Chapter Five Big Investment Spurs Big Health Industry

Twelve new projects were introduced throughout the county, of which seven projects are worth 100 million yuan, five projects exceed 50 million yuan, and nine are industrial projects. Two new projects were put into operation: one is a large-scale project and the other is a key project. This is a “report card” for the investment promotion in Qichun County in the first quarter of 2018, signifying a good start.

Creating a Good Business Environment

Qichun is a noted medical prefecture and an emerging industrial county. It is famous for Li Shizhen and his Compendium of Materia Medica.While traditional economy still prevails in the locality, the foundation for industrial construction is weak; the development is insufficient, and the problem of development restrictions is extremely prominent.

When the wave of the notion that “big investment promotes great business” swept the country, Qichun took the initiative. It takes investment promotion and project construction as its top priorities, and makes great efforts to attract investment.

A distant look of downtown of Qichun蘄春城區遠眺

“全縣新引進項目12個，其中過億元項目7個、過五千萬元項目5個，工業項目9個。新投產項目2個，其中新投產規模項目1個、新投產重點項目1個。”這是蘄春縣第一季度招商工作成績單，實現了2018年開門紅。

營造良好營商環境

蘄春是醫藥名縣和新興工業大縣，以李時珍和《本草綱目》而著稱于世。但是，傳統經濟比重大，項目建設底子薄，發展不夠、發展不優問題突出。

“大招商招大商”熱潮來襲，蘄春主動作為。

圍繞“大招商、大發展”的思路，蘄春堅持把招商引資和項目建設作為生命線工程，開展招商引資大行動。

蘄春上下積極拓展招商引資渠道，大力開展特色招商、工業招商、精準招商。多次到北京、上海、廣州、深圳、浙江、江西等地考察交流，積極推介蘄春得天獨厚的投資環境、改革開放成果，向一些大集團、大企業拋出“橄欖枝”。

Qichun actively expands its investment channels and vigorously develops special investment, industrial investment, and precise investment. People from Qichun have visited Beijing, Shanghai,Guangzhou, Shenzhen, Zhejiang,Jiangxi and other places many times to exchange experiences.They have showcased Qichun’s unique investment environment and reform accomplishments, and made a nod to some related major groups and companies.

“The investment environment in Qichun is fairly good today. I’m from Qichun and I’ve been doing business for more than 20 years.In July, I introduced the Zhejiang Huangsheng Group’s pipe and tube production line into Qichun.I’ll do my best to contribute to my hometown development,” said Dong Xiaobin, chairman of the Hubei Xinsheng Technology Inc.

The leaders in Qichun County clearly declare, “Mugwort is one,and the big health industry is N.From 1 to N, we must rely on the market.” The government now needs to steer the industry and provide services while the market takes care of the rest.

To meet the industry’s requirements for bringing industry and services to the industrial parks, Qichun vigorously implemented these five projects: industrial extension,park construction, corporate growth, technological innovation,and brand promotion. These projects strive to build five 10-billion-yuan businesses in the pharmaceutical industry.

Special trips to Europe to commemorate the 500th anniversary of the birth of Li Shizhen 紀念李時珍誕辰500周年歐洲行

Maintaining Five Pillar Industries

When we arrived at Li Shizhen International Pharmaceutical Port, we saw a row of Chinese mugwort herbal stores with a variety of Chinese herbal medicine products. The merchants and customers who came to purchase products formed an endless stream.

The good business environment and a preferential business policy have made Qichun a hot spot for investment and a thriving place for development that results in high volumes of trade.

Many investment projects deeply rooted in Qichun blossomed, which provided strong support for the county’s sustainable economic development and injected a strong motivational force for being an industrial county.

After years of intensive development, Qichun has formed five pillar industries:medical health, forest building materials, textiles and garments,photoelectric technology, and agricultural processing. The agriculture and tertiary industry are also developing rapidly.

