國外ＣＳＲ動態

聯合主辦（United-edit）：

《WTO經濟導刊》（CHINA WTO TRIBUNE）

歐洲企業社會責任協會（CSR EUROPE）

聯系人（Contact Us）：

Nathalie Suvee 電話（Tel）：＋32 2 541 1610 nathalie.suvee@csreurope.org

崔征 電話（Tel）：＋86 10 62137913 editor@csr-china.net

CSR EUROPE 活動消息

“為CSR裝備好”——歐洲企業社會責任聯盟年度盛會

2008年12月4日 布魯塞爾

歐洲企業社會責任協會將于2008年12月4日在布魯塞爾主辦其年度重要大會——“公司和利益相關方：為建設一個具有競爭力和負責任的歐洲而做好準備”。此次大會僅對受邀者開放，突出互動性，并將獨家呈現歐洲CSR聯盟發起的CSR實驗室的最新研究成果，也將率先公布歐洲企業社會責任協會工具箱——該工具箱收集了大量研究報告、網絡合作模式、在線資源、實踐指南和其他應對CSR挑戰的有用工具。

CSR EUROPE會員新聞

惠普公布供應商二氧化碳排放數據

惠普聯合其最大的一些供應商公布了二氧化碳排放數據，這些供應商占惠普全球原材料采購、生產制造和產品組裝的成本投入的80％以上。數據首先來源于一家重要的技術公司，數據公布在2007年惠普全球企業公民報告（GCR）的一項特殊目標中。2007年，惠普與超過80％的一級制造商的二氧化碳排放當量總計達到350萬公噸。

沃爾沃推出市場上首款具有商業價值的混合動力公交車

沃爾沃推出了市場上首款具有商業價值的混合動力公交車——沃爾沃7700混合動力車。混合動力技術帶來了成本增加，但30％的節油表現使得5－7年后使用者就已經抵償了額外的成本增加。同時，與柴油發動機公交車相比，粉塵和一氧化二氮的排放降低達40－50％。

豐田汽車建設新網站展示社區活動信息

豐田汽車歐洲（TME）日前建立一個新網站——豐田歐洲基金（TFfE），網址：www.toyotafund.eu。該基金專門針對歐洲項目，包括支持非政府組織、教育機構，以及支持豐田銷售和生產公司在環境、道路安全和技術培養方面的提升項目。目前該基金已經對超過20個項目提供支持。

日產與聯合國有關機構合作推動生物多樣性研究

日產汽車公司宣布與聯合國大學高級研究所合作，開展有關生物多樣性保存方面的研究。這項研究符合公司的中期環境行動計劃，即日產綠色計劃2010。該研究旨在發現汽車產業對生態系統的影響以及生物多樣性保存的價值，研究結果將于2008財政年底以與聯合國大學研究所合作報告的形式公布。日產自1992年確立其環保理念“人、車與自然的共存”并通過各種行動和日產綠色計劃2010來實現這一理念。

歐盟觀察（來自歐盟的最新動態）

來自歐洲的研究顯示：氣候變化問題并沒有改變歐洲人的習慣

歐洲之聲一項最新研究報告顯示：許多歐洲人都認可氣候變化是當今世界面臨的最嚴重的挑戰之一，但是他們之中卻很少有人開始改變現有的生活方式以幫助減少溫室氣體的排放。這份報告是根據針對來自歐盟以及克羅地亞、土耳其和前南斯拉夫地區超過3萬居民開展的一項最新調查得出的。這份調查也是歐盟委員會和歐洲議會授權開展的。調查顯示，62％的受訪者認為氣候變化是兩個全球面臨的最重要的問題之一。僅貧窮問題獲得了更高的得分，68％的受訪者將其納入最重要的兩個問題之一。然而，10位受訪者中有4位表示他們獲知氣候變化的嚴重性和如何參與應對氣候變化的信息相當匱乏。

NEWS FROM CSR EUROPE

“Equipped for CSR” – The European Alliance for CSR Event,

4 December 2008, Brussels

CSR Europe will host its main event of the year under the theme “Equipping Companies and Stakeholders for a Competitive and Responsible Europe” in Brussels on 4 December 2008. This interactive invitation only event will be a unique opportunity to gain insight into the first results of the CSR Laboratories launched under the umbrella of the European Alliance for CSR and be the first to discover CSR Europes Toolbox – a collection of research reports, collaborative network models, online resources, practical guides and other useful tools for tackling CSR challenges.

