All-for-One Tourism to Distinguish Qinzhou City From Others

Lin Qianqian　Xu Junhao　Mo Tingting

In the past， when it came to tourism in Guangxi， perhaps people only knew the unrivalled landscape of Guilin. When it came to tourism in Beibu Gulf， it would be the intoxicating Beihai Silver Beach. However， in recent years， with the transformation from “scenic tourism” to “all-for-one tourism”， Qinzhou has stood out in Guangxi and been playing an increasingly important role in Guangxis tourism.

In April 2019， during the March 3rd Festival （Sanyuesan Festival） celebrated by the Zhuang people， journalist from China-ASEAN Panorama Magazine Agency visited the main venue of “Zhuang's March 3rd Festival · Guangxi Carnival” — Bazhaiyuan Village， Qinbei District， Qinzhou. On both sides of the Donglijiang River and the water stage， there were large-scale live performance， exhibition of ethnic featured goods， traditional ethnic fun physical activities， local cultural corridor exhibition and sea of flowers， attracting many visitors and the Zhuang people.

In addition， other districts in Qinzhou have also well-planned and launched a series of colorful activities themed “Zhuangs March 3rd Festival”. On April 4-8， 2019， Qinzhou received 1.042 million tourists and realized RMB 780 million yuan of total tourism consumption， up by 30.28% and 33.11%， respectively.

The splendid activities of “Zhuangs March 3rd Festival” in Qinzhou are the epitome of the development of local tourism in recent years. Driven by the all-for-one tourism， Qinzhou has relied on the model of “travel +”， integrated with urbanization， agriculture， culture， health， sports and poverty alleviation， extended the chain of tourism industry， fully unleashed the effect of industrial convergence. As a positive practice for Qinzhou to develop “tourism + culture”， “Zhuangs March 3rd Festival” has showed local cultural resources， held a series of festival activities， made good publicity and built brand for Qinzhous tourism.

In addition， Qinzhou also has boasted other relatively well-known cultural tourism activities， such as Oyster Festival， Dolphin Festival and Nixing Pottery Culture Art Festival. As these activities being held for years， Qinzhou has become more and more famous as the “Hometown of Oyster in China”， “Hometown of White Dolphin in China”， and “Hometown of Nixing Pottery in China”， catching more travelers attention. For many visitors to Qinzhou， the must-do tasks are to have fun with the white dolphin， enjoy the fresh oyster， and buy the exquisite Nixing Pottery for friends.

In fact， during the review process of the 13th Five-Year Plan for the Development of Tourism in Qinzhou in 2016， Qinzhou has cleared and defined that it is necessary to innovate the concept of tourism development and take all-for-one tourism as the guidance to promote the transformation of scenic tourism. With those preferential policies， Qinzhou has striven to launch a series of measures to implement the all-for-one tourism.

In terms of resource integration， based on its geographical situation and transportation， Qinzhou has made every effort to create distinctive tourism development areas， and formed the overall tourism pattern of “one region， three belts”. Among which， “one region” refers to the core area of Qinzhou historical and cultural tourism， and “three belts” refer to the coastal leisure vacation belt， Qinbei District landscape ecological sightseeing belt， and Lingshan & Pubei folk custom belt， which not only integrates the distributed resources， but also builds a main tourism product system.

In terms of industrial integration， while promoting the integration of “tourism +” industry， Qinzhou has also promoted the construction of 24 key projects， including Sanniang Bay Tourism Resort Comprehensive Development Project， Malan Island · Dolphin Bay International Cultural Tourism Resort， and Nixing Pottery Cultural Creative Industry Park （Millennium Pottery City）.

In terms of service， Qinzhou has formed a tourism transportation network with “external and internal connection”， exerted all strength to push forward the “toilet revolution” and implemented smart tourism construction projects， so as to improve tourists experience.

In terms of process assurance， Qinzhou has focused on establishing tourism safety assurance mechanism and strengthening safety supervision.

In terms of social participation， Qinzhou has encouraged people to participate in tourism entrepreneurship and volunteer services， and promoted poverty alleviation through tourism in rural areas.

As one of the first famous tourism counties in Guangxi， Qinnan District of Qinzhou， boasting Sanniangwan Scenic Area， Liu Yungfu Former Residence， Nixing Pottery Culture Creative Industry Park， Nawu Mountain Forest Park， Asian Pitaya Eco-Leisure Park， has made its special tourism products since 2013， taking the lead in the development of all-for-one tourism. In December 2016， Qinnan District was listed as the founding unit of “National All-for-one Tourism Demonstration Zone”.

From 2016 to 2018， the total number of tourists in Qinzhou increased from 10.77 million to 36.49 million， and the total tourism consumption also increased from less than 10 billion to 37.2 billion， with an average annual growth of more than 50%. These figures are the outstanding achievements of Qinzhou in taking multiple measures to promote the development of tourism， and will also encourage Qinzhou to further develop its all-for-one tourism.