淘寶血拼,男女有別

“男人樂買，女人愛逛”的購(gòu)物天性如何支配著我們的大腦神經(jīng)，促使我們?cè)诓恢挥X中陷進(jìn)了商場(chǎng)的雷區(qū)?

Women tend to browse around， “gathering” up the best from various sources and enjoying the experience， while men tend to buy， going straight in for the “kill.”

Three in five females admit coming home from a shopping trip with more than they bargained for. But when blokes[小伙子] blow the budget it is often because size does matter: they are obsessed with getting the biggest and best item on the market. Women were most likely to succumb to[屈服于] impulse buys， whereas men were more likely to splash too much cash because they couldn’t be bothered comparing prices.

The spending habits survey found the majority of Aussies have been guilty of overspending while shopping.

The Lonergan Research poll of 1044 consumers last month revealed other key excuses for shelling out extra dollars were not having time to look around for a better deal， being too exhausted to shop around， following a shop assistant’s recommendation[推薦]， or pressure selling from store staff.

The survey， for online department store DealsDirect.com.au， found women are the queens of unplanned purchases， with almost six in 10 displaying no willpower. Men tended to stick with their original purchase idea， but most confessed[承認(rèn)的] they’d returned with a more expensive， updated model or had lashed out on accessories[附件].

RMIT University marketing expert Dr Con Stavros said bulk buy[大量購(gòu)買] discounts and promotions enticing[誘惑] shoppers to “buy now， not later” encouraged swift sales.

“We are much more promiscuous[不加區(qū)別的] when it comes to brands，” Dr Stavros said many consumers were no longer loyal to particular companies or products， and wanted a reason to walk into stores.