CSR EUROPE'S MENBERS NEWS

HP releases supply chain emissions data

HP has announced emissions data associated with its largest suppliers, representing more than 80 percent of the companys costs for the materials, manufacturing and assembly of its products worldwide. The release of the data, the first by a major technology company, delivers on a specific goal published in the HP 2007 Global Citizenship Report (GCR). In 2007, the aggregated carbon dioxide equivalent (CO2e) emissions associated with more than 80 percent of HPs first tier manufacturing expenditures totaled approximately 3.5 million metric tons.

Volvo launches the markets first commercially viable hybrid bus

Volvo has announced the launch of the first commercially viable hybrid bus on the market, the Volvo 7700 Hybrid. With up to 30% lower fuel consumption and hybrid components, bus operators can earn a payback on the extra cost in only five to seven years.The discharge of particles and nitrous oxides declines by up to 40‐50%compared with the diesel version.

Toyotas community activities showcased on new website

Toyota Motor Europe (TME) has unveiled a new website called Toyota Fund for Europe (TFfE) at www.toyotafund.eu. The TFfE is a pan European programme that TMEoperates to support projects of NGOs, educational institutions and its sales and manufacturing companies in the field of environment, road safety and technical education.

Nissan promotes biodiversity research with U.N. Institute

Nissan Motor Co., Ltd. is promoting collaborative research with the United Nations University Institute of Advanced Studies on biodiversity conservation. The research is in line with the companys mid term environmental action plan, Nissan Green Program 2010.The results of the research will be published as a cooperative research report with the U.N. Institute by the end of fiscal year 2008. Nissan established its environmental philosophy: “A Symbiosis of People, Vehicles and Nature” in 1992 and is taking various actions to realize the philosophy under the Nissan Green Program 2010.

Latest News Form the EU

Climate change barely altering European habits, EU study says

Climate change is one of the most serious challenges facing the world according to most Europeans but few have made serious changes to their own lifestyles in order to help reduce greenhouse‐gas emissions, European Voice reports on the findings of a new Eurobarometer poll of more than 30,000 citizens in EU countries as well as Croatia, Turkey and the former Yugoslavia. Jointly commissioned by the European Commission and European Parliament, the study concluded that 62% of those surveyed consider climate change to be one of the two most serious problems facing the world today. Only poverty scored higher, being placed in the top two by 68% of respondents. However, four in 10 respondents said they felt poorly informed about climate change and ways to help fight it.

聯合主辦（United-edit）：

《WTO經濟導刊》（CHINA WTO TRIBUNE）

商務社會責任國際協會（BSR）

聯系人（Contact Us）：

黃宜玲電話（Tel）：＋86 20 38910690yhuang@bsr.org

崔征電話（Tel）：＋86 10 62137913 editor@csr-china.net

一周要聞

美國原產地標簽制度延伸至食品行業

可以使購買者了解其購買食物的原產地的標簽法案已經生效，該法是在經歷了長達六年的政治爭論后通過的，該法案涉及的食品包含水果、蔬菜、牛肉、雞肉、羊肉、人參、花生、山核桃和澳大利亞堅果。支持者表示標簽可以幫助購買者避免購買來自存在食品安全問題國家的產品，而此前原產地標簽制度僅僅應用于海鮮產品。

一項全球的調查指出公司必須在應對氣候變化中承擔領導角色

首個全球性的針對公司道德和社會責任的調查顯示，消費者希望公司在應對氣候變暖問題上發揮領導作用。根據Nielsen公司對來自51個國家的28000名互聯網使用者進行的調查，51％的人認為公司在改善環境方面發揮“非常重要”的作用，38％的人認為該作用“比較重要”。

殼牌宣布在中國開展生物燃料研發合作伙伴關系

皇家荷蘭殼牌公司日前與中國科學院和青島生物能源和生物技術研究所達成有關生物燃料研發的合作協議。該項目是對殼牌自身生物燃料研究計劃的補充，旨在通過提供新型原材料和新型生物燃料生產過程的信息，達到提高能效和降低成本的目標。

報告精粹

可持續性是具有全球品牌價值的關鍵

根據Interbrand公司的“2008最佳全球品牌”報告，該報告評估品牌價值的主要驅動力，主動應對可持續性挑戰是公司樹立全球品牌價值的一個關鍵因素。盡管量化可持續性項目的價值是非常困難的，但是這些項目與公司在排名中獲得高分卻存在著清晰的聯系。全文報告請參見www.interbrand.com/images/BGB_reports/BGB_2008_US_Format.pdf。

