2023年全球展覽業市場規模將恢復疫情前的水平

來自AMR國際Globex的最新預測，2023年全球展覽業市場規模預計將恢復到疫情前的水平。Globex 2021編輯Carole Boletti說，疫情的影響已經超出了最大預期，因此，從某種程度上來說，2021年以后的前景仍然存在很大的不確定性。就2021年全年，全球展覽市場規模將恢復至2019年96%的水平。Globex預計中國會展市場2022年將完全復蘇，其2023年的規模將超過2019年。美國市場預計將于2023年完全復蘇，因為美國展會國際觀眾較少且實體展的恢復相對較早。其它國家如法國、印度及墨西哥的市場規模預計到2023年將略低于2019年。此外，預計展會組織者提供更多數字服務的趨勢將持續下去，并有助于補充和擴展實體展會。

Return to pre-COVID size expected by 2023

The global exhibition market is expected to return to pre-COVID size by 2023， new projections of AMR Internationals Globex predict. Globex 2021 editor Carole Boletti said， “The impact of the COVID crisis has exceeded most expectations， therefore the outlook beyond 2021 remains uncertain to some degree. For 2021， we forecast the market to be valued at $14.8b， still 49% lower than 2019. Looking ahead， AMR forecasts that by 2023， the global exhibition market should rebound to 96% of its 2019 size”. The recovery projections to 2023 expect that each country will respond to the pandemic differently. Globex anticipates that China will fully recover by 2022 and exceed its 2019 size by 2023. The US market is expected to achieve full recovery by 2023 due to its low exposure to international participants and relatively early resumption of inperson events. Other markets such as France， India and Mexico are forecast to remain slightly below their 2019 size by 2023. Additionally， the trend towards more digital services provided by exhibition organisers is expected to persist and serve to complement and extend physical exhibitions. Globex believes that digital revenue will grow strongly at 28% CAGR between 2020 and 2023. The 13th edition of Globex–the global exhibition organising market： assessment and outlook to 2023–has been released by strategy consultancy， AMR International. It details the devastating impact of COVID-19 on 2020/21 and provides market projections to 2023.