You Had Me at Hello
Remember that famous line from the movie 1)Jerry Maguire, where Renée Zellweger says to Tom Cruise...
(Soundbite from Jerry Maguire)
Renée Zellweger: (as Dorothy Boyd) You had me at hello. You had me at hello.
Turns out there’s some scientific evidence backing this up, according to psychologist Phil McAleer at the University of Glasgow, Scotland.
Phil McAleer: From that first word you hear a person speak...
Voice: Hello.
Phil: ....you start to form this impression of the person’s personality.
To explore this, McAleer recorded 64 people—men and women from Glasgow—reading a paragraph in which the word “hello” occurred. He then 2)extracted all the hellos, got over 300 3)participants to listen to the different hellos and to rate them...
Phil: On one of 10 different personality traits.
Such as 4)trustworthiness, 5)aggressiveness...
Phil: …confidence, 6)dominance, warmth.
Basically, asking each participant...
Phil: What is your first impression of a person from the moment you hear them speak?
Here are a couple of examples of what the participants listened to and rated.
Man A: Hello.
Phil: That voice, for our participants, was rated the most trustworthy male voice in the study.
Versus this voice.
Man B: Hello.
This speaker was rated the most untrustworthy male.
Phil: The sort of guy you’d want to avoid, or you wouldn’t really want to talk to on the phone. In the 7)pitch of the two voices, the trustworthy male says “hello” really quite high-pitched, like, “hello.”Whereas, the untrustworthy guy kind of says it in more of a, like, “hello.”
Likewise for the female voices.
Woman A: Hello.
That female voice was rated the most dominant personality.
Phil: So the dominant female, you can hear in her voice—again, it sounds like the pitch is lower. So it sounds like she’s speaking in a bit more of a deeper voice.
Compared with the voice of the woman who was rated the least dominant.
Woman B: Hello.
Phil: In the non-dominant female that you just played there, it doesn’t have that strength in the voice anymore.
Now, McAleer says it doesn’t really matter whether the ratings of personality accurately reflect a speaker’s true personality. What matters, he 8)contends, is that most participants rated the voices the same way.
Phil: So we’ve asked 300 different people who don’t know each other to rate 64 voices that they’ve never heard before. And from that, what we find is that they all seem to perceive that that voice is the most trustworthy, and another voice is the least trustworthy.
And for the other personality traits—such as dominance, warmth, confidence...
Phil: They rate in a very similar fashion as well.
In less than a second, we make a snap judgment about somebody’s personality, says Jody Kreiman, a UCLA researcher who studies how we perceive different voices. Hearing just a brief 9)utterance, we decide whether to approach the person or to avoid them. Such rapid 10)appraisals, she adds, have a long 11)evolutionary history. It’s a brain process found in all 12)mammals.
Jody Kreiman: So, you know, biological things, things that are important for behavior and for survival, tend to happen pretty fast. You don’t have a huge amount of time. It has to be a simple system of communication.
And it doesn’t get much simpler than a simple hello, rapidly communicating friend or foe; a phenomenon that Phil McAleer has now dubbed the Jerry Maguire Effect—13)underscoring the old 14)adage: You never get a second chance to make a first impression.

還記得電影《甜心先生》里那句經(jīng)典臺詞嗎,就是蕾妮·齊薇格對湯姆·克魯斯說的……
(電影《甜心先生》片段)
蕾妮·齊薇格:(飾演多蘿西·博伊德)你的一聲“你好”便打動了我的心,你的那聲“你好”打動了我。
蘇格蘭格拉斯哥大學心理學家菲爾·麥卡利爾的研究結(jié)果表明,原來這種說法是有科學依據(jù)的。
菲爾·麥卡利爾:從你聽到一個人說第一句話起……

聲音:你好。
菲爾:……你就開始對這個人的性格形成了印象。
為了研究這一現(xiàn)象,麥卡利爾請格拉斯哥的64名男女朗讀一段話,并錄制下來,這段話中含有“你好”這個詞。然后,他摘選出所有人說的“你好”,讓300多個實驗參與者聽這些人說的“你好”,并進行評價……
菲爾:從十個不同的性格特征中選出一個。
比如誠實、進攻性……
菲爾:……自信、主導、熱情。
主要是詢問每個參與者……
菲爾:在你聽到說話的那一刻,你對這個人的第一印象是什么?
以下是幾個參與者聽了錄音后進行評價的例子。
男士甲:你好。
菲爾:我們的參與者認為這個聲音的主人是該項研究所有錄音者中最值得信任的男士。
相比這個聲音:
男士乙:你好。
這個說話者被評為最不可信賴的男士。
菲爾:這是那種你想回避,或者不愿在電話上與其交流的人。從這兩種聲音的聲調(diào)看,值得信任的男士說“你好”時,聲調(diào)確實相當高,像這樣,“你好”。而不可信賴的人說起話來就更像是這種調(diào):“你好”。
對女聲的評價結(jié)果相似。
女士甲:你好。
這個女聲的主人被認為最具主導型的性格。
菲爾:這是主導型女性,你可以從她的聲音聽出來——同樣,這聽起來好像音調(diào)低些,她聽上去似乎在用稍微深沉一點的聲調(diào)講話。