社區投資的商業案例

《道德企業》雜志在“給予的價值：員工和社區參與”中對社區投資的戰略性價值和效用進行了評價。該報告認為在滿足以下因素的時候，一項精心設計投資項目可以成為一個商業成功的案例。這些因素包括：公司關注社區投資的效果而不是規模；對社區的投資融入更廣泛的公司社會責任戰略中，而不是替代公司的社會責任戰略；公司理解參與社區投資所依據的商業理由。報告全文請見：www.ethicalcorp.com/specialreports/community-investment/docs/Community_Investment_Report_2008.pdf。

低碳經濟催生綠色職位

根據《綠色職位：可持續的、低碳世界中的體面工作》這項由聯合國環境項目授權和資助的研究報告顯示，全球向低碳經濟和可持續經濟轉變的趨勢很有可能加快綠色職位的產生。該報告從數量上和概念上評估了目前在一些關鍵經濟部門中的綠色職位，并預言綠色雇用的未來情形，全文報告請見：www.ilo.org/wcmsp5/groups/public/---dgreports/---dcomm/documents/publication/wcms_098503.pdf。

BSR新聞

食品和農業產業網絡會議

2008年11月4日，紐約市（BSR年會）

此次會議是全球食品和農業產業價值鏈中的CSR領導者建立聯系、加強合作和尋求解決方案的一次年度聚會。此活動只面向BSR會員開放。更多的信息及注冊參加請發郵件與Stephanie Greene聯系，郵箱是：sgreene@bsr.org。

This Week's Top Headlines

U.S. Country-of-Origin Labeling Scheme Expands for Food

Labeling laws telling shoppers the country of origin for foods — including fruits, vegetables, beef, lamb, chicken, goat meat, ginseng, peanuts, pecans and macadamia nuts — are now in effect, following six years of political battles. Proponents say the labels, which until now applied only to seafood, will help consumers avoid products from countries with food-safety problems.

Worldwide Survey Says Companies Must Lead Climate Change Fight

The first worldwide poll of company ethics and corporate responsibility revealed that consumers want companies to take the lead in fighting global warming. Fifty-one percent of people considered it “very important” for firms to improve the environment, and 36 percent said it was “somewhat important,” according to the Nielsen Company poll of 28,000 internet users in 51 countries.

Shell Announces Biofuels Research Partnership in China

Royal Dutch Shell plc announced two biofuels research agreements with experts from the Chinese Academy of Sciences and the Qingdao Institute of Bioenergy and Bioprocess Technology. The program is designed to complement Shells own biofuels research and is intended to improve efficiency and lower costs by providing information about new raw materials and new biofuels production processes.

Report Corner

Sustainability Key in Global Brand Value

According to Interbrands “Best Global Brands 2008” report, which evaluates the main drivers behind brand value, sustainability initiatives are key components to global companies brand strength.there was a clear correlation between such programs and companies scoring high on the list. Read the full report here: www.interbrand.com/images/BGB_reports/BGB_2008_US_Format.pdf

The Business Case for Community Investment

Ethical Corporations “The Value of Giving: Engaging Employees and Communities” evaluates the strategic merits and effectiveness of community investment. The report concludes that there is a strong business case for well-designed giving programs as long as certain factors are met: Companies focus on the effectiveness of community investment, rather than its size; community investment feeds into wider corporate responsibility strategy and does not replace it; and companies understand the business reasons for involvement in community investment. Download the full report here: www.ethicalcorp.com/specialreports/community-investment/docs/Community_Investment_Report_2008.pdf

Low-Carbon Economy Accelerates Green Job Creation

According to “Green Jobs: Towards Decent Work in a Sustainable, Low-Carbon World,” a report commissioned and funded by the United Nations Environment Programme, our global transition to a low-carbon and sustainable economy is likely to accelerate the pace of green job creation. This report evaluates — quantitatively, anecdotally and conceptually — current green jobs in key economic sectors and presents predictions for future green employment. Download the full report here: www.ilo.org/wcmsp5/groups/public/---dgreports/---dcomm/documents/publication/wcms_098503.pdf

Featured BSR Event

Food and Agriculture Industry Network Meeting

New York City, N.Y. Tuesday, Nov.?4, 2008(At the BSR Conference)

This convening is the annual venue of choice for senior CSR leaders in the food and agriculture value chain to foster relationships, collaboration and solutions. This event is for BSR members only. For more details and registration information, email?Stephanie Greene at sgreene@bsr.org