上虞品牌經濟更上一層樓

浙江上虞提出以科技自主創新實現品牌經濟發展新戰略，打響了經濟增長模式轉型之戰。上虞經濟列車正在一條嶄新的科技創新路徑上疾馳。

一向敢于創新、善于創新、樂于創新的上虞不失時機地謀劃、實施新一輪戰略轉型，“科技自主創新”成了上虞發展的助推器，成了調整產業結構、轉變增長方式的支撐點。

去年上虞全市被新認定為國家級重點新產品10只，國家級星火計劃5只，國家級火炬計劃10只，國家級重點火炬計劃2只，新上省級重點科研項目2只，省級星火項目一只，省級重大科技攻關專項7只，省級新產品48只，新認定省級高新技術產品10只，創下歷年新高。

上虞人在理念的嬗變中，正在營造新一輪科技發展的春天。地處杭州灣上虞新區的浙江舜龍化工有限公司與國內染料行業研發實力最強的大連理工大學成功“聯姻”，合作建立了國家重點實驗室——舜龍精細化工科技研發中心中試及產業化基地。研發中心成立至今，已完成已申報國家專利3項，并參與完成了多個品種活性染性的行業標準制訂。將研究室建在院校、中試及產業化基地建在企業這樣的合作模式，在上虞園區已經遍地開花。

與之相比，上虞精心打造以企業為主體的高新技術研發中心和以區域為特色的區域創新服務中心的兩大科技網絡體系更為成功，目前，上虞人已經擁有11家省級高新技術研發中心，共有400多家骨干企業與全國的200多所高等院校和科研院所結成了產學研合作關系。

上虞市把實施自主創新科技品牌戰略作為“工業立市”、“文化強市”的主要戰略舉措，在大力推進品牌創建工作、營造自主創新和品牌經濟發展的良好環境方面取得卓著成績。“女兒紅”、“陽光”兩只中國馳名商標的“落袋”，實現了上虞市馳名商標零的突破。到目前為止，全市已經擁有著名商標24件，紹興市著名商標40件，國際商標的注冊也有較大幅度的增長。

自從神舟六號帶著上虞產品飛天，美國通用汽車公司指定使用上虞產汽車配件，世界500強企業日本松下公司也主動與上虞企業合資合作，備受世人矚目的北京奧運會國家游泳中心“水立方”工程最關鍵設施的招標項目——泳池水處理設備供貨與安裝工程，也被上虞的金泰泳池環保設備有限公司奪得；臥龍電氣集團股份有限公司正在開發一種全數字化的“伺服電機”，這種產品開發成功后，可使臥龍電機昂首站到世界同類產品的最前沿；華孚集團從纖維、染色到紡紗都設立了專門研究所，并與國內外多家著名公司建立了研發合作關系，開發出功能性色紡系列產品，以打造世界級“紗線王國”，進入全國紡紗行業前三強。

上虞市委副書記、市長徐文光認為，上虞企業在自主科技創新過程中瞄準的目標，不僅僅是國內領先，而是要創造世界級品牌。要實現這一目標，“上虞制造”必須從只求數量向擴量提質轉變，摒棄以犧牲環境和資源為代價的傳統工業化道路，走一條高質量、高效益、集約化、節約型的新型工業化道路，利用自主創新，生產“上虞創造”。

Brands Boost Economy in Shangyu

By Wang Guochan， Chen Shaomin， Zhao Weiping

A new strategy launched by the Shangyu government has put the city誷 economy on a fast track. It is designed to spur the economic growth by boosting local brands on the basis of scientific and technological innovation.

The year 2005 was a banner year for industrial products manufactured in Shangyu. 27 products were recognized or included into state products and 68 products were recognized or included into provincial projects. This was a historical high for the city.

Behind the flourishing industrial growth is the change in development strategy and concepts.Local manufacturers are encouraged to invest in research labs and projects at universities and research institutes and commercialize research results in collaboration with them.

At present， there are 11 provincial high-tech R D centers operating in Shangyu whereas 400 major manufacturers in Shangyu have partnerships with over 200 institutes of higher learning and scientific research institutes across the country.

Brands are an important part of the local economic blueprint. At present， the city has 66 famed brands recognized at important levels. There has been marked increase in international registration of trade marks on the part of manufacturers in Shangyu.

Manufacturers in Shangyu now seek top technologies to upgrade their products and enter international markets. Local manufacturers?cooperation with world's industrial leaders such as GM and Panasonic has started. Some local products are designed to become the world's best in their separate fields.

For manufacturers in Shangyu， resource-consuming eco-unfriendly products are no longer a way to boost the economy. High-tech products and world-class brands are the way to prevail on the global markets.