Ｍｉｓｓ Ｉｎｔｅｒｎａｔｉｏｎａｌ Ｂｅａｕｔｙ Ｐａｇｅａｎｔｉｎ Ｃｈｉｎａ

The 47^thMiss International BeautyPageant，jointly sponsored byChina Youth Concern Committeefor the Advancement of Health and Phvs-ical Culture Development，InternationalCulture Association．Kessles Paris．Inter-national Culture Exchange Organization，and co-organized by Beijing Kessles In-ternational Culture Media CO．Ltd．willbe held in Beijing，China，adccording tothe press conference on March 21．

Started in Long Beach．America in1960，the Miss International Beauty Pag-eant has been recognized as one of thethree major beauty pageants in the world，accompanied by Miss World and MissUniverse．

The Miss International is also hon-ored as\"The Festival of Beautiful Emis-sary\"and\"Olympics of Beauty\"，whichis not only engaged in the beauty com-petition，but also to build the friendshipbetween countries in the world．

From 1984．the International CultureAssociation has established an activity ofdonation in the Miss International Beau-ty Pageant，which is called\"One Love\"，the money donated will be used to helpthe poverty，and spread the seeds of loveacross the world．The first\"One Love\"funds were used to help the famine inAfrica．Nowadavs．\"One Love\"hasbecome one of the most important char-ity activities in the Miss InternationalBeauty Pageant．

Spokesman of Beijing Kessles Inter-national Culture Media Co.Ltd.saId：we have the responsibility to help peopleform up the new concept of\"HealthyBeauty\"in the new socialenvironment，and promotethe process of building theharmonious society．Wealso hope that the pageantwill be introduced into theuniversities，so as to en-courage the whole societyto take care of the poorstudents．

Through a series ofpromotions such as cityrecommendation．Miss In-ternational Tour in Chinesecities，internet appraisal，we will helpmore people to have the opportunities toparticipate in the industry of so-calledBeauty Building．

In the meantime，we can build theplatform of communication and coop-eration in the place of the pageant，so asto promote the development and commu-nication of science and technology，andculture．Therefore，we condude that theMiss International Beauty Pageant is．a(chǎn)nevent of international，professional，par-ticipation and recreation，which will beheavily engaged in building the socialistharmonious sociegy.

The spokesman of Beijing KesslesInternational Culture Media CO．Ltd．said：As one of the cultuml fashions withthe greatest influence in the world．TheMiss Internacional Beauty Pageant takesthe advantage of great market valueand huge commercial potential，and hasaroused great society interests．

Beijing Kessles International CultureMedia Co．Ltd．a(chǎn)s one of the sponsorsof the pageant，has shown the conceptsof\"Love，Understanding，Donation，RespOnsibility\"to the world，which isso perfectly blended with the concept ofthe pageant\"Friendship，Kind，Ch．Charity，Caritas\"．