詩畫江南 活力浙江

今年六月，一條備受矚目的“詩畫江南、活力浙江”省域品牌主題詞，打開了浙江人的暢想空間。8個字很短，卻蘊含如詩如畫的山水風光、綿延不斷的兩浙文脈；8個字很長，它連結過去與未來，觸發敢闖敢試、勇立潮頭的浙江人順應時代、擁抱變化。

本期視點以《讀懂詩畫浙江》為開篇，希望讀者能讀懂“詩畫江南、活力浙江”的豐富內涵。

從富庶豐饒的杭嘉湖平原，到風光旖旎的唐詩之路；從濤聲依依的東海之濱，到綠意綿延的浙南山區……歷經歲月積淀，那些如詩如畫的山水風光，已經與人相生相融，構建了“詩畫江南”的現實來源，也彰顯了浙江的人文氣質與文化韻味。

“活力”，即旺盛的生命力，與“浙江”二字相組合，浙江人朝氣蓬勃、奮勇爭先、始終葆有創造活力的形象便躍然而出。同時，亦展現了一幅浙江大地正不斷發生精彩蝶變和深刻變革的實踐圖景。

詩畫江南無疑是現實優勢和潛在優勢，如何把這些優勢切實轉化為發展勝勢、前列位勢？事實上，一大批像太湖龍之夢樂園創始人童錦泉的企業家一直在踐行“綠水青山就是金山銀山”的理念，推動“詩畫江南”向“活力浙江”轉變。作為長三角地區正在崛起的最大旅游綜合體，龍之夢樂園是典型的“借水澆田”：借長三角的水，灌溉南太湖的田。通過龍之夢樂園的建設，湖州借勢而動、開放創新，把機遇勢能變成強勁的發展動能。龍之夢在打造詩畫江南的同時，也打造了旅游之城，激發了消費的活力。

如果說“詩畫江南”來自浙江得天獨厚的自然風光與傳承千年的浪漫詩情，那么，“活力浙江”則更多地彰顯了浙江在傳統、現代、未來的交融中充滿生機活力、不斷超越自我的發展史、奮斗史、創新史。

一樣的古鎮，為什么會成為不一樣的烏鎮？這其中的奧秘，是我們講述烏鎮變遷故事的初衷，故事全面展現了烏鎮自然與人文的交融、故土與熱土的結合、文脈與商脈的融合，讓烏鎮這座古鎮的傳統與現代以及傳統與未來交相輝映、相得益彰。

讀懂了“詩畫”浙江，也就能迎來“活力”之窗。童錦泉讀懂了，烏鎮人讀懂了，甚至法國人老路也讀懂了。

一句“中文最難學”的玩笑成就了法國人老路追逐中國夢的動力。30年來，他跑遍了浙江的山山水水，以外國人的獨特視角拍下無數視頻，向海外展示了一個可信、可愛、可敬的中國形象。

面對未來，我們完全可以相信，以“兩個先行”和“重要窗口”建設為引領，“詩畫江南、活力浙江”金名片會越來越閃亮，山水越來越美，路子越走越寬。

TOGETHER FOR A SHARED FUTRUE西湖楊公堤—隱秀橋。肖奕叁/攝The Yinxiu Bridge along the Yanggong Causeway on the West Lake. Photo by Xiao Yisan.

Picturesque and Dynamic Zhejiang

In June 2022, the much-anticipated brand slogan of Zhejiang province was officially released. “Picturesque and Dynamic Zhejiang”soon opened up the imagination of Zhejiang people. The pithy slogan has captured the picturesque and poetic landscapes of Zhejiang and its rich and continuous culture. It has also connected Zhejiang’s past with its future, spurring the brave and adventurous Zhejiang people to continue to adapt to the times and embrace changes.

The Special Feature of this issue will begin with “Understanding the Poetic and Picturesque Zhejiang”, in the hope that readers can dig deeper into the richness of the slogan “Picturesque and Dynamic Zhejiang”.

From the rich and fertile Hangzhou-Jiaxing-Huzhou Plain to the beautiful Tang Poetry Road; from the coast of the East China Sea, to the green mountains in southern Zhejiang… after years of accumulation, Zhejiang’s picturesque landscapes have been integrated with people to have constructed the realistic source of the picturesque Zhejiang and the poetic.

Zhejiang’s picturesque rivers and mountains are undoubtedly its biggest actual and potential advantages. Entrepreneurs like Tong Jinquan are living up to the idea of “lucid waters and lush mountains are invaluable assets and developing the biggest tourism complex in the Yangtze River Delta Region by leveraging these “invaluable assets”.

The dynamic part of Zhejiang is best shown in the natural blend of its traditions, modernity and future.

Of so many ancient towns, why does Wuzhen stand out? The secret lies in the development of the town over the years. Our story will show the readers a Wuzhen that has integrated nature with humanism, culture with commerce and tradition with modernity.

If one can understand “Picturesque Zhejiang”, one can naturally appreciate its dynamic side. Tong Jinquan has done it, do have the Wuzhen residents. Even the Frenchman Lao Lu has got it. He has traveled across Zhejiang in the past three decades, recording and showcasing a real, three-dimensional and comprehensive China.

Facing future, we are fully confident that the slogan “Picturesque and Dynamic Zhejiang” will travel far and wide, and Zhejiang will develop into an ever more beautiful place.