國外ＣＳＲ動態

聯合主辦（United-edit）：

《WTO經濟導刊》（CHINA WTO TRIBUNE）

歐洲企業社會責任協會（CSR EUROPE）

聯系人（Contact Us）：

Nathalie Suvee 電話（Tel）：＋32 2 541 1610 nathalie.suvee@csreurope.org

崔征 電話（Tel）：＋86 10 62137913 editor@csr-china.net

CSR EUROPE 活動消息

危機成為歐洲CSR多利益相關方論壇（布魯塞爾）明星話題

2009年2月10日，在比利時布魯塞爾有超過300名來自歐洲和世界商業界、金融界、民間社會、政策和學術界的代表出席了由歐盟委員會組織的多利益相關方論壇，探討歐洲致力于成為全球性CSR標桿的雄心壯志——目前全球經濟危機下從一種完全不同的角度來審視。與會者認為，這場危機并不是企業遠離CSR的一個信號，而正是企業能夠證明CSR價值的一個一勞永逸的機會。與會者還認為，歐盟委員會和其他機構應在推進CSR中發揮更積極的作用。歐盟委員會副主席費爾霍伊根在講話中宣布了歐盟即將開展的一系列活動，例如要將歐盟對CSR的觀點植根于與第三國的關系之中；為支持國家層面的多利益相關方CSR平臺的籌資項目；和建立一個新的聯盟實驗室，這個機構旨在研究如何使得一些教育機構能夠更好的培養未來的管理人員和企業家信奉一套新的價值觀。

CSR EUROPE會員新聞

歐萊雅發起一項商業策略競賽鼓勵學生發展專業技能

日前歐萊雅宣布啟動其2009年度商業策略競賽活動。2009年度活動有雙重目的：為歐萊雅在全球尋覓最好的人才提供主動的解決方案；為世界各地的學生創造了一個通過世界最大的化妝品公司感受多元文化體驗的機會。

IBM披露其5項將在未來5年改變人類生活的創新

IBM日前發布了其第三年度的“IBM未來5年的5項創新”，這份報告列舉了未來5年將有望改變人們工作，生活和娛樂的5項創新。包括以下主題：“節能技術－太陽能技術應用于瀝青、涂料和玻璃”等。

水果和蔬菜等零售領域利用巴斯夫生態效益分析

實現更大程度的可持續性

購買這個從海外進口的蘋果是否是對生態負責呢？類似問題將在消費者的購買決策中發揮更大作用。一些工具，例如巴斯夫的生態效益分析工具將使人們有可能對產品在整個生命周期的經濟和生態影響進行客觀評估。

安賽樂米塔爾公司構建可持續的供應鏈

安賽樂米塔爾公司日前出版了介紹其在巴西開展的與當地供應商共同承擔社會責任議題的案例研究。2004年安賽樂米塔爾巴西公司開展了該項目，已取得以下成果：73％的供應商已開始對其廢物進行分類； 67％的供應商在減少其對環境影響的領域有新的進展；53％的供應商針對特定的社會或環境需求開發出新的產品或服務；67％的供應商對員工開展有關可持續發展議題的培訓。

大眾汽車公司向歐洲議會匯報其如何通過CSR

“積極應對老齡化”

1月20日，大眾汽車公司向歐盟決策者、布魯塞爾的協會和行業代表匯報了其“積極應對老齡化”的舉措。這場討論的主席是歐洲議會的葡萄牙議員、就業和社會事務委員會委員喬爾哈斯圖費雷拉。

惠普倡導環境標準的透明度

惠普全球活力供應鏈項目的經理Jay Celorie表示，惠普將通過一定的工具來保證供應鏈的透明度。已發布的一份針對供應商公司二氧化碳排放的報告是這一長期項目初步探索。惠普正在努力建立一個更好的標準化的工具和方法，來促進報告的一致性和可靠性，從而促進整個供應鏈的實施。

歐盟觀察（來自歐盟的最新動態）

歐盟發起“新技能促進新就業機會”倡議

歐洲致力于建設一個更加以信息、通信技術和“綠色”技術——服務為導向的經濟體，因此歐盟委員會認為勞動力需要適應這些新的要求，發展新技能。一項研究顯示到2020年歐盟25國將產生約20萬個新職位。歐盟委員會就業專員和教育與培訓專員，在介紹歐盟委員會“新技能促進新就業機會”倡議時強調必須確保工人所掌握的技能與工作的需要相匹配。

NEWS FROM CSR EUROPE

Crisis as guest star at the European Multistakeholder Forum on CSR in Brussels

On 10 February, over 300 (and far more through online broadcast) European and international stakeholders from business, finance, civil society, policy and academia gathered at the Multistakeholder Forum hosted by the European Commission to diagnose Europes ambition to become a global pole of excellence on CSR – an ambition which the current economic and financial crisis is putting into a radically different perspective. All stakeholders agreed that far from signaling the end of CSR, the crisis is the moment for CSR to prove its worth once and for all. Vice-President Günter Verheugen in his speech announced some follow-up initiatives, such as: ensuring that Europes view on CSR is embedded in the EUs relations with third countries; and a new Alliance Laboratory to examine how teaching institutions could better equip future managers and entrepreneurs with a new set of values.

