濟南，國際會展名城進行時

葛麗君

會展是一座城市鏈接世界的橋梁。城市成全會展，會展成就城市。濟南正以品牌化、專業化、國際化、信息化為方向，加快打造國際會展名城和高端會議目的地。

近日，濟南會展業再度傳來好消息，在2023中國會展品牌發展大會上，濟南市榮獲“2023中國會展品牌城市”，這已是濟南市連續第四年獲得此榮譽稱號。

優異的成績正是得益于近年來濟南市不斷完善會展業扶持政策，優化辦展環境，提振會展經濟、塑強“濟南磁場”。據濟南市商務局發布數據，截至8月份，自2018年以來濟南累計舉辦各類展會活動超過600場，實現經濟效益超600億元；20個展會項目獲得國際展覽聯盟（UFI）認證，居全國前列，全省首位。濟南正昂首闊步邁向會展名城。

要發展會展業，必須具備穩定的社會環境和繁榮發展的經濟、發達的第三產業、優越的區位條件、便捷的交通路網等條件，同時發揮比較優勢，凸顯城市特色。事實證明，濟南是一座交通便利，住宿、餐飲、旅游、商業等行業服務較為完善，具有自然、地理、人文景觀優勢的城市，依托資源優勢，把會展業有效植入經濟發展，以展擴需，以需促產，以產興市，科學地發展會展經濟，必定大有可為。

誠然，當前在會展業這條“黃金賽道”上，越來越多的城市加入激烈的角逐。北京、上海、廣州、深圳、成都、杭州等城市將“國際會展之都”列入規劃定位，南京瞄準“國內領先、國際知名”的會展名城，天津錨定北方“會展之都”，蘇州致力打造全國重要會展中心城市，青島、長沙等城市都在建設國際會展名城……濟南何以突破重圍，仍是一個需久久為功的課題。

日前濟南黃河國際會展中心舉行首展，無疑為濟南發展會展業注入了一劑“強心針”，憑借超大的體量，濟南黃河國際會展中心劍指全球綜合規模最大的會展中心，將成為濟南向世界遞出的一張新名片。之后，《山東省商務服務業高質量發展實施方案》正式印發，為濟南打造國內領先、國際知名的國際會展名城提供了強勁的政策支持。

辦好一個展，激活一座城。隨著打造國際會展名城和高端會議目的地的不斷推進，會展業不僅為泉城經濟社會發展“添磚加瓦”，更成為城市“觸摸世界的窗口”，濟南會展經濟必將在高質量發展的征程上生機勃發。

Exposition and convention helps the host city create a bridge with the world， creating mutual benefits for each other. With its orientation to future， Jinan is building itself into a famous international exposition and convention city and a high-end conference destination， with the focus on branding， specialization， internationalization and informationization.

The achievements can be attributed to continuously improved supportive policies， an optimized environment and a strongly magnetic atmosphere of Jinan. According to data released by the Jinan Municipal Bureau of Commerce， Jinan has hosted more than 600 exhibitions and activities of various types since 2018， claiming the economic benefits of over 60 billion yuan.

Stable social environment， prosperous economic development， advanced tertiary industry， favourable location conditions， convenient transport and road network， etc. are a requirement for developing the exposition and convention industry. But what’s more important is the city’s comparative advantage and urban characteristics. In Jinan’s case， based on advantageous traffic， accommodation， catering， tourism， commerce and natural resources， it actively leverages the exposition and convention industry to promote economic development， expanding demand with exhibitions， promoting production with demand， and developing the city with production.

Competition is going to be much more fierce in the exposition and convention industry. Jinan should take solid steps to achieve long-term， outstanding prospect.

Jinan Yellow River International Convention and Exhibition Center comes into operation， giving a fillip to the industry and making it an outstanding one in the world. At the same time， the release of Implementation Programme for High-Quality Development of Business Service Industry in Shandong Province is conducive to further progress of Jinan in building an internationally famous convention and exhibition city.

With the continuous improvement of building a famous international conference and exhibition city and high-end conference destination， the industry has become a window which helps Jinan to burnish its image in addition to fostering the economic and social development.