Muyang Group Gained the Largest Order in the Middle East,Causing the Concerns of CCTV

A few days ago,Jiangsu Muyang Group,the leading enterprise of feed machinery and engineering in China,joined hands with Sulaiman Al Rajhi who is rich in Saudi Arabia again,and signed the largest flocks and herds feed engineering package project in the Middle East,causing the concerns of CCTV.In the evening of May 25th,CCTV-1Evening News deeply reported it.This project involves the feed machinery and engineering with a total export value of nearly 100 million Yuan.It will become the largest flocks and herds feed machinery and engineering package project in the Middle East after being built,and all the equipments and technologies are independently researched and developed by China,indicating that China has entered the world’s advanced ranks in the field of feed machinery and processing.It’s reported that since Muyang Group obtained the first independent export order after gaining the independent imports and exports right in 1998,it had started its overseas market expansion journey,and the Middle East market is one of its core overseas business markets.Muyang Group had devoted itself to the development of Middle East market since the year 2004.After seven years,the market has started to mainly transform to the Muyang products from the monopoly situation controlled by the European and American enterprises.The market share has reached 70%,or more and part of the country is even as high as 85%,becoming the widely known brand within the local industrial circle.

So far,the feed complete engineering of Muyangs Group has exported more than 2,500 sets all over the 83 countries and areas in the world.There are six feed suppliers among the top ten in the world keeping good cooperation with Muyang Group.In the past five years,the export volume of Muyang feed machinery had continuously accounted for more than 60%of the total export volume of national feed machinery,especially during the financial crisis period.The Muyang Group still achieved great reversal growth.

How to develop from an individual workshop with less than 30 employees 40 years ago to the leading feed machinery brand ranking first in Asia and second in the world today?Fan Tianming,president of Muyang Group gave the answer:one of the great challenges for Chinese enterprises to participate in the competition of the international market is the shortage of core intellectual property and technology,and ordinary enterprises“coming out without any disguise”can hardly succeed.The foreign sales of Muyang Group increase continuously with a speed of more than 50%.Behind the rapid overseas expansion,it’s the solid supporter of the strong independent research and development ability.

According to President Fan Tianming,the research and development of Muyang products has passed three stages:recourse stage in 1980s,it needed colleges and universities to provide technology;following the period at the beginning of 1990s,it imitated the foreign technology and also innovated independently;independent research and development stage after the metaphase of 1990s,it paid more attention on innovation and construction of research and development management systems.

Along with the extension of the market,Muyang Group established a set of effective intellectual property strategy and management system,and established a huge and efficient research and development group.Muyang Group is the only feed machinery research base within the industry with the highest technology research and development level.Through efficient technology research and development,Muyang Group has gained lots of core technology and many domestic and international patents,which is the“sharp weapon”for Muyang Group to participate in the international competition and obtain the advantages.At present,Muyang Group has gained 16 national high and new technology products,10 national key and new products,eight national torch plan projects,20 provincial progress prizes in science and technology,and 488 national patents,in which there are 56 patents invented and eight patents applied from foreign countries.There are 15 achievements cited as international leading and nine achievements cited as international advanced.In 2008,the inaugural meeting of the national feed machinery standardization technical committee was successfully held in Muyang Group.Meanwhile,the secretariat of national feed machinery bid committee was set in the Muyang Group,which has totally organized and undertaken 27 national standards and industrial standards at present.All the feed machinery core host products independently researched and developed by Muyang Group have passed European CE approval,and the quality has entered the top international ranks.

Muyang Group innovates constantly keeping closely contact with customers and markets from the performance improvement of unit machinery to complete set system,and the core competitiveness of products is greatly improved.Muyang Group has formulated a technical improvement program with a total value of RMB1.25 billion for the next five years,which will create the world leading feed machinery research and development and test center,actively construct the trinity research and development layout of Yangzhou,Nanjing and Europe,achieve the transformation from productive enterprise to technical and research and development enterprise,and promote Chinese feed processing industry to participate in the global competition.