海外浙商情系中華文化

2011年10月25日，首屆世界浙商大會在杭州隆重召開。來自海外的浙商不僅是經濟領域的領軍人物，而且樂當中外文化交流的使者——

姜昆等藝術家是他的好朋友

“上有天堂，下有蘇杭?！痹陲L光秀麗的杭州西子湖畔三臺山景區280號，有一座裝修和設計風格參照世界著名的“瑪歌”紅酒產區各大酒莊建筑風格的山莊——浙江瑪歌西湖山莊。這個山莊的創辦人，就是浙江籍的著名愛國僑領、法國華商會會長卓旭光先生。

聽一家媒體的朋友介紹，2010年浙江瑪歌西湖山莊開業時，著名相聲演員姜昆、李金斗、戴志誠、李建華和啞劇演員王全和、王全利等文藝界明星專程來杭州祝賀。于是，我在大會間隙采訪了卓先生。

卓旭光出生在著名的僑鄉青田縣溫溪鎮高崗村，1988年他前往法國幫爺爺和父母打理生意。經過多年的打拼，他不僅在生意上取得了突破，而且還當選法國華商會會長。經商之余，他很想在中法文化交流方面做點有益事情。

2008年5月初，由法國華商會與中國曲藝家協會聯系，邀請到姜昆、牛群、石富寬、戴志誠等一批曲藝名家前往法國演出。

為了主辦好這次演出活動，卓旭光跑前跑后，花費了許多心血。他在巴黎安排了最好的大劇院，請了一批法國主流媒體記者參與宣傳報道，以擴大中國文化的影響；他熱情邀請了法國及巴黎的一批政要、藝術家、文化學者和市民代表作為貴賓，觀看演出；同時組織在法國的華僑、留學生等分批觀看。由于組織有方，演出節目精彩，受到了中法觀眾的熱烈歡迎。法國的主流媒體紛紛在主要版面和黃金時間給予重點報道，稱贊“中國的文化太有魅力了，這次演出活動是一次很成功的中法文化交流活動”。

通過這次演出活動，卓旭光與姜昆等藝術家結成好友。2010年，姜昆聽說卓旭光在杭州創辦浙江瑪歌西湖山莊，欣然將“姜昆藝友社”設在山莊內，并揮毫書贈了多幅書法作品為山莊補壁。這讓卓旭光深受感動，他開展中法文化交流的積極性更高了，在中國和法國都收到了很好的效果。

海外舞臺上熱推中華文化

在首屆世界浙商大會期間，筆者采訪了中國華僑國際文化交流促進會副會長、世界溫州人聯誼總會副會長、加拿大華人社團聯席會創會主席、加拿大中國工商聯合會主席、加拿大溫哥華文化中心榮譽主席、加拿大溫州同鄉總會榮譽會長滕達先生。采訪前他先打開手提電腦，讓我觀看了兩張照片，一張是他與加拿大總理哈珀的合影，另一張是他親自操辦的“中華情”演出活動照。

接著，滕達先生從電腦中找出一份資料給我看。

1999年，老家在浙江溫州的滕達移居加拿大發展，經過多年的拼搏，他先后創辦了加拿大金茂集團國際投資有限公司和加拿大新亞基金有限公司，分別擔任董事長和總裁的職務，從事經濟投資和財經方面的工作，事業有了快速的發展。2005年2月，他被推選為加拿大溫州同鄉總會會長。

加拿大是個移民國家，以前新、老華僑之間的聯系不夠密切。在新華僑眼里，老華僑有點古板；而在老華僑眼里，新華僑似乎只在意投資創業。于是，滕達便通過開展文化交流、鄉情交流開始實現他的“新、老華僑親密計劃”。

為了解決場所困難，滕達和妻子慷慨拿出16萬加元，在溫哥華維多利亞街購買了一處會所，捐贈給同鄉總會開展交流活動用。這個會館也是中國新移民在加拿大買的第一個僑團會館。開館當天，滕達不僅請來當地政府官員，還特地向以老華僑為主的中華會館發出熱情邀請，一改以前新、老華僑間較少交流的局面。