CSR EUROPE'S MEMBERS NEWS

LOréal launches business games to encourage students develop professional skills

LOréal has announced the kick‐off of its 2009 Business Games season, featuring a portfolio of games that encourage young people to develop their professional skills and discover career opportunities. The 2009 Business Games series has a double objective: a proactive solution for LOréal to meet the best young talent from around the world and a chance for international students to gain a multicultural experience with the worlds largest cosmetics company.

IBM reveals five innovations that will change our lives in the next five years

IBM has revealed the third annual “IBM Next Five in Five”, a list of innovations that have the potential to change the way people work, live and play over the next five years. This years list includes the following themes: “Energy saving solar technology will be built into asphalt, paint and windows”; “You will have a crystal ball for your health”; “You will talk to the Web… and the Web will talk back”; “You will have your own digital shopping assistants”; “Forgetting will become a distant memory”.

More sustainability in fruit and vegetable retailing with BASF eco-efficiency analysis

Is it ecologically responsible to buy an apple from overseas? Such questions play an every greater role in consumers buying decisions. Approaches such as BASFs eco-efficiency analysis make it possible to carry out an objective assessment. The method developed by BASF and certified by TuV technical standards tests measures the economic and ecological impact of a product across its entire lifecycle.

ArcelorMittal - Building sustainable supply chains

ArcelorMittal has published a case study on its efforts in Brazil to engage local suppliers on corporate responsibility issues. ArcelorMittal Brazil has had a supplier engagement programme since 2004. Some of the results of the initiative include: 73% of the suppliers involved have started separating their waste, 67% have new processes to reduce their environmental impact, and 67% now train their employees on sustainability issues.

Volkswagen hosts CSR briefing on “Active Ageing” at the European Parliament

On 20 January, Volkswagen informed EU decision makers and representatives of associations and industry in Brussels about its “Active Ageing” activities. The debate was chaired by the Portuguese Member of European Parliament and Member of the Employment and Social Affairs Committee, Joel Hasse Ferreira.

HP Podcast: Transparency in environmental standards

In the latest interview of the HP CSR podcast series, Jay Celorie, HP Global Program Manager for Supply Chain Energy, talks about HPs approach to transparency in its supply chain. The reporting on CO2 emissions in the companys supply chain represents an initial step in a long-term programme.

Latest News from the EU

EU launches ‘new skills for new jobs initiative

As Europe moves towards a more services‐oriented economy focused on ICT and ‘green technologies, its workforce needs to adapt to new requirements and develop new skills, the European Commission argues. Around 20 million new jobs could be created in the EU 25 by 2020, according to a study presented by the Commission.

聯合主辦（United-edit）：

《WTO經濟導刊》（CHINA WTO TRIBUNE）

商務社會責任國際協會（BSR）

聯系人（Contact Us）：

黃宜玲 電話（Tel）：＋86 20 38910690yhuang@bsr.org

崔征 電話（Tel）：＋86 10 62137913 editor@csr-china.net

一周要聞

中國著手推廣具成本效益的能源資源使用

美國的能源供應商Ecos公司加入總部設在加州的中美能效聯盟組織，將致力于滿足中國日益增長的電力需求，同時減少碳排放和發電廠數量。該項研究將有助于中國在2014之前年減少電力需求50％的用量，因此能節約足夠的能源，以避免在未來10年新建500多個發電廠。

企業界巨頭敦促歐盟政府幫助為窮人提供服務的金融產品

消費品巨頭達能集團和聯合利華，與其他包括強生、微軟、雀巢、諾華、寶潔和沃達豐集團在內的跨國公司，日前要求歐盟政府幫助企業銷售那些處于這個世界上的“金字塔底層”的消費者能夠負擔得起的產品，這一群體包含世界上的31億人口，它們的生活費每天還不足2.50美元。到目前為止，歐盟460億英鎊的援助發展預算中還沒有任何直接通過帶有贏利性的手段開展的。這些公司強調，針對“金字塔底層”開展業務需要創新的商業模式，包括與地方非政府組織的專家合作。一些國際發展項目的參與者對上述計劃持懷疑態度。

丹麥要求大公司發布企業社會責任報告

丹麥議會通過《大型公司社會責任法》，要求大約1100家丹麥最大的私營公司和國有公司以及機構投資者自2010年開始發布包括有關公司的企業社會責任（CSR）政策、做法和取得的績效方面的信息。法案允許這些信息可作為公司管理審查可報告的一部分，或年度報告的組成部分，或在公司的網站上公布，只要這些信息是向公眾開放的。

奧巴馬呼吁更嚴厲的國家排放標準，令汽車行業憂心忡忡

美國總統奧巴馬已經允許加州以及其它18個州，考慮設置限制車輛二氧化碳排放量比聯邦標準更為強硬的新要求。他還要求美國運輸部制定車輛燃油效率標準擬于2011年3月實施，這些都是奧巴馬遠離布什政府時期氣候政策的明確步驟。鑒于汽車行業目前遭受的財務困難，汽車制造商警告說，嚴格的標準將進一步加重他們的財務困境。

