新常態(tài)下，企業(yè)年會市場的變與不變

臨近年末，企業(yè)年會往往是MICE業(yè)界的話題焦點。對于MICE從業(yè)者，2021年是艱難且充滿挑戰(zhàn)的一年。疫情常態(tài)化的背景下，許多行業(yè)出現(xiàn)“內(nèi)卷化”現(xiàn)象，MICE行業(yè)也不例外。企業(yè)年會的市場需求在悄然發(fā)生變化，企業(yè)年會的價值也正待重塑。2021年會季，甲方出現(xiàn)哪些新的需求？年會規(guī)模是否縮小？舉辦地的距離是否出現(xiàn)變化？出現(xiàn)哪些新的舉辦形式？面對這塊“蛋糕”，MICE企業(yè)如何看待這些變化？采取了哪些創(chuàng)新策略？又如何明晰和重塑服務(wù)價值？

本期《旅游會展》專題欄目策劃“新常態(tài)下，企業(yè)年會市場的變與不變”，邀請MICE業(yè)界人士共同探討新常態(tài)下年會市場的新需求和新趨勢。

Changes and Non-changes in the Market of Annual Meetings of Enterprises In the New Normal

The topic of annual meetings of enterprises is often focused in the MICE industry as the year comes to the end. The year of 2021 is a difficult one yet full of challenges for those engage in the MICE. Under the circumstance of the pandemic new normal， the phenomenon of involution occurs to many industries， and the MICE industry is not exceptional either. The demand of market of annual meetings of enterprises is changing quietly， and the value is also being reconstructed.

Which new demands did show up from Party A in the exhibition season of 2021？ Was the size of annual meetings of enterprises narrowed？ Any change in the distance to the event？ Any new modes for holding the event？ What did the MICE industry think of these changes in face of this piece of “Cake”？ Which innovative strategies did take？ And how to distinct and reshape the service values？

On this edition of our column， we specially plan for the topic of“In the New Normal， Changes and Non-changes in the Market of Annual Meetings of Enterprises”， and invite those from MICE industry to together discuss new demands and new trends in the market of annual meetings in the New Normal.