Intertextile Shanghai Home Textiles 2018 covers the whole spectrum of home furnishing industry

As the leading home textiles trade event in Asia， Intertextile Shanghai Home Textiles is renowned for its size and also the variety of products offered by its exhibitors from China and around the world. The show will be held from August 27th – 30th in the National Exhibition and Convention Center in Shanghai. It will cover six halls， accommodating over 1，000 suppliers from around 30 countries and regions.

To satisfy buyers from different regions with varied sourcing needs， the show will feature a wide variety of home textile products ranging from bedding， bath， table & kitchen， curtains & upholstery and textile designs& technology to editors， whole home， sun protection， wallcoverings and carpets & rugs. “The products on offer are of various quality and price levels that visitors can discover both premium brands presented by editors and a massive amount of medium-end products at the show，” said Ms Wendy Wen， Senior General Manager of Messe Frankfurt （HK） Ltd.

Intertextile Shanghai Home Textiles serves as an ideal platform for suppliers to introduce new products to the market as a large number of visitors including import & export corporations， wholesalers， distribu- tors， chain stores and home product manufacturers are attracted. EUROART and JAB ANSTOETZ are two of the returning editors who are ready to demonstrate their latest collections. “We are an integrated company based in Beijing which presents both imported decorative fabrics and wallpaper as well as self-owned fabric brands. Buyers can expect to discover advanced jacquard， embroidery， silk and printing techniques from the brands LIZZO and ROMO at our booth，” Mr. Frank Lu， General Manager of EUROART said. Furthermore， the world-known fabrics design company， JAB ANSTOETZ， will also take advantage of the show to present their new outdoor fabrics. “Our ‘AROUND THE WORLD collection possesses high colour stability， mould-resistance and easy-care features. We will also introduce our advanced FibreGuard fabrics which prevent dirt and meet OEKO-TEX？ standards，” Mr. William Lin from JAB ANSTOETZ said.

Bedding products are another highlight of the show. Returning exhibitor Advansa will display their new fibre formula SUPRELLE？ 95 which is a combination of enhanced sleep comfort and ease of care. And the established French brand TODAY will make their debut at the fair to promote their full range of fashionable bedding items.

Diverse suppliers confirm participation offering all kinds of quality products

Apart from the editors and whole-home exhibitors， worldwide suppliers specializing in different products can be found in the show. They include：

Curtains & upholstery： quality brands such as AICO， Ateja， Culp Fabrics， DDécor， Elastron， Enzo Degli Angiuoni， Harmel Home， Huatex， Sangwontex and more

Bedding， bath and kitchen： domestic and overseas brands will showcase an extensive range of products for everyday domestic life including comforters， pillows， mattress toppers， bed linen， bathrobes， towels， table napkins and more. Exhibitors will offer insights about utilizing various products to display the whole home concept

Textile design： featuring worldwide original textile design studios. Visitors can discover distinct styles of design from both Asian and European studios

Carpets & rugs： carpet exhibitors from Afghanistan， India， Pakistan， Turkey and other countries

Digital printing & technics： showcasing the latest digital printing technology， and cutting， sewing and other home textile equipment technics. In view of the good result in 2017， the show will continue to cooperate with industry media to organise professional seminars introducing some latest technique and new applications in the home textile industry

The fair embraces the revitalised home textile market in China

As Chinas economy is getting back on track with the GDP growth rate standing at 6.9% in 2017， the home textile market is also showing strong signs of recovery before Intertextile Shanghai Home Textiles returns this August.

According to Askci Consulting， one of the leading Chinese industry research institutions， Chinas home textile market has been growing steadily with an average rate of around 10% between 2010 and 2015. The overall size has increased from USD 18.4 billion in 2010 to USD 29.5 billion in 2015， and is expected to reach USD 38.3 billion in 2020. Whats more， the consumption of home textiles only accounts for about 29% of the total textile consumption of the country. Given the fact that the relevant ratio in developed countries such as the US and Japan is between 33 to 38%， there still lies huge room for the Chinese market to expand. Foreign analysts share this optimism， with Euromonitor expecting an annual increase of 5.3% and 5.9% for Chinas entire home textile and bedding product markets respectively.

Thanks to the improving quality and competitive price， there is also growing demand for Chinas home textile products from buyers around the world. Customs statistics show that the export value for home textile products increased 2.25% to USD 39.5 billion in 2017. Among all Chinas export countries and regions， the US has the largest share， followed by the EU， ASEAN and Japan.

With all these favourable conditions in place， Intertextile Shanghai Home Textiles serves as an ideal platform for industry players to capture these business opportunities. “The rapid urbanisation and the consumption upgrade is unleashing unprecedented purchasing power in China. Participants can expect to benefit from this huge potential at our show，”Ms Wendy Wen， Senior General Manager of Messe Frankfurt （HK） Ltd. added.

Contract business sees big potential in Chinese market

The constant growth of Chinese consumers disposable income not only results in increased spending on home textile products， but also stimulates the development of tourism. A report from the General Office of the State Council of China stated that the annual number of domestic trips has nearly doubled， from 2.1 billion in 2010 to 4.4 billion in 2016. It is expected that domestic travel-related consumption will reach USD 869 billion in 2020 and contribute to over 5% of GDP. The hotel industry in particular has benefited from this development， with the number of limited service hotels increasing 30% in the past seven years. This also implies remarkable opportunities for the home textile industry players doing contract business since quality products including furnishing fabrics， bedding& towelling and more will be sought after by the hotels.