報告精粹

2009年綠色商業狀況報告

Greenbiz（致力于綠色世界的媒體網絡平臺）在其發布的“2009年綠色商業狀況”報告中描述了美國企業在尋求使他們的行動更環保時所采取的措施和取得的進展。報告匯集了2008年十大最綠色故事，并更新了GreenBiz指數：這是一套由20多項指標構成的描述進展情況的指標，它將跟蹤美國企業的資源使用情況、各類排放情況和其他商業實踐。以下網址可下載報告全文： www.stateofgreenbusiness.com 。

建立低碳經濟

麥肯錫咨詢公司在10家領先的公司和組織的支持下，日前發布了一份題為“通往低碳經濟”的報告，報告對10個主要行業和世界上21個地區從現在到2030年間可能的200多個有關溫室氣體減排的機會進行了評估。報告評估了這些機會的潛在可能性，成本和每項措施所需的投資。報告全文可在以下網址下載：http://globalghgcostcurve.bymckinsey.com。

BSR支持的重大活動

PRODURABLE 持久力

2009年3月25－26日

巴黎，法國

參加歐洲最大的可持續發展會議和博覽會之一，7000多專業人士將匯聚于此。在這個為期兩天的活動中，來自各地和各個行業的領導者和創新者將通過辯論、研討班，介紹和陳述他們在各方面的可持續發展和企業社會責任（CSR）實踐和觀點 。論壇主題題目是“CSR歐洲之路：做其他地區的榜樣，全球市場上的一種競爭優勢，歐洲的一個機會。”這場對話將由BSR歐洲總監Farid Baddache主持。

This Week's Top Headlines

Drive to Promote Cost-Effective Energy Resources Grows in China

Joining the California-based China-U.S. Energy Efficiency Alliance, U.S. energy provider Ecos has joined the effort to save carbon emissions and reduce the number of power plants required to meet Chinas growing electricity consumption. Such efforts have the potential to meet up to 50 percent of Chinas expected electric load growth by 2014—saving enough energy to avoid the construction of more than 500 new power plants over the next 10 years.

Corporate Giants Ask EU to Help Finance Products for the Poor

Consumer goods giants Groupe Danone and Unilever N.V.—along with other multinationals including Johnson & Johnson, Microsoft Corporation, Nestlé S.A., Novartis AG, The Procter & Gamble Company, and Vodaphone Group Plc—have asked the EU to help businesses sell affordable products to the worlds “base-of-the-pyramid” consumers—the 3.1 billion people who live on less than US$2.50 per day. To date, the EU has not directed any of its ￡46 billion aid budget to development through for-profit means. The companies stressed that bottom-of-the-pyramid business requires a new business model that involves partnerships with local NGO expertise. International development campaigners are skeptical of the plan.

Denmark to Require CSR Reporting for Big Companies

The Danish Parliament passed the “Social Responsibility for Large Businesses” law, requiring about 1,100 of the largest private and state-owned companies and institutional investors to include information on their corporate social responsibility (CSR) policies, practices, and achievements beginning in 2010. Reporting can be part of a management review, an annual report, or on the companys website, as long as it is publicly accessible.

Obama Calls for Tougher State Emissions Requirements, Upsets Automakers

U.S. President Obama has cleared the way for California, and up to 18 other states, to consider setting limits on vehicle carbon dioxide emissions that are tougher than federal requirements. He also directed the Department of Transportation to set vehicle fuel efficiency standards for 2011 by March—both clear steps away from the Bush administrations climate policy. But given the auto industrys financial troubles—automakers warned that stricter standards would add to their financial woes.

Report Corner

State of Green Business 2009

Greenbizs “State of Green Business 2009” report measures the progress U.S. businesses have made in their quest to make their operations more environmentally friendly. The report highlights the top green stories of 2008 and updates the GreenBiz Index: a set of more than 20 indicators of progress, tracking the resource use, emissions, and business practices of U.S. companies. Download the full report here: www.stateofgreenbusiness.com.

Building a Low-Carbon Economy

McKinsey & Company—with support from 10 leading companies and organizations—released “Pathways to a Low-Carbon Economy,” an assessment of more than 200 greenhouse gas abatement opportunities across 10 major sectors and 21 world regions between now and 2030. The results evaluate the potential, costs, and investment required for each measure. The full report is available at http://globalghgcostcurve.bymckinsey.com

BSR-SPONSORED EVENT

PRODURABLE

March 25-26, 2009

Paris,France

Join more than 7,000 professionals at one of Europe's largest sustainability conferences and expos. In this two-day event, connect with leaders and innovators across every industry through debates, workshops, and presentations on all aspects of sustainable development and corporate social responsibility (CSR). Don't miss the plenary debate on “The ‘European Way of CSR: A Model for Others, a Competitive Advantage in the Global Marketplace, an Opportunity for Europe" moderated by BSR's Europe Director Farid Baddache.