全面透析歐洲會展業

付兵兵

歐洲是世界會展業的發源地，經過一百多年的積累、發展、充實和完善，已然形成了國際化、市場化、專業化的大格局：以會養會、以會促會的市場運作策略及有償服務、有效服務和有限服務的運作方式造就了歐洲會展經濟整體實力在全球最強大。在這個地區當中，德國、意大利、法國、英國都是世界級的會展業大國。總體上講，歐洲憑借其在科技、交通、通訊和服務業水平等方面的優勢，在當今世界會展業中處于舉足輕重的地位。歐洲作為世界會展業之都，在經歷突如其來的新冠疫情肆虐后，其各國及地區的會展業發展現狀如何？當前會展業發展所面臨的機遇和挑戰分別是什么？如何實現會展業轉危為安，化險為夷？有哪些成功的經典案例值得分享和借鑒？新常態下，歐洲會展業有哪些升級？各國政府對于會展業的態度如何？……

本期專題分別就以上各問題采訪本地區內最具代表的會展業大國，全面透析，一一揭曉。

An Overall Exploration of European Exhibition Industry

Reporter/Fu Bingbingg

Being a cradle of world exhibition industry， Europe has formed the large pattern with internationalization， marketization and professionalization through over hundred years of accumulation， development， enrichment and improvement. The market operation strategy of serving events by events and developing events by events and the operation mode of paid services， effective services and limited services all have created the overall strength of European exhibition economy to be the most powerful in the globe. In this area， Germany， Italy， France and UK are the world-class exhibition countries. On the whole， Europe has played a crucial role in the present world exhibition industry by virtue of its advantages in fields of technology， transportation， communication and services etc. as the cradle of world exhibition industry， whats the nowadaysdevelopment situations for European countries and regions after the abrupt outbreak of the pandemic And whats the challenge and opportunity brought about How to make the industry safe and smooth Any successful cases are to be shared with and learned from In the New Normal， which upgrades are made in European exhibition industry What is the attitude to the industry from the authority

On this edition of our column， we specially have interviews from the most representative large exhibition industry country in this area regarding the issues above .