Ｆａｓｈｉｏｎ Ｗｅｅｋ， Ｍｏｒｅ ｔｈａｎ Ｆａｓｈｉｏｎ

Ftom August 31 to September 2， the splen-did Beijing Industrial Distinguished BrandExpo 2007 was held in Beijing ExhibitionCenter. The hosts of this well-known Expo were Beijing MunicipalBureau of Industrial Development， Beijing Bureau of Quality andTechnology Supervision， Beijing Branch of the China Council forthe Promotion of International Trade. The strong organizing teamhas made this grand event a great hit to public.

During the Expo， what attracted the most eye-bails was the 2007China Fashion Week， which was organized by Beijing Clothing Textile Trade Association (BCTTA). As a part of the Expo， the Fash-ion Week mainly focused on fashion trends for Fall / Winter 2007. TheFashion Week had between held twice before. This year's was the thirdone. In the last two Fashion Weeks aimed at fostering Beijing brandsto be family-known. This year， based on the experience of the formerones and the reputation they have built among the public， the organiz-ers successfully pushed Beijing brands to more audience.

In fact， this event has achieved initial success. On the fashionshow stage， many famous Beijing fashion brands presented theircharming designs to the audience， through which good reputa-tion was accumulated. These fashion brands include Smart Gar-ments， Hongdu Dress， Kai Wang， PacLantic， Zhuang Zi， Tian Cai，TENGS， Mozen and Wang Hua. Through such kinds of promotionactivities， the geny designed fashion clothes moved and touched theaudience， meanwhile hit the target consumers' hearts.

The Fashion Week mainly consisted of a series of specialdress release meetings and fashion press conferences. Duringthis Week， we again embraced the old friends of the FashionWeek， such as Mozen and Zhuang Zi. At the same time， whatwas more exciting for us was the fresh faces showing up on theFashion Week. Xiang Zi， Shui Hai'er， Puyu China， Liang Nuoand even the already world-famed Only， all held their own re-lease meetings on this fashion platform.

\"Gold 9 Silver 10\" is a well-known saying in the dress industry，Which means that September and October of each year is a known\"golden period\" for this industry. So these two months were usuailythe best sales season every year. The Fashion Week joined numeroussuperstores to carry out the brands release in RMB 1 billion. Besidesthe various fashion brands， superstores were also the leading players onthe Week. The managers from Pamous superstores came to the pmmo-tin activities. Stores and enterprises have joined hands to explore morecommerciai channels to give birth to and promote new brands and aisomenhanee and expand the reputation of mature brands.