ROARINGWILD Shenzhen, China

我并不是堅信實體零售一定會偉大復蘇的樂觀主義者，做自己認為對的事情遠遠比這件事情是否真的成功更重要。大部分人不知道我們在做什么，而我們也不需要執著去解釋，更不需要介意大多數人的看法，“沒愿意，沒借口”

--CY | ROARINGWILD

初接觸ROARINGWILD，直觀感受是一群態度鮮明的年輕人在倔強地做文化。

于東倉，同為固執的跋涉者，我們愿與英雄同路。

中國本土原創潮牌ROARINGWILD咆哮野獸成立第7年，在品牌植根之地深圳開設了首家實體零售終端。DOMANI東倉操刀設計，以凌厲的筆法構建空間的感官錯覺和視覺沖擊。

Early contacting with ROARINGWILD, intuitive feeling is a group of young people with a strong attitude focusing on a stubborn culture.

As DOMANI, cherish the same ideals and follow the same path as heroes.

China's native original Tide brand ROARINGWILD roaring in the 7th year, the brand rooted in Shenzhen which opened the first entity stores. Space designed by DOMANI, consistent of the fi erce strokes presented shake the soul of the visual impact and sensory illusion.

一座通體透紅的巨型裝置貫穿整個空間，成為視覺與藝術的存在，從正面的角度，亦形成品牌名的首字母R型。裝置以紅色鋼板為主材，只在靠近入口處的部分采用光澤的紅色玻璃材質。未來幾何感的室內充斥著紅與黑的撞色基調，紅色是激情和爆發，黑色是沉穩和內斂。感性的血液在理性的圍合中滋長，兩種顏色也在對抗中達至平衡。

入口通道右側的黑色烤漆板墻面，閉合時可用作商品陳列，或當作投影墻，開啟時可擴大空間，拓展更多內容。灰色水泥材質收銀臺位于紅色裝置下方一角，在紅黑主色的氛圍里猶顯安靜。

作為國潮先鋒，ROARINGWILD試圖通過服裝這個載體，傳達無所畏懼的逐夢態度。DOMANI東倉以設計打破傳統零售的枯燥程式，正是契合品牌用心的空間演繹。

A huge red device through the whole space,become a rough and wild artistic existence, from a positive point of view, but also formed the brand name of the fi rst letter R type.

A very futuristic geometric sense of the interior filled with red and black hitting the tone, red symbolizes passion and explosive while black is distributed calmand restrained gas fi eld. The perceptual blood grows in the rational enclosure, and the two colors are balanced in confrontation.

A black paint wall, when closed it can be used as a commodity display, or as a projection wall, open to expand space and more content.The gray cement material cashier is located at the bottom of the red device. It seems quiet in the warm atmosphere of the red and black main colors.

As a country trend pioneer, ROARINGWILD has never been so simple as "making clothes". As a carrier, it conveys the fearless dream-driven attitude, which is the brand's real intention.