現在，加拿大溫州同鄉總會有1300多名會員，而平時來這里參加活動的遠不止這個數。通過大家的捐贈，同鄉總會每年有5萬至10萬加元用于文化交流和公益事業。

2008年11月，同鄉總會聯合兄弟僑團成功組織了“中華情：親情中華歡聚溫哥華”大型演唱會的盛大演出，大腕巨星云集，觀眾達到1.2萬人，成為北美地區里程碑式的文藝演出，受到各界好評，當地中文英文媒體都以極大篇幅進行了報道。加拿大總理哈珀、加拿大卑詩省省長金寶爾等在演唱會前分別發來賀信，高度評價此次演出對推進中加友好交往和加拿大多元文化發展具有重要意義。加拿大總理哈珀還派特別代表到達現場，帶來了他的親筆信，祝賀演出順利。中央電視臺幾次在中國大陸、香港特區和海外播出錄像，影響空前。

2009年10月13日，加拿大總理哈珀在溫哥華主持召開關于“金融危機下的加拿大經濟復蘇對策”的圓桌會議，當天有10位來自日本、韓國、菲律賓、以色列等加拿大各族裔的代表應邀出席。由于滕達在加拿大華人中的影響力和在經濟領域所作出的貢獻，他作為10人中唯一的華人代表參加了會議并作了相關發言。會議結束后，哈珀總理拍著他的肩膀親切地說：“謝謝您的建議！”接著第一個與他合影。

前不久，哈珀總理又和滕達在一起吃加拿大燒烤。這一次他們交流的不是工作上的事情，而是中加兩國的飲食文化。哈珀總理聽了滕達對中國飲食文化的介紹后，稱贊他是“中加文化交流的使者”。

文化的力量讓他走向成功

盧森堡—中國經濟文化交流協會會長、歐洲杭州聯誼總會常務副會長朱培華，文質彬彬，看上去人很儒雅。他20來歲時就以總分第一名的成績考上了上海音樂?？茖W校。

1988年，29歲的朱培華已是浙江省歌舞劇院創作室作曲家。然而，為了與先期出國的妻子團聚，他踏上了赴盧森堡的旅途。

原先想在歐洲繼續做“音樂之夢”的朱培華，因口袋里僅剩50馬克的現實不得不先想法子解決溫飽問題。他一開始在一家餐館里面做跑堂，端盤子。由于工作努力，受老板賞識，他當上了一家新開餐館的總經理。

新餐館的歷練讓朱培華很快掌握了這一行的訣竅，后來他自己開餐館時，就把目標鎖定為“盧森堡最好中式餐館”。朱培華力求在傳承中國飲食文化上下功夫，提供真正地道的中國菜。他還特意去燒制了兩個2.5米高的青瓷大花瓶，一個彩繪盧森堡的阿道爾夫大橋和盧森堡大公館，一個彩繪中國山水。這兩個充滿中盧風情的大花瓶成了一道亮麗的文化風景，許多客人來他的餐館就餐有一個目的就是為了和大花瓶合影留念。朱培華靠開了個有中國文化特色的餐館，挖到了赴盧森堡創業的第一桶金，此后他的事業如日中天。

2002年中盧建交30周年，盧森堡—中國經濟文化交流協會應運而生，朱培華當選為會長。他在成立大會上提出協會的宗旨和主要任務是：“努力促進盧森堡和中國的經濟、文化合作交流。我們要將協會比喻成‘窗口’和‘橋梁’，希望中盧兩國人民通過我們協會這扇‘窗’，更多地了解對方的經濟、文化動態，更多地了解對方的民俗、民風；通過我們協會這座‘橋梁’，讓兩國人民能更多地開展文化、經濟等方面的交流，取得可喜成績?！?/p>

擔任盧森堡—中國經濟文化交流協會會長后，朱培華在文化交流等領域作出了重大貢獻。有一段時間，由于受西方媒體的不良宣傳，盧森堡議會中有部分議員對中國產生了一些不正確的看法，朱培華決定通過文化交流的辦法糾正他們的偏見。他自己出資邀請一些盧森堡議員進行了一次非官方的訪華活動，親自陪同他們在浙江、北京、上海等地考察，了解中國悠久的歷史文化和當今繁榮的社會情況。訪華回盧后，盧森堡議會顧問委員會主席、歐洲議會議員馬塞·薩博爾寫了一封信給中國駐盧森堡大使，信中寫道：“我剛對你們國家做了一次私人訪問，我意識到我們歐洲媒體對中國的某些宣傳是不正確的，此次訪問使我感受到了一個真實的中國，感受到了中國人民的幸福。非常感謝朱培華先生能給我們這樣的一個機會了解中國，我們今后一定會把真實的中國介紹給更多的盧森堡人、歐洲人?！敝袊v盧森堡大使對朱培華的做法給予高度評價。

