關于策略型消費者的服務供應鏈研究

董克

【摘? 要】策略型消費者會根據(jù)歷史信息推測商品降價的可能性或降價的時間來決定是否購買以及何時購買。當市場中存在大量這樣的策略型消費者時，服務集成商應該采取怎樣的定價策略，才能使得收益最大呢？論文主要研究服務集成商與策略型消費者的博弈關系。

【Abstract】Strategic consumers will speculate the possibility or time of price reduction based on historical information to decide whether and when to buy. When there are a large number of such strategic consumers in the market， what pricing strategy should service integrators adopt to maximize the revenue？ This chapter mainly studies the game relationship between service integrators and strategic consumers.

【關鍵詞】策略型消費者;服務供應鏈;博弈

【Keywords】strategic consumers; service supply chain; game theory

【中圖分類號】F272.3? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?【文獻標志碼】A? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?【文章編號】1673-1069（2020）06-0125-05