中韻西裁——MOODBOX

MOODBOX——情緒盒子，名字來(lái)自于MOODBOX品牌創(chuàng)始人秦旭的名字諧音。正如品牌名一樣，MOODBOX每個(gè)系列的靈感都由心而發(fā)，每件衣服也都有其自己的名字，他們或記錄了一段心情，或講述了一段故事，又或是追憶了一段過(guò)去。由于設(shè)計(jì)師常年穿梭于上海和巴黎之間，MOODBOX作為這兩座城市的結(jié)晶，往往被稱為“中韻西裁”，其服裝既具有法式的優(yōu)雅浪漫，又在簡(jiǎn)約的設(shè)計(jì)中蘊(yùn)含著濃厚的中國(guó)文化底蘊(yùn)。品牌創(chuàng)始人兼設(shè)計(jì)師秦旭作為最早一批進(jìn)入中國(guó)非遺傳統(tǒng)手工藝工作站，將刺繡應(yīng)用在高級(jí)定制服裝中的杰出設(shè)計(jì)師，新疆哈密維吾爾族刺繡、羌繡、蜀繡、錫繡、藏繡、盤繡、剁繡、盤金繡等非遺技藝她信手拈來(lái)，如數(shù)家珍。從設(shè)計(jì)到工藝，從顏色到版型，從細(xì)節(jié)到搭配，MOODBOX的服裝語(yǔ)言中始終有中西方文化交融的影子。

作為品牌給人的第一印象，MOODBOX的LOGO也十分考究。它像是一個(gè)中式印章，也像一個(gè)可以安放情緒的小盒子。Logo的每一個(gè)方向都有出口，這就告訴了我們MOODBOX的處世哲學(xué)：人生有很多事情，只要我們變換立場(chǎng)、多角度去思考，就會(huì)找到不同的思路。

MOODBO， the name comes from MOODBOX founder Qin Xu’s name homonym. Like the brand name， each MOODBOX collection is inspired by the heart， and each piece of clothing has its own name that records a mood， tells a story， or reminisces about the past. As the designer shuttles between Shanghai and Paris all the year round， MOODBOX is often referred to as “Chinese style and Western tailoring”. Its clothes are not only elegant and romantic in French style， but also contain strong Chinese culture in simple design. Qin Xu， the founder and designer of the brand， is one of the first outstanding designers to enter China’s traditional intangible cultural heritage handicraft workstations and apply embroidery in haute couture clothing. From design to craftsmanship， color to pattern， detail to collocation， MOODBOX’s clothing language always reflects the integration of Chinese and Western cultures.

As the first impression of the brand， MOODBOX’ logo is also very elegant. It is like a Chinese seal， but also like a small box to place emotions. There are exits in every direction of the Logo， which tells us about MOODBOX’s philosophy： there are so many things in life that if we change our position and think from different angles， we will find a different way of thinking.