中英媒體研討班在重慶舉行 國際文化傳播領域交互合作的突破性嘗試

孔德琥

1月14日至17日，由市政府外辦與市政府新聞辦、英國駐重慶總領事館共同籌備打造的中英媒體（重慶）研討班在重慶成功舉行。市委宣傳部副部長馬然希、市政府外辦副主任王雯、英國駐重慶總領事艾佩詩出席開班儀式并致辭。

本次研討活動以中英交流與“一帶一路”視野下的媒體經濟觀察為主題，特邀兩位來自英國的媒體資深新聞專家馬克·韋布斯特先生和勞拉·奧利弗女士，為重慶二十多名一線媒體從業人員授課。課程包含豐富多彩的互動探討式新聞實操培訓，還安排了現場參觀考察、企業家采訪等環節。

王雯表示，近年來重慶經濟社會發展迅速，國際交往日趨頻繁。這次研討班的舉辦是重慶與英國在文化和國際傳播等領域交互合作的一次突破性嘗試，有利于增進中外新聞媒體和新聞工作者之間的了解和友誼，增進彼此間的理解與互信。同時，也將有利于加速培養一批高素質高水平財經專業記者，更好地服務于重慶內陸開放高地和內陸國際金融中心建設。

4天的中英媒體研討交流中，故事性、國際化、專業度、融媒體成為大家討論最多的詞語。

兩位英國講師分享了一些國外媒體的新聞報道，他們的全球視野和國際化分析思維讓文章有了新的高度。比如對極端組織ISIS的報道上，國外媒體從開采一桶石油進行跟蹤并追溯它的流通全過程，再結合地圖信息、數據對比，選題整體有趣又有較高的新聞價值。

在研討班安排的公司實地參觀環節，學員參觀了第一太平戴維斯這家跨國企業。企業高管講解了TOD模式以及重慶寫字樓和商業地產等數據的近年變化。如何從眾多專業的數據中分析出趨勢和端倪，是財經報道的重要基本功。近年來短視頻的興起給新聞媒體傳統報道方式帶來了很大的沖擊，大家通過分組拍攝短視頻，相互觀摩和借鑒學習。

研討班還邀請到重慶工商大學兩江學者謝新教授作了一場講座，他分享了對重慶宏觀經濟發展和未來趨勢的研究。他談到，2020年年初，中央首次對成都和重慶兩座城市建設“成渝地區雙城經濟圈”，提出要形成“高質量發展的重要增長極”的新要求。如何講好重慶發展的故事，無論是從經濟發展、國際交往，還是從社會民生、文化傳播等方面，都給重慶媒體人留下了很大的發揮空間。

講好故事能為一篇好的報道帶來更好的感染力和傳播力。以成渝雙城為主題，在分組討論中有學員提出，從一戶家庭跨越雙城的生活和工作來切入，或者借助跨越雙城的企業家來講述雙城的對比和合作，這種以百姓視角來揭開雙城內在脈絡的新聞操作方式，既能提升故事的可讀性又能引申對雙城合作發展前景的探討和展望。

1月17日，研討課程結束，主辦方為順利完成學業的學員頒發了結業證書。

From January 14 to 17， the UK-China （Chongqing） Media Workshop， jointly organized by Foreign Affairs Office of Chongqing Municipal Government， Chongqing Municipal Information Office and British Consulate-General in Chongqing， was successfully held in Chongqing. Ma Ranxi， Deputy Head of Publicity Department of CPC Chongqing Municipal Committee， Wang Wen， Deputy Director-General of Foreign Affairs Office of Chongqing Municipal Government， and Cecille El Beleidi， British Consul-General in Chongqing attended the opening ceremony and delivered speeches.

Mr. Mark Webster and Ms. Laura Oliver， senior media experts from UK， were invited to give lectures to over 20 media practitioners in Chongqing under the theme of China-UK Exchange and Media Economic Observations under the Belt and Road during the workshop. The workshop includes interactive discussion-based training on news coverage skills， site visits and interviews with entrepreneurs.

Wang Wen said， Chongqing has been developing rapidly and having more frequent international exchanges in recent years. The Workshop is a breakthrough and a trial for Chongqing and UK to cooperate in culture and international communication. It will help enhance the understanding and friendship between Chinese and foreign media professionals， and deepen mutual understanding and trust. At the same time， it will also help to accelerate the training of a group of high-quality financial journalists and better serve Chongqing's efforts to develop itself into the leader of opening-up and the international financial center in inland China.

During the 4-day workshop， compelling stories， internationalization， professionalism and media convergence were the most-discussed topics.

The two British lecturers shared news reports by foreign media as examples on how to take advantage of global vision and analytical thinking to bring an article to a new height. For example， in the report on the extremist group ISIS， the reporter tracked and traced the whole circulation process of a barrel of oil starting from its exploitation， and then combined it with map information and data comparison. Furthermore， the topic itself is also interesting and profound.

For the site visit， the trainees visited the multinational Savills. Its executives gave presentation on the TOD model and on recent changes in data of Chongqings office buildings and commercial real estate. How to analyze trends and clues from numerous technical data is an important basic skill in financial reporting. In recent years， the rise of short videos has greatly impacted traditional reporting. In the workshop， the trainees also shot short videos in groups and shared their works with each other to do peer learning.

Professor Xie Xin， a Liangjiang scholar from Chongqing Technology and Business University， was also invited to give a lecture and share his research on Chongqing's macroeconomic development and future trends during the workshop. He said， at the beginning of 2020， the central government for the first time put forward the requirements for Chengdu and Chongqing to build "Chengdu-Chongqing Twin City Economic Circle" and to form "an important driving force for the growth of high-quality development". A lot of room is there for Chongiqng media to explore on how to tell good stories about Chongqing's development， either from the perspectives of economy and international exchanges， or from the perspectives of society & peoples livelihood and culture & communication.

Telling a good story can make a report more appealing and communicative. During the group discussion with Chengdu-Chongqing Twin Cities as the theme， a trainee suggested that the story could focus on a family who lives and works across the two cities or an entrepreneur who does business in both cities to tell the comparison and cooperation between the two cities. By uncovering the internal connections between the twin cities from the perspective of common people， the story will become more readable and at the same time more extensive because it will lead to discussion and expectations about the future of the Twin Cities.

The workshop concluded on January 17th and the organizers issued certificates of completion to trainees who successfully completed? their training.