How to Write Better Content如何寫出更好的內容

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An aimless， fuzzy1 composition wastes your time and your readers’attention.Your readers want content that makes a solid2 point and gets there quickly. Hereare three simple steps that’ll help you learn how to write better content.

一個漫無目的、模糊不清的作文會浪費你的時間和讀者的注意力。你的讀者需要的是能夠說明問題并迅速明白要點的內容。以下三個簡單的步驟將幫助你學習如何寫出更好的內容。

Step 1

Begin with the end in mind

Ideally， before you start to write， askyourself two questions：

1. What are your goals for this pieceof content？

2. What will this piece of content dofor your readers？ What will they be able todo， become， have， change， or avoid afterthey’ve read it？

第一步

以目的為出發點

理想情況下，在你開始寫作之前，問自己兩個問題：

1. 你這篇內容的目標是什么？

2. 這段內容會為你的讀者帶來什么？讀過之后，他們能做什么、成為什么、擁有什么、改變什么或避免什么？

Step2

Go ahead and draft it

You want to know the answers tothose two questions before you startwriting. Just write it. For as long as youneed to. Get the ideas distilled3 into words，even if they’re lumpy4 and imperfect. Themore you write， the more raw5 materialyou’ll have when it’s time to edit.

第二步

開始打草稿

在你開始寫作之前，你想知道這兩個問題的答案。寫出來吧。只要你需要。把想法提煉成文字，即使它們是粗糙和不完美的。你寫得越多，到了校訂的時候，你的原材料就越多。

Step 3

Let it rest， and then make it better

In a perfect world， you’ll have thetime to let your first draft rest while you doother things. That will let you come backto it with fresh eyes and a sharp mind.Now carve away the cruft and get to thegood stuff.

It’s time to look at your two questionsagain. Does the content you drafted servesthe original goal you had in mind for it？The answer might be yes， which is great.Or you may come up with better answers tothe two questions while content editing.That’s even better. Make sure that thecontent moves briskly6 to the point.

第三步

擱置一下袁然后加以改進

在完美情況下，當你做其他事情時，你會有時間擱置一下初稿。這會讓你以全新的眼光和敏銳的頭腦重新審視它。現在，去其糟粕，取其精華。

是時候再次審視你的兩個問題了。你草稿的內容是否符合你最初的目標？答案可能是肯定的，這很好。或者，你在校訂內容時想出了那兩個問題的更好的答案。那就更好了。要確保內容能迅速切中要害。

And when you learn how to write better content， you’ll banish readers’boredom， make sure you’re spending your time wisely， and build relationships withyour readers.

當你學會如何寫出更好的內容時，你會消除讀者的無聊感，確保你的時間花得合理，并與讀者建立聯系。

（英語原文選自院copyblogger.com）