多年來，朱培華帶領文化交流協會會員們立足盧森堡這個多種文化交匯之地，采取開放辦展、進家辦學、外國人演奏中國樂曲等形式，著力傳播中華優秀文化，特別是在美術、音樂、餐飲文化等交流方面做了有益的探索，受到社會各界廣泛好評。2004年，在中國駐盧大使館和國務院僑辦的大力支持下，朱培華開辦了盧森堡歷史上第一所中文學校。辦學的經費和場地，都是朱培華自己想辦法解決的；一些嫁給當地人、在家作全職太太的中國女士義務擔任中文學校的老師。目前，中文學?？偣灿?0多個學生。學生們在校不僅學中華傳統文化，還能夠接觸到很多諸如中國服飾、飲食等中國現代文化方面的新知識。談到辦學的初衷，朱培華感慨地說：“我們常常教育孩子要有中國情結，留住中國的根，但如果中國話都不會說了，把中國文化都丟了，那一切都是空談?！比缃窨吹侥切┰纫痪渲形亩疾粫f的孩子們能背誦唐詩宋詞，朱培華心中感到很欣慰?！?/p>

Zhejiang Entrepreneurs Act as Messengers of Cultural Exchanges

By Xu Zhongyou

The 1st World Zhejiang Entrepreneurs Convention was held from October 23 to 28th， 2011 in Hangzhou， the capital of eastern China’s coastal Zhejiang Province. The convention testified to a reputation the province has enjoyed since the late 1970s when the nation started reform and opening up to the outside world: Zhejiang has served as a paradise for the private sector and nowadays entrepreneurs of Zhejiang origin are everywhere across the world. They now stand as a symbol of a daring， down-to-earth and inspirational entrepreneurship. Many brilliant businesspeople of Zhejiang came to attend the 6-day gathering from home and abroad. Some of them actively serve as messengers of cultural exchanges between China and the rest of the World. The following are brief stories of three of them.

Zhuo Xuguang

Many people know of Mr. Zhuo Xuguang because of his West Lake Margaux Estate， patterned after the world famous Chateau Margaux in France. The estate is at 280 Santaishan on the West Lake. Mr. Zhuo is president of Chinese Business Chamber of France.

Zhuo was born in Gaogang Village， Qingtian， a county in southern Zhejiang Province， where migrating to foreign countries and making it overseas has been a long-standing tradition. The county is home to a large population of overseas Chinese. In 1988， Zhuo went to France to help his grandfather and his parents run the family business. It has boomed in his hands. After elected President of Chinese Business Chamber of France， he wished to promote cultural exchanges between China and France.

In May 2008， the chamber invited a number of Chinese Xiangsheng (crosstalk) artists to stage shows in France. Zhuo did all he could to ensure the success of the performances. Through his arrangements， the Chinese artists performed at the best theater in Paris; journalists from French mainstream media covered the event; a large number of French politicians， artists， scholars and leading citizens watched the shows at Zhuo’s invitation; Chinese businesspeople and students watched the shows. The visit was a huge success， warmly applauded in the mainstream media.

Thanks to this event， Jiang Kun and other crosstalk artists became Zhuo’s friends. When Zhuo launched his red wine business in Hangzhou， Jiang Kun and many crosstalk artists came to Hangzhou to attend the launching ceremony. Part of the West Lake Margaux Estate now doubles as a venue for Jiang Kun’s Art Friends to meet.

Teng Da

Teng Da， a native of Wenzhou in southern Zhejiang， moved to Canada in 1999 in search of career development. Now he operates his own investment company and works as CEO at a Canadian foundation specialized in tapping into business opportunities in Asia. In 2005， Wenzhou natives in Canada elected him to be director of Wenzhou Natives Association. Aware that Canada is a nation of immigrants and that there was a gap between the old generation of Chinese immigrants and the new， Teng decided to unite the two generations of Chinese immigrants by starting an affinity program.

