PEACEBIRD Fashion Headquarter—a new China fashion landmark

By Zhong Mengxia

In recent years， Chinese fashion brands have come back to the public with an unprecedented new images. Especially， focusing on youth fashion， PEACEBIRD， has not only become hot topic on social media， but also arouse the emotional resonance of Chinese consumers and their desire to purchase domestic products.

For 24 years， PEACEBIRD has been pursuing for innovation and change. It carries out multi-directional design upgrades， while keeping up with modern retail trends in time. From one-way transmission in the early days， now it makes better use of big data， digital management and other means to serve consumers better.

According to the third-quarter financial report data released by PEACEBIRD on October 21， the revenue of PEACEBIRD in the first three quarters of 2020 reached 5.521 billion yuan， with a year-on-year growth of 10.35 percent； the net profit attributable to shareholders of the listed company hit 310 million yuan， with a yearon-year growth of 50.04 percent； the net profit attributable to shareholders of companies before non-recurring gains and losses reached 214 million yuan， with a year-on-year growth of 151.1 percent. After the strong growth of non-net profit deduction in the second quarter， PEACEBIRD realized the non-net profit deduction in the third quarter （July-September） of 158 million yuan， with a year-on-year growth of 161 percent， maintaining a strong growth momentum.

On October 22， 2020 Ningbo Fashion Festival kicked off at the newly built PEACEBIRD Fashion Headquarter. Meanwhile， PEACEBIRD group with its brands PEACEBIRD WOMEN， PEACEBIRD MEN， childrens wear Mini Peace， and womens clothing brand LEDIN， gathered the PEACEBIRD Fashion Headquarter opening show， showing audience China design， and in a brand new upgrade platform for fashion to boost the development of Chinas fashion industry.

After several years of preparation， PEACEBIRD Fashion Headquarter， inspired by the "heat flow" of bird flight， created a 360-degree open office， internal and external landscape， and a collective gathering space connected the building from top to bottom. It interpreted PEACEBIRDs open， inclusive and innovative corporate culture with the architectural design language.

PEACEBIRD Fashion Headquarter， which has been officially put into use， is committed to becoming a comprehensive fashion platform rooted in China and serving the fashion industry across the world.