街頭文化占領時尚界

導讀：在過去，棒球帽、運動鞋等休閑服飾被認為過于隨意，難登大雅之堂。而如今，街頭潮服已經成為一大時尚潮流，在時尚界占有一席之地。

Look inside any fashion lovers closet and youre likely to find baseball caps， sneakers， hoodies， and T-shirts， as the rise of streetwear has become one of the biggest storylines in fashion in the last few years.

在過去的幾年間，隨著街頭休閑裝在時尚界的興起，打開任何一位時尚潮人的衣櫥，你很有可能會看到棒球帽、運動鞋、帽衫以及T恤等單品。

A recent study done by US investment company Piper Jaffray found that when shopping for clothes， American teenagers tend to buy streetwear， which combines influences from hip hop， skate and celebrity cultures.

美國派杰投資銀行近期的一項研究發現，在購買衣服時，美國青少年傾向于購買融合了嘻哈、滑板以及名人文化等元素的街頭休閑裝。

Streetwear isnt only about cool clothing， but also about gaining recognition.

街頭休閑裝不僅僅是種潮服，而且能讓人獲得一種認同感。

Todays young people are looking for fashion items that show off both their style and their status. “Theres a lot of interest today in exclusive products，” US sneaker expert Matt Powell told Retail Dive. “You have the younger shoppers， who are concerned about being unique and having a product that others dont have.”

現在的年輕人尋求的是能夠彰顯自我風格和地位的時尚單品。“如今人們對獨家產品有很大的興趣，”美國運動鞋專家馬特·鮑威爾在接受Retail Dive網站采訪時表示，“你會面對更年輕的顧客，他們關心的是成為獨一無二的個體，希望擁有他人沒有的產品。”

When a popular brand releases a streetwear item like a hip hop artist drops a mixtape， chances are that there will be a lot of young people queuing to buy it.

當一家潮牌發售街頭休閑裝單品時，就像一位嘻哈藝人發行混音帶，很有可能會吸引大批年輕人排隊購買。

The relationship between streetwear and hip hop dates back to the 1990s. When young black and Latino people in the US experienced various forms of racial and class inequality， their music became their shelter and their clothes became their uniform. “Hip hop was the genre of music where it was accepted， promoted， and preferred that the artist looked like the fan，” US fashion lover Frank Rivera told streetwear site Highsnobiety. “With any other genre of music there was a costume or some sort of uniform that separated the entertainer from the average person.”

街頭休閑裝和嘻哈之間的淵源可以追溯到20世紀90年代。彼時，美國非裔和拉丁裔的年輕人遭受著各種種族以及階級上的不平等對待，音樂成了他們的庇護所，而服飾也成了他們的制服。“嘻哈這類音樂被接受、推廣和喜愛，嘻哈音樂人看起來也和粉絲一樣，”美國時尚潮人法蘭克·里韋拉在接受街頭潮服網站Highsnobiety采訪時表示。“而在其他的音樂流派中，藝人與普通人總能通過服裝或別的什么區別開來。”

Similar to hip hop， skating has roots in black and Latino communities. But during the last three decades， skating has attracted attention from both the fashion industry and celebrities.

類似于嘻哈，滑板也起源于黑人和拉丁裔群體。但在過去的30年間，滑板卻引起了時尚產業和名人的關注。

In his 2002 song “Rock Star”， US rapper Pharrell Williams wore a skate T-shirt， and performed with skaters all around him. The music video was a hit and went on to strengthen the relationships among hip hop， skating and streetwear.

在美國饒舌歌手法瑞爾·威廉姆斯2002年的單曲 《搖滾明星》的音樂錄影帶中，他身穿一件滑板T恤和身邊的滑板者一起表演。這部音樂錄影帶風靡一時，也增強了嘻哈、滑板以及街頭休閑裝之間的聯系。

Valuing individual expressions， both hip hop and skating have their own styles that influence streetwear fashion. “Because they dont want to blend in， they come up with the style that will speak up where they are from and who they are representing，” skating blog Skatecide noted.

嘻哈和滑板都重視自我表達，并通過自己的方式對街頭潮服時尚產生影響。“因為它們不想融入，所以形成了一種能夠大聲宣告其來源以及所代表人群的風格，”滑板博客Statecide 指出。