He and his wife bought a house at Victoria Street in Vancouver and donated it as a venue for events and activities of the association. It was the first venue of the new generation of overseas Chinese in Canada. Teng Da invited many of Chinese residents of the old generation over on the launching day of the venue.

Nowadays， the Wenzhou Natives Association has more than 1，300 members and the number of visitors to the venue is much more. The association organizes a series of regular events and activities to promote cultural exchanges and public undertakings. In November 2008， the Wenzhou Natives Association and other overseas Chinese organizations jointly hosted a gala performance in Vancouver. About 12，000 people attended. It was described as a landmark gala in the history of Chinese community in the North America. Canadian Prime Minister Stephen Harper and then Premier of British Columbia Gordon Muir Campbell wrote congratulatory letters to mark the occasion. Prime Minister Stephen Harper’s special envoy attended the premiere and expressed the premier’s personal regards. China Central Television， the largest television network of China， screened the footage of the gala on several channels for Chinese audiences on the mainland， in Hong Kong and overseas.

On October 13， 2009， a round table meeting was held in Vancouver in search of solutions for Canadian economic recovery in the economic crisis. Teng Da was invited as one of the ten representatives of the local ethnic communities to attend the meeting. Teng Da spoke at the meeting. After the meeting， Premier Harper slapped Teng on the back and thanked him for his good suggestion. They took a photo together.

Premier Harper and Teng met again not long ago for a Canadian barbecue. They did not meet to discuss business. They discussed Canadian and Chinese cuisines and food culture. After Teng gave a brief account of Chinese food culture， Premier Harper praised Teng as an envoy of Canadian-Chinese cultural exchanges.

Zhu Peihua

In 1988， 29-year-old Zhu Peihua resigned from Zhejiang Song and Dance Ensemble where he had been working as a composer and joined his wife studying in Luxemburg. He had dreamed of continuing his dream of music in Europe， but the reality of only 50 marks in his pocket spoke louder. He worked as a kitchen helper in a restaurant. He ran into difficulties in his first few days. One day he was severely reprimanded by the headwaiter for his failure to prepare a cup of orange juice well. He found it unbearable and demoralizing， but he soon became cool and understood that he needed to forget his past glory and dignity as a composer. With this new idea about himself and his future， he worked hard. His boss appreciated the capable Chinese and appointed him manager of a new restaurant. This job opened Zhu’s eyes to the secrets of the industry and gave him a thorough training.

When he started his own restaurant business， he aimed to build it into the best Chinese restaurant in Luxemburg. The restaurant offers authentic Chinese food. Zhu also had two 2.5-meter-tall celadon vases custom-built for his restaurant. One displays Bridge of Adolf and Grand Ducal， two major tourist attractions in Luxemburg， and the other shows a Chinese landscape. The two vases contribute a great deal to business volume. Some diners come just to take a photo with the vases. With this restaurant， Zhu Peihua got his first bucket of gold in Luxemburg. His business boomed.

Luxemburg-China Association for Economic and Cultural Exchanges came into being in 2002， marking the 30th anniversary of the founding of diplomatic relations between the two countries. Zhu Peihua was elected president of the association. In this position， Zhu has made significant contribution to the promotion of cultural exchanges between the two countries. Aware that some members of Luxemburg Parliament had incorrect understanding of China， Zhu invited them to pay an unofficial visit to China at his expenditure. Zhu accompanied them to visit Zhejiang， Beijing and Shanghai to see China’s history， modernization， and ongoing economic boom. The seeing-is-believing trip opened the eyes of these congress people. The Chinese Embassy in Luxemburg was highly complimentary of Zhu’s initiative.

In 2004， Zhu Peihua started a Chinese school， the first ever in the history of Luxemburg， with the support of the Chinese embassy and the Office of Overseas Chinese Affairs under the State Council of PRC. The teachers there are Chinese homemakers who married local residents of Luxemburg. At present， the school has 80 some students having access to knowledge of Chinese apparel， food， and lifestyle. Zhu’s purpose for such a school is straightforward: “We want our children to love China and maintain their Chinese roots. But if they can’t speak Chinese and know nothing about Chinese culture， they can do nothing about their Chinese roots.” Most of the children did not speak a Chinese word when they first came to the school， but now they can recite classic Chinese poems very fluently. Zhu Peihua is happy about the achievement the school has scored. □