靜安Michael Kors 旗艦店中國上海

業主：Michael Kors

規模：500平方米

類型：商業

合作設計單位：Tillotson設計公司（照明設計顧問）

攝影：H.G. Esch (p20, 21, 22, 23)

Client: Michael Kors

Size: 500 SM

Program: Retail

Team: Tillotson Design Associates (Lighting Designer)

Photography: H.G. Esch (p20, 21, 22, 23)

Michael Kors旗艦店位于上海最繁忙的商業區，精美奢華的立面由金屬和玻璃材質組成，彰顯MK時尚品牌特性。

項目設計采用創新的照明光影策略，提供全新的體驗，強弱倒置的外立面系統盡管復雜但卻極具辨識度。閃耀的立面設計體現了MK產品豐富的面料和卓越的設計。背光金屬面板圖案精美，可最大化反射率。無論從哪個角度，無論在白天還是夜晚，訪客均能欣賞到富于變化和閃閃發光的立面。設計確保建筑在無需展示品牌LOGO的情況下就可以完全展示品牌特征，并從其他建筑中脫穎而出。旗艦店仿佛閃閃發光的燈籠，屹立于靜安綜合體入口之處。

實體構造和數字化設施相互融合打造可提供多維度體驗的外立面。設計團隊利用 Grasshopper軟件建模，模仿外立面金屬質地和不同朝向所產生的光影效果。這一獨特的系統將長短不同的單元組成垂直立面，并構成無縫銜接的隨機圖案。采用可反射背景光的白色垂直條形內襯和鍍銀鍍鈦鋁面板，并采用類似大理石皮革的紋理作為裝飾。像上海這座國際化城市一樣，項目設計也非常國際化，外立面和面板圖案由KPF紐約團隊設計，采用德國金屬材料，在華南制造，在現場完成裝配。

Along Shanghai’s busiest shopping district, the Michael Kors facade expresses sophistication and luxury with a dynamic interplay of metal and light, marking a standout location for the renowned fashion brand.

Innovative in its approach to light and experience, this syncopated facade system remains legible despite its intricacies. Its gleaming disposition embodies Michael Kors’ reputation for rich fabrics and polished designs,while its carefully implemented pattern of backlit, metal shingles maximize reflectivity. From any angle, day or night, the facade appears to constantly shift and sparkle as visitors approach the store. The design affirms that the brand’s identity can not only exist independent of its logo, but will also stand out among its competition. Its aesthetic presence becomes a glowing lantern that marks the entry to the larger Jing An complex.

A work flow teetering between physical and digital fabrication ensured the implementation of the facade and its multidimensional experience. Coding a model in Grasshopper, the design team was able to manipulate the facade’s play on light through metal texture and orientation. This inventive system stitched short and long units into vertical compositions and then aggregated them into seemingly random patterns. Lined with white, vertical strips that reflect ambient light, the shingles are composed of silver, titanium-coated aluminum and rendered with a texture similar to marbled leather. Like the city of Shanghai, the project is spectacularly global, right down to its details: the facade and pattern of each panel was designed by KPF in New York, composed of metal sourced in Germany, fabricated in southern China, and hand-assembled on site.