“中國印象·秀美重慶”走進俄羅斯 文化旅游受追捧簽訂多項合作協議

賀煜

巴渝文化“行千里”，秀美重慶“致廣大”。

由重慶市文化和旅游發展委員會、重慶西永綜保區管委會主辦，重慶市文化交流中心和重慶泓藝九洲國際文化藝術發展有限公司聯合承辦的“中國印象·秀美重慶”文化藝術國際巡游活動，于2018年12月7日至12日在俄羅斯圣彼得堡圓滿舉行。

活動吸引了包括俄羅斯圣彼得堡政府領導，商界、文化藝術界代表，媒體人以及俄羅斯民眾等數百人前來參觀。重慶的文化、旅游受到俄羅斯民眾的高度關注和喜愛。

簽訂合作意向金額達5000萬元

12月10日，“中國印象·秀美重慶”文化藝術國際巡游活動在圣彼得堡俄中商務園舉行啟幕儀式，中國駐圣彼得堡總領事館文化領事莊建平、圣彼得堡市外事與外經貿委員會主席格里果里耶夫·葉甫蓋尼·德米特里耶維奇、俄羅斯聯邦自然科學院院士陳志剛等嘉賓出席，并對活動給予高度評價。

重慶文旅推薦會通過宣傳片整體呈現重慶城市形象、旅游風貌、文化特色等，泓藝九洲董事長張航就重慶文旅作了主題推薦講解。多位重慶企業代表現場推介了重慶文化及工藝產品。參會嘉賓對蓬勃發展的重慶給予贊賞，并被重慶美景和特色文化深深吸引，紛紛表示有意愿到重慶謀求合作機會。會上，重慶代表團與俄方機構達成多項合作協議，總計簽訂意向金額達5000萬元人民幣，并舉行了合作項目簽約儀式及作品贈送儀式。

活動期間，中俄雙方主要代表召開了文旅交流座談會，就中俄文旅發展與項目合作交換了意見，雙方均表示將積極促進中俄文旅項目落地實施。

訪俄期間，重慶代表團分別赴國際大師聯合機構博物館、列賓美術學院、圣彼得堡美術家協會等地參觀訪問。中俄文化藝術工作者深度交流與溝通，增進雙方了解。

近300件作品亮相城市文旅展覽

蜀繡、木雕、漆器、角雕、文創品……近300件作品亮相重慶城市人文旅游綜合展覽，吸引了特邀嘉賓及俄羅斯民眾數百人觀看。

活動中，重慶特色文化產品受到俄羅斯民眾廣泛喜愛，多個俄羅斯商業代表現場咨詢訂貨事宜。其中，一位女企業家與重慶洪源工藝品有限公司總經理夏洪女士深入溝通后，因兩人年齡相仿且都喜愛刺繡藝術，當即決定結為姐妹，將聯手合作把蜀繡產品推廣到俄羅斯。

此次活動還創新采用電視直播模式，特邀圣彼得堡電視臺赴活動現場直播，詳盡地向俄羅斯觀眾展示重慶文旅風采。除此之外，俄羅斯外交官電子版、龍報電子版、Metro.fm廣播電臺、圣彼得堡市政府民族宮官網等平臺也作了全面宣傳報道。

圖片/重慶泓藝九洲國際文化藝術發展有限公司提供

A tour in Bayu culture can offer you a gain in appreciating the beauty of Chongqing.

From December 7 to 12， 2018， the International Culture and Art Tour of "Impression of China， Elegant Chongqing" sponsored by Chongqing Culture and Tourism Development Committee， Chongqing Xiyong Comprehensive Preservation District Management Committee， Chongqing Cultural Exchange Center and Chongqing Gongyi Jiuzhou International Cultural and Art Development Co.， Ltd. was successfully held in St. Petersburg， Russia.

The event attracted hundreds of visitors， including leaders of the Russian St. Petersburg government， representatives of business， cultural and artistic fields， as well as media and local citizens. In particular， the Russian people showed a keen interest in and deep love for? Chongqing's culture and tourism.

Intentional Cooperation Contracts Signed Amounted to 50 Million Yuan

On Dec. 10， the opening ceremony of the International Culture and Art Tour of "Impression of China， Elegant Chongqing" was held in the Russian-Chinese Business Park in St. Petersburg. Guests including Zhuang Jianping， Consulate General of China in St. Petersburg， Grigoriev Eugene Dmitryevich， Chairman of the Foreign Affairs and Foreign Trade Commission of St. Petersburg， and Chen Zhigang， Academician of Natural Sciences of the Russian Federation， attended the ceremony and gave high praise to the activities.

Chongqing Cultural and Tourism Recommendation Conference presented Chongqing's city image， tourism style， cultural characteristics in the form of promotional video. Zhang Hang， chairman of Hongyi Jiuzhou， made a theme recommendation commentary on Chongqing culture and tourism. Many representatives of Chongqing enterprises introduced Chongqing cultural and technological products during the conference. Participants appreciated Chongqing's vigorous development and were deeply attracted by its beautiful scenery and unique culture. They expressed their willingness to seek cooperation opportunities in Chongqing. During the meeting， the Chongqing delegation entered into a number of cooperation agreements with Russian institutions， with the intentional contracts totaling 50 million yuan， and the signing ceremony for cooperation projects and gift works giving ceremony were held.

During the event， the main representatives of China and Russia held a symposium on cultural and tourism exchanges and exchanged views on Sino-Russian cultural and tourism development and project cooperation. Both sides indicated that they would actively promote the implementation of Sino-Russian cultural and tourism projects.

During the stay in Russia， the Chongqing delegation have visited the Museum of the International Masters Association， the Repin Academy of Fine Arts and the St. Petersburg Artists Association. Chinese and Russian cultural and artistic workers have conducted in-depth exchanges and communication to enhance mutual understanding.

Nearly 300 Pieces of Works Were Displayed in the City Cultural and Tourism Exhibition

Nearly 300 works， including Shu embroidery， wood carving， lacquerware， horn carving， literary works， were displayed in the comprehensive exhibition of Chongqing's urban humanistic tourism， attracting special guests and hundreds of Russian citizens.

During the activities， Chongqing's characteristic cultural products enjoyed great popularity among the Russian people， and many Russian business representatives consulted on-site about the orders. Among them， after deep communication， a female entrepreneur and Ms. Xia Hong， general manager of Chongqing Hongyuan Handicraft Co.， Ltd. immediately decided to make good sisters because they were of the similar age and both loved embroidery. They then intended to work together to introduce Shu embroidery products to Russia.

The event also adopted an innovative mode， namely， live television. St. Petersburg TV was invited to broadcast the event on site to introduce the cultural and tourism style of Chongqing to Russian audiences in detail. In addition， electronic versions of Russian Diplomats and Dragon Newspaper， Metro. FM Radio Station， official website of St. Petersburg Municipal Government National Palace and other platforms also made comprehensive publicity reports.

Photo/Chongqing Hongyi Jiuzhou International Cultural and Art Development Co.， Ltd.