激勵機制對學(xué)術(shù)虛擬社區(qū)知識貢獻效果的影響研究

譚旸 秦渴 袁勤儉

摘 要：[目的/意義]本文從用戶感知的視角，探究學(xué)術(shù)虛擬社區(qū)的激勵機制對用戶感知知識貢獻效果的影響，為社區(qū)持續(xù)健康發(fā)展提供建議。[方法/過程]以信息系統(tǒng)成功模型為基礎(chǔ)，結(jié)合激勵理論和動機理論，構(gòu)建包含激勵機制、感知交互質(zhì)量、滿意度和知識貢獻意愿的用戶感知知識貢獻效果模型，基于164份有效問卷，使用偏最小二乘法進行了實證檢驗。[結(jié)果/結(jié)論]物質(zhì)激勵會正向顯著影響用戶的感知愉悅和感知認同，精神激勵和環(huán)境激勵在正向影響用戶的感知愉悅、感知認同和感知利他;感知認同和感知利他正向影響用戶的知識貢獻意愿，感知愉悅和感知認同正向影響用戶的滿意度;用戶對學(xué)術(shù)虛擬社區(qū)的滿意度正向影響用戶的知識貢獻意愿和感知知識貢獻效果;用戶對學(xué)術(shù)虛擬社區(qū)的知識貢獻意愿會顯著正向影響用戶的感知知識貢獻效果。

關(guān)鍵詞：激勵機制;虛擬知識社區(qū);知識貢獻;知識交流

DOI：10.3969/j.issn.1008-0821.2020.09.012

〔中圖分類號〕G250.73 〔文獻標(biāo)識碼〕A 〔文章編號〕1008-0821（2020）09-0106-11

Research on the Influence of Incentive Mechanism on the

Knowledge Contribution Effect of Virtual Academic Community

Tan Yang Qin Ke Yuan Qinjian*

（School of Information Management，Nanjing University，Nanjing 210023，China）

Abstract：[Purpose/Significance]This paper explores the impact of the incentive mechanism of academic virtual community on the users perceived the effect of knowledge contribution from the perspective of user perception，and provides suggestions for the sustainable and healthy development of the community.[Method/Process]Based on the information system success model，combined with the Incentive theory and motivation theory，it constructed a user-perceived knowledge contribution effect model including incentive mechanism，perceived interaction quality，satisfaction，and willingness of knowledge contribution.Based on data from 164 valid questionnaires，the model was tested empirically using partial least squares method.[Result/Conclusion]Material incentives would positively affect the users perceived pleasure and perceived identity.Spiritual incentives and environmental incentives positively affected the users perceived pleasure，perceived identity and perceived altruism;The users perceived identity and perceived altruism positively affected the users willingness of knowledge contribution，while perceived pleasure and perceived identity positively affected users satisfaction;users satisfaction positively affected users willingness of knowledge contribution and perceived the effect of knowledge contribution;users willingness of knowledge contribution to academic virtual community contribution would be significantly positive affect the users perceived the effect of knowledge contribution.

Key words：icentive mechanism;virtual knowledge community;knowledge contribution;knowledge exchange

學(xué)術(shù)虛擬社區(qū)是有穩(wěn)定的專業(yè)用戶群，以特定專業(yè)領(lǐng)域的研究為交流內(nèi)容，以服務(wù)學(xué)術(shù)科研為目的的虛擬社區(qū)[1]。近年來，以知乎、小木蟲、經(jīng)管之家等為代表的學(xué)術(shù)虛擬社區(qū)已取得了一定的發(fā)展，但眾多社區(qū)的知識交流并未達到預(yù)期效果，表現(xiàn)為用戶知識分享意愿不強、用戶粘度不夠、無意義的內(nèi)容較多等。因此，研究如何解決這些問題，對于提升學(xué)術(shù)虛擬社區(qū)的知識交流效果來說至關(guān)重要。……