Currently, with the increasing size of exhibition companies and fierce competition, there occur more and more problems in the daily operation of outbound exhibition companies, and the risk is high for the management level to make decisions based solely on subject judgment and past experience. To meet the industrial challenge, Xiamen Expo Ltd made adjustment on the traditional CRM software and has just released intopCRM, the first CRM software tailormade for outbound exhibition companies. The product has also been issued a software authorship by the National Copyright Administration.