衛浴展、帽子秀、童書會，“荷蘭日”不只郁金香

劉丁睿

2018年12月15日，荷蘭駐重慶總領事館在紅星美凱龍（江北店）打造了一場別開生面的荷蘭日·衛浴文化節活動，將荷蘭獨特的廁所文明與“豪爽耿直”的重慶人文精神共同凸顯。荷蘭駐重慶總領事孔思哲、市政府外辦副主任唐文、市政府外辦領事處處長范青、市商務委市場體系建設處副處長何軍、紅星美凱龍重慶營發中心副總經理唐皓等出席。

“上帝創造了世界，但是荷蘭人創造了荷蘭。”孔思哲在致辭中說：“荷蘭是一個擁有創造力的國家，并創造了領先于世界的廁所文明。同時，荷蘭作為一個極具包容性的國家，擁有人性的豁達和恬靜的生活態度，這仿佛與重慶秉持的耿直文化如出一轍，嚴謹又不拘泥于墨守成規。”

本次重慶荷蘭日·衛浴文化節活動為期兩天，秉承傳播廁所文明和世界環境保護的主旨，引進了荷蘭CUBE設計博物館廁所文化展覽內容，讓人們對廁所文化不再止步于生理層面，而是延伸到科技、健康、人權、世界環境保護等深入層面。唐文在致辭中表示，相信今年的“荷蘭日”活動將會進一步增進重慶市民對荷蘭的了解，促進雙方的合作與交流，讓中荷文化碰撞出絢爛的火花。

一張張潔白的展板豎立在人來人往的過道旁，上面展示了荷蘭CUBE設計博物館推出的主題為“Everything You Always Wanted to Know About Toilets， But Were Afraid to Ask”（廁所寶典）的展覽。展板展示了廁所設計的歷史，衛生及環境問題的設備設計，以及排泄物等被沖走的潛在用途等等。

活動日，荷蘭禮帽皇后Elisabeth Koch攜手模特現場展示荷蘭的禮帽文化。伴隨著郁金香的芬芳，融合風車、奶牛和木鞋等特色元素，模特們頭戴著各式各樣美麗的禮帽穿梭于花的海洋，頭上的禮帽在追光中別具一格。

據介紹，禮帽在歐洲傳統時尚中扮演著重要角色，它既是歐洲女性主要的時尚配件，又是身份的象征。古代歐洲的貴族女子必須要佩戴禮帽，不同的帽子代表著不同的階層。這個傳統一直傳承至今，雖然帽子現在不再代表階級，但是只要是大型節日活動，女人們還是會戴上各式帽子，彰顯自己的魅力。

活動期間，還有來自重慶工商大學的兩位荷蘭裔老師，給工商大學的同學們分享荷蘭的風俗文化。在荷蘭最美童書悅讀會上，老師通過荷蘭卡通形象、兒童朗誦、兒童文學、兒童電影以及多種現場互動表演，開拓孩子的想象力，讓孩子在學習中體驗荷蘭的童趣與快樂。

自2015年以來，荷蘭駐重慶總領事館每年都在重慶舉行“荷蘭日”系列文化交流活動，通過豐富多彩的活動展現荷蘭在文化、體育、農業、藝術、設計等優勢領域的獨有魅力，為重慶市民和業內人士提供體驗純正荷蘭風情文化的寶貴機會。

On December 15th， 2018， Consulate General of the Netherlands in Chongqing unveiled a unique Dutch Day·Bathroom Culture Festival at Red Star Macalline （Jiangbei Store）， which highlighted the unique toilet civilization of the Netherlands and the spirit of Chongqing's humanity. Koen Sizoo， Consul General of the Netherlands in Chongqing， Tang Wen， Deputy Director of the Foreign Affairs Office of the Municipal Government， Fan Qing， Director of the Foreign Affairs Office of the Municipal Government， He Jun， Deputy Director of the Market System Building Department of the Municipal Commercial Committee， and Tang Hao， Deputy General Manager of Business Promotion Center， Red Star Macalline Chongqing attended the activities.

“God created the world， but the Dutch people created the Netherlands.” Mr Koen Sizoo said in his speech： “The Netherlands is a creative country and has created a world-leading toilet civilization. At the same time， the Netherlands and Chongqing share similar culture. As a very inclusive country， the Netherlands encourages open-mindedness and tranquil attitude towards life， while Chongqing advocates straightforward culture， that means one is expected to rigorously and not rigidly adhere to the rules.

The Chongqing Dutch Day·Bathroom Culture Festival lasted for two days. It adhered to the theme of spreading toilet civilization and global environmental protection. Besides， it introduced the contents of the Dutch CUBE Design Museum Toilet Culture Exhibition， so that people know more than the physiological dimension of the toilet culture; rather， they might explore the in-depth aspects such as science and technology， health， human rights， and world environmental protection. In his speech， Mr Tang Wen said that he believes that this year's "Dutch Day" activities will further enhance Chongqing citizens' understanding of the Netherlands， promote cooperation and exchanges between the two sides， and ignite a splendid Sino-Dutch culture spark.

A piece of white board is erected in the aisle where people pass， showing the exhibition themed by “Everything You Always Wanted to Know About Toilets， But Were Afraid to Ask” （the toilet collection） launched by the CUBE Design Museum in the Netherlands. The panels showcase the history of toilet design， other equipment designs that explore health and environmental issues， and the potential uses of excrement and so on.

At the same time， the Dutch top hat queen Elisabeth Koch teamed up with the model to showcase the Dutch hat culture. Dipped in the fragrance of tulips， the models wear a variety of beautiful top hats， blending with features like the windmill， cows and wooden shoes， in the ocean of flowers.

According to reports， the top hat plays an important role in European traditional fashion. It is both a major fashion accessory for European women and a symbol of identity. It was a must for ancient European aristocratic women to wear hats， because different hats represented different classes. This tradition has been passed down to this day although the hat no longer represents the class; but as long as it is a large-scale festival， women will wear all kinds of hats to show their charm.

During the event， two Dutch teachers from Chongqing Technology and Business University shared the customs and culture of the Netherlands with the students. At the most beautiful Dutch children's book reading workshop， teachers explores the child's imagination through the Dutch cartoon image， children's reading， children's literature， children's movies and a variety of live interactive performances， so that children can experience the Dutch-flavor children fun and joy through learning.

Since 2015， Consulate General of the Netherlands in Chongqing started to hold a series of cultural exchange activities in the “Dutch Day” in Chongqing every year. A variety of activities， enable us to appreciate the unique charm of the Netherlands in the fields of culture， sports， agriculture， art and design by offering Chongqing citizens and industry insiders valuable opportunities to experience a pure Dutch culture.