省級公共圖書館抖音賬號運營探究

摘? 要：近年來新媒體熱潮不斷洶涌，疫情蔓延行動受阻，諸如抖音此類的短視頻因其時長短、內容豐富的特點常現身于人們的閑暇時間之中，該文擬通過探究我國省級公共圖書館抖音賬號運營服務現狀，以使抖音賬號更好地幫助圖書館發揮信息服務、知識普及的作用。該文通過文獻分析法和網絡調查法對省級公共圖書館抖音賬號運營現狀進行分析，找出運營服務存在的一些典型問題，并提出可行性的對策。經過研究發現我國省級公共圖書館都存在作品發布不規律、重復率高、運營效果差、形象定位不清等問題，制訂發布計劃、融入創意、聘用專業人才、塑造形象勢在必行。

關鍵詞：公共圖書館? 短視頻? 抖音? 閱讀服務? 賬號運營

中圖分類號：G25? ? ? ? ? ? ?文獻標識碼：A

Abstract： In recent years， the upsurge of new media has been surging， the epidemic is spreading and actions have been hindered， and short videos such as TikTok often appear in people's leisure time because of their short duration and rich content. This paper intends to explore the current situation of TikTok account operation service in provincial public libraries in China， so as to make TikTok accounts better help libraries to play the role of information service and knowledge popularization. This paper analyzes the current situation of TikTok account operation in provincial public libraries through the literature analysis method and network investigation method， finds out some typical problems existing in the operation service， and puts forward some feasible countermeasures. It has been found that there are problems in provincial public libraries in China， such as irregular publication， high repetition rate， poor operation effect and unclear image positioning， and it is imperative to make release plans， integrate creativity， employ professionals and shape image.

Key Words： Public library; Short video; TikTok; Reading service; Account?operation

我國最新網絡發展現狀的報告顯示，伴隨著網絡熱潮的不斷推進以及移動互聯設備的不斷普及，至2021年12月底我國共有5G基站142.5萬個，網民總數共計10.32億，其中2.48億人為農村戶籍，城鄉上網差距不斷縮小，未成年人互聯網普及率城鄉基本持平，一個新的特點在于40～60歲網民數量迅速增長，老年群體也不斷融入互聯網之中，60歲以上的網民占比已達43.2%，共計1.19億，全國互聯網局勢一片光明。處于智慧城市和后疫情時代，公共圖書館必須主動聯合主流媒體借助網絡的力量促進自身的服務轉型升級。

1? ?圖書館借助短視頻平臺實現閱讀推廣的發展分析

在中國知網中將主題詞設置為“短視頻”和“閱讀推廣”，以全部期刊為檢索范圍，共檢索出70條符合條件的文獻。……