thailand during this time will be cancelled or postponed. TCEB is confident that its ability to facilitate and maintain confidence among MICE organisers and travellers will help them keep all MICE events on track.

Mobile Connectivity

The 66th IAA Cars Frankfurt/Main， which took place from 17 to 27， September in Frankfurt， came with the theme of Mobile Connectivity. The organizer also put it into the operation of the exhibition. This was the first time that top car trade fairs in the world to clearly proposed the slogan of mobile application.

The organizer of the exhibition VDA set up a special section of 30，000 square meters. In this section， about 180 exhibitors and 46 cars showcased latest use of mobile application in the car industry.