All That Is Hot

萬宇婧

1 Color of 2023—Viva Magenta

“非凡洋紅”被選為2023 年度流行色

The Pantone Color Institute revealed its Color of the Year for 2023: ashade［色度］known as Viva Magenta,ahue［色彩］that is red but not too red,pink but not too pink.Described as “a nuanced crimson tone” that balances warm and cool,Viva Magenta is “an unconventional shade for an unconventional time”.Pantone said,“Viva Magenta is brave andfearless［無畏的］,and a pulsating color whose exuberance promotes a joyous and optimistic celebration,writing a new narrative.This year’s Color of the Year is powerful and empowering.It is a new animated red that revels in pure joy,encouraging experimentation and self-expression without restraint,also an electrifying,and a boundaryless shade that is manifesting as a stand-out statement.”Viva Magenta representsreassurance［安慰；慰藉］,confidence and connection in a world trying to get back on its feet,according to Laurie Pressman,vice president of the Pantone Color Institute.

色彩研究機構潘通公司公布2023 年度流行色為：非凡洋紅。據(jù)介紹，非凡洋紅是“一種微妙的深紅色調”，在冷暖色間達到了平衡，是“非常規(guī)時代的非常規(guī)顏色”。潘通公司介紹：“非凡洋紅勇敢而無畏，它是一種充滿活力的顏色，這樣的活力帶來了樂觀和歡樂，能夠為我們開啟新篇章。這一年度流行色強大而有力，是一種充滿生機的紅色，讓人沉醉于純粹的歡樂，鼓舞人們不斷嘗試，不受約束地表達自我；這是一種振奮人心、有著無限可能的色調，其鮮明強烈的個性總能令其脫穎而出。”潘通的副總裁勞里·普雷斯曼表示，非凡洋紅代表著慰藉和信心，聯(lián)結著一個試圖回到正軌的世界。

Fill in the blanks:

____________ represents reassurance and confidence.

2 Phrase of the year—You Ya

嗶哩嗶哩年度彈幕熱詞——優(yōu)雅

Bilibili,a leading videoplatform［平臺］,popular among China’s younger generation,announced the phrase of the year on its site to be “You Ya”,or “elegant/elegance” when it is translated literally.Elegant/elegance is often used to praise someone who is stronghearted orresilient［適應力強］,or good at staying calm.No matter what the situation is,he or she can maintain a calm and steadymentality［心態(tài)］.Traditionally,elegance is often associated with middle-class and highclass groups or those with high academic backgrounds.But now,elegance emphasizes an ability to control and balance life for ordinary people.

深受中國年輕人歡迎的視頻平臺“嗶哩嗶哩”宣布，其網站的年度彈幕熱詞是“優(yōu)雅”，字面翻譯為“elegant/ elegance”。優(yōu)雅通常用來贊揚一個人堅強、有韌性，或善于保持冷靜。無論在什么情況下，他/她都能保持冷靜和穩(wěn)定的心態(tài)。過去，優(yōu)雅通常與中高階層群體或具有高學歷的人聯(lián)系在一起。但現(xiàn)在，對于普通人來說，優(yōu)雅強調的是掌控和平衡生活的能力。

Fill in the blanks:

“Elegance” is often used to praise someone who has an ability to __________ and__________ life.

3 A special envoy for Sino-Japan friendship

大熊貓永明被任命為“中日友好特使”

Eimei,a giant panda that has lived in Japan for 28 years,was appointed a specialenvoy［使者］for Sino-Japan friendship in western Japan.Chinese Consul General in Osaka Xue Jian announced the designation at a ceremony held in Adventure World,an amusement park in Shirahama of Japan’s Wakayama Prefecture,where the panda dwells.Coming from China in 1994,it is the father of 16 giant panda cubs born at Adventure World,setting the world record for being the oldest giant panda to have successfully bred in captivity.

