數字技術驅動體育產業創新的機理、現實困囿與紓解路徑

中圖分類號：G812 文獻標識碼：A 文章編號：1009-9840（2025）03-0001-07

Abstract：Digital technology has been widely applied in all aspects of sports industry， and how digital technology drives sports industry innovation has become focus of attention. This study focuses on the innovative application of digital technology in the sports industry. Research results show that the application of digital technology has a significant effect on optimizing the sports industry structure， expanding the market scale， and improving technical levels. However， it is worth noting that the sports industry faces problems such as unreasonable resource allocation， insufficient scientific and technological innovation， lack of professional talents， insufficient policy support or funding. Therefore， it is necessary to deepen the cross - departmental and cross - regional coordination and cooperation mechanism to promote the coordinated development of the sports industry as a whole; increase support for sports industry technological innovation to accelerate the process of transforming scientific and technological achievements into practical applications ； promote the deep integration of production， learning， and research to build an efficient collaborative innovation system; improve relevant supporting policies to stimulate the innovative vitality and enthusiasm of enterprises; pay atention to cultivating cross- disciplinary talents with knowledge and skills， and inject new vitality and impetus into the sustained innovation of China's sports industry.

Key words： digital technology; sports industry innovation; digital processing; emerging technology

2021年頒布的《“十四五”體育發展規劃》著重指 出，必須強化數字技術在體育領域的創新性應用，充分

利用并發揮各項要素在推動體育產業創新進程中的關鍵作用，促進數字技術與體育產業的深度融合與協同創新[1]。數字技術是一種基于計算機和互聯網的現代技術，涉及數據處理、存儲、傳輸、挖掘和展示等方面，利用各要素來實現信息的數字化處理[2]。數字技術的范疇還體現在諸如云計算、3D打印、物聯網以及人工智能等一系列新興技術的應用上[2]。體育產業作為我國綠色與新興產業的重要組成部分，近年來在數字技術的強力驅動下，已逐步發展為我國經濟發展的一個新興領域，這一過程中，體育產業結構不斷優化，呈現出更加科學合理的產業布局，同時消費業態也呈現出多元化發展趨勢[2]。但當前我國體育產業的發展仍然存在整體質量不高、區域發展失衡、科技創新不足、政策支持力度不夠等問題[3]。體育產業創新通過融合數字化處理技術與一系列新興科技手段，實現體育產業鏈的深度升級與轉型，這一過程不僅顯著提升了產業技術水平，還極大地拓展了市場空間，為體育產業的持續、快速發展提供了強勁的動力源泉[4]。由此，聚焦于數字技術驅動體育產業創新的機理、困囿與紓解路徑是解決上述問題的關鍵，并引起了當今學術界的廣泛關注。

1數字技術驅動體育產業創新的機理

1.1優化體育產業結構，加強各部門之間的聯系