朋友相伴指明路

現在流行一個說法——“內事百度外事Google”。無論何時何地遇到何種問題，搜索引擎都能通過在線設備為我們排憂解難。但是一個關鍵詞往往會得到幾十萬甚至幾百萬個搜索結果，要找到我們最需要的資訊有時無異于大海撈針。前些年看日本電影《秋葉原@Deep》，主人公們設計的人性化搜索引擎讓Wendy看到了一線希望——沒想到如今真的有人開始這樣的嘗試了！來自英國的全新搜索引擎“Rummble”會不會成為下一代搜索新貴呢？

The rapid growth of Internet information means the new challenge is how to make such a large volume[量]

meaningful rather than overwhelming[無法抵擋的]. It’s a task taken up by Andrew Scott， who describes his searching engine Rummble as “a location-based social search and discovery tool.”

The new online technology allows users to find personalized search results that are relevant

to[與……有關] their location. Your search results for

restaurants or shops， for example， are based on the recommendations[推薦] from your network of friends.

Scott explains， “As you use the service， it learns whom you trust for different types of content. You might trust a certain source for its taste in food， and others for their taste in fashion， music or books.”

Rummble can filter[過濾] and remove all the

“information noise，” giving the user a personal map through the jungle of data.

“This algorithm[運算法則]

is called subjective[主觀的]

logic，” says Scott. “We take into account a series of factors to be able to

calculate paths of trust in different people’s content.

We are building it to be cleverer and more

complex.”

And Rummble is not just about restaurants and shops. You can even find out， as Scott suggests， “the ten things nearby that you are going to like most.” He continues， “We have been trying to give people something more creative. I know the best place in

Tallinn[塔林（愛沙尼亞首都）]， for example， to take a photo of the whole of the city from a hilltop.”

網絡資訊急速增長，意味著如今的新挑戰是如何令如此龐大的信息量（對用戶）真正有意義，而不是多得讓人吃不消。安德魯·斯科特接受了這項任務——他形容自己的搜索引擎Rummble是“一個以地域為基礎的社交搜索和發掘工具”。

通過這項全新的網絡技術，用戶可以找到各種與自己的所在地相關的個性化資訊。舉例來說，如果你要搜索餐館或商店，（搜索引擎）得出的結果就來源于你的朋友圈的推薦。

斯科特解釋說：“隨著你的使用，搜索引擎逐漸了解你對不同方面會分別信任哪些（資訊）提供者。你可能會信任某些人的飲食口味，又信任別人對時尚、音樂或書籍的欣賞品味。”

Rummble可以過濾和去除所有的“資訊雜音”，為用戶提供一張穿行于資訊叢林的個性化地圖。

斯科特說：“這種運算法則叫做‘主觀邏輯’。我們要考慮一系列變量，從而計算出不同人的信任路徑。我們在不斷建設（系統），使它更加聰明，能處理更復雜的內容。