“現在蘄春的投資環境非常好，我是蘄春人，在外創業20多年，7月份，將浙江煌盛集團管件管材生產線引入蘄春，為家鄉的發展做力所能及的貢獻。”湖北欣盛科技有限公司董事長董曉斌說。

“蘄艾是1，大健康產業是N，由1到N，必須依靠市場。”蘄春縣領導認為，政府要做的就是產業引導和服務，其他的交給市場。

按照產業向園區聚集，服務向園區發力的要求，蘄春大力實施產業延伸、園區建設、企業成長、技術創新、品牌提升等五大工程，著力打造醫藥工業5個百億元產業。

帶動五大支柱產業

來到李時珍國際醫藥港，只見以蘄艾為主的中藥材商鋪鱗次櫛比，各種中藥材產品目不暇接，前來購貨的客商和顧客絡繹不絕。

良好的營商環境，高含金量的惠商政策，讓蘄春成為一片投資的熱土和發展的旺地，投資商紛至沓來。

一個個招商引資項目先后落地生根、開花結果，為全縣經濟發展提供了有力支撐，也為實現工業強縣注入了不竭動力。

TCM decoction pieces of Li Shizhen Pharmaceutical Group to be exported李時珍醫藥集團中藥飲片出口

According to Chen Pusheng,general manager of Li Shizhen Pharmaceutical Group which has been settled in Qichun for more than 10 years, the company has continued to tread the road of independent innovation and modernization of traditional Chinese medicine, and it has won the “Top 100 Pharmaceutical Enterprises in China” award for 5 consecutive years. In 2016, it achieved sales exceeding 3 billion yuan. It has firmly locked in the leading position of Qichun’s TCM industry. Chen Pusheng believes that scientific and technological innovation is a key factor in measuring the growth momentum of enterprises. The quality of technological innovation is the key for extending Qichun’s industrial chain, and only by keeping to it can the output value continue extending its growth.

Tian Qun, chairman of the Qi Mugwort Industry Association and president of the Hubei Yangshengtang Group, told us that his company had co-operated with Hubei University of Traditional Chinese Medicine to develop more than 20 new kinds of mugwort products. Qi Ai Tang, one of its subsidiaries has accelerated the establishment of nationwide branches and has expanded to nearly 300 stores at present.

Zhang Yingfeng, chairman of the Hubei Yihui Capital Operation Co., Ltd., who has returned home to start his own business, invested 2.05 billion yuan to build the Qi Mugwort Industrial Park. The “One Area, Four Centers” mode created by his company will become the incubator base for more companies.

The market’s boom promoted the cultivation of Chinese herbal medicines. In recent years, the planting area of Chinese herbal medicine in Qichun has been expanding at an annual rate of 50,000mu (about 3333 heatares).

As the 500th anniversary of the birth of Li Shizhen is approaching, Qichun will hold a series of commemorative activities which display the image of Qichun globally, so as to further promote the county image as the hometown of Li Shizhen and its big health industry nationwide and worldwide.

The booming big health industry here in Qichun is heading for a bright and better future.

The foundation of the Mugwort Industry Alliance of the World Federation of Chinese Medicine Societies (WFCMS) in Qichun世界中醫藥學會聯合會艾產業國際聯盟在蘄春成立

Beautiful scenery of the Yundan Mountain in Qichun蘄春云丹山風光

經過多年的資源集約，蘄春工業形成了醫藥養生、森工建材、紡織服裝，光電信息、農產品加工五大支柱產業，農業和第三產業也在迅猛發展。

落戶蘄春10多年的李時珍醫藥集團不斷走自主創新和中藥現代化之路，連續5年榮膺“中國制藥工業百強”企業，2016年實現銷售產值突破30億元，已經牢牢鎖定蘄春中醫藥產業龍頭地位。總經理陳普生認為，科技創新是衡量企業生長動能的關鍵因素，蘄春只有向科技創新要成果質量，蘄春的中醫藥產業鏈才能不斷延伸，產值才能不斷做大。

蘄艾產業協會會長、湖北養生堂集團董事長田群與湖北中醫藥大學合作，研發出20多個蘄艾新產品，旗下的蘄艾養生體驗店“蘄艾堂”加速全國布點，已擴張近300家。

回鄉創業的湖北易慧資本運營公司董事長張迎峰，投資20.5億元建設蘄艾產業園，其打造的“一區四中心”模式將成為更多蘄艾企業的孵化基地。

市場的火爆帶動中藥材種植。近年來，蘄春中藥材種植面積每年以5萬畝速度擴張。

今年即將迎來李時珍誕辰500周年，蘄春圍繞“用世界影響展示蘄春形象”這一目標，高規格舉辦一系列紀念活動，進一步宣傳蘄春、推介蘄春，讓大健康產業走出去。

方興未艾的大健康產業，展現出振奮人心的光明前景。