
CFOs should take a role in creating a holistic view of company performance, and in measuring against it. “We have an initiative called ‘integrated performance management’ that is really just recognizing that performance cannot just be measured by whether we made money or not,” he explains. “We might make money today, but ultimately our goal as an organization is to be sustainably successful. Sustainability is not just to do with environmental impacts, but sustainability in the sense that the business model thrives and becomes more beneficial and profitable to stakeholders over time. ”
阿迪達斯集團CFO Robin認為,CFO應(yīng)該對公司業(yè)績有更加全面的認識和考量。“我們提倡實行綜合績效管理,這就強調(diào)了不能把盈利作為績效的唯一標準。雖然我們今天能夠盈利,但企業(yè)發(fā)展的目標是要獲得可持續(xù)的成功。可持續(xù)性不僅僅是跟環(huán)境有關(guān),同時還具有可持續(xù)發(fā)展的意義,即商業(yè)模式的蓬勃發(fā)展,以及為利益相關(guān)者創(chuàng)造長遠利益。”
One of the things I tell new people joining our team is that while they have joined the finance function, it does not necessarily mean their end goal is to be in the finance function forever. After a couple of years in finance,they could to into sales, consulting or business operations. I think that the core expectation from the younger generation is a 360 degree exposure.Today, a finance professional is expected to have a good understanding of business strategy and its implications for finance.

印度信息技術(shù)公司Infosys CFO M.D.Ranganath 通常對加入團隊的新人說,雖然他們加入了財務(wù)部門,但這并不表示他們的終極目標就是永遠留在財務(wù)部門。在財務(wù)崗位工作幾年之后,他們可能進入銷售、咨詢或者業(yè)務(wù)部門。“我認為,年輕一代的主要愿望應(yīng)該是能全面接觸各個領(lǐng)域。今天,財務(wù)專業(yè)人員應(yīng)該對企業(yè)戰(zhàn)略及其對財務(wù)的影響有很好的理解。”

We are becoming more and more public people. The charisma of a wet noodle doesn’t help anyone. You have to be able to convince people to do things. Good people are a scarce resource. In the end, it falls down to classical functional skills, leadership skills and the ability to use all the productivity-gaining tools you have.
德國房產(chǎn)巨頭Vonovia SE CFO Stefan Kirsten 談到,“ 我們正慢慢成為公眾人物。在這種形勢下,懦弱只會幫倒忙。你必須說服人們?nèi)プ瞿承┦虑椤?yōu)秀的人才是稀缺資源,它最終取決于那些傳統(tǒng)的崗位技能、領(lǐng)導(dǎo)能力以及能夠運用工具創(chuàng)造生產(chǎn)力的能力。”