Noting that this year marks the 50thanniversary［周年紀念日］of the normalization of China-Japan diplomatic relations and the first visit by a giant panda to Japan,Xue said as a symbol of friendship between China and Japan,the giant panda plays a unique role in promoting friendship between the two peoples and developing bilateral relations.“I hope more Japanese people can turn love for pandas into love of humanity,” said Xue,hoping that more Japanese people could feel closer to China,the hometown of pandas,through friendly ties［紐帶］between the two countries built by pandas.

中國駐大阪總領事薛劍任命在日本和歌山縣白浜町的休閑樂園“冒險世界”生活28 年之久的旅日雄性大熊貓“永明”為“中日友好特使”。1994 年“永明”從中國到日本，在“冒險世界”繁育了16 只大熊貓幼崽，創(chuàng)下在飼養(yǎng)條件下自然繁殖大熊貓的最高齡紀錄。

薛劍在致辭中說：“今年是中日邦交正常化50 周年，也是大熊貓首次訪日50 周年。大熊貓作為中日友好的象征，為促進兩國人民友誼、發(fā)展兩國關系發(fā)揮著獨特作用，希望更多日本國民借助大熊貓構筑起的中日友好紐帶，對大熊貓的故鄉(xiāng)中國感到親切。”

Fill in the blanks:

The special envoy for Sino-Japan friendship is a giant panda named __________.

4 The power of Chinese sponsors in the 2022 FIFA World Cup

中國企業(yè)成為世界杯最大贊助商

Wanda Group,Hisense Group,vivo and Mengniu are four official Chinese sponsors of FIFA,while Wanda has become one of FIFA’s seven corporate partners,along with Coca-Cola,Adidas,Hyundai-Kia,Qatar Airways,Qatar Energy and VISA.Data showed Chinese companies provided more sponsorship revenue than companies from any other country at the 2022 World Cup,ranking as the world’s top with nearly$1.4 billion,exceeding that of the US at $1.1 billion.

Apart from big companies,manufacturers from Yiwu,China’s small commodity hub,are also witnessing their growing influence during the world-renowned sports event.From footballs,national flags andtrophy［獎品］ornaments［飾物］to horns and whistles,over 60 percent of souvenirs are being produced in Yiwu for this years’ World Cup.Lusail,Qatar’s biggest stadium to hold the World Cup final,was built by China Railway Construction Corp International,costing a total of $770 million.CCTV news reported that Chinese companies mainly from Guangdong and Zhejiang have also provided more than 10,000 container houses for the World Cup,used asaccommodation［住處］for tourists and football fans.The World Cup sponsorship by a large number of Chinese companies is ademonstration［展示；證實］of China’s economic power,and makes the globe feel the power of Chinese brands.

2022 年卡塔爾世界杯中，國際足聯(lián)官方指定的中國贊助商總共有四家，分別是萬達集團、海信集團、vivo 和蒙牛乳業(yè)。萬達集團與可口可樂、阿迪達斯、現(xiàn)代起亞、卡塔爾航空、卡塔爾能源、VISA 一同被列為國際足聯(lián)七大官方合作伙伴之一。數(shù)據(jù)顯示，中國企業(yè)在本屆世界杯的贊助額達到了14 億美元，居世界第一，美國企業(yè)贊助額為11 億美元。

除了大企業(yè)，來自中國小商品之都義烏的制造商在這場全球體育盛宴中的影響力也與日俱增。從足球、國旗、獎杯飾品到喇叭和口哨，本屆世界杯60%以上的紀念品來自義烏。卡塔爾最大的體育場盧賽爾體育場是世界杯決賽場地，由中國鐵建承建，耗資7.7 億美元。據(jù)央視新聞報道，本屆世界杯為游客和球迷提供了1 萬多個集裝箱房作為住宿場所，這些集裝箱主要來自中國廣東和浙江的企業(yè)。大量中國企業(yè)贊助世界杯是中國經濟實力的展示，讓世界感受到中國品牌的力量。

Fill in the blanks:

Chinese sponsors provided the _____________________ with nearly $1.4 billion,ranking as the world’s top.