New highlights at the coming Intertextile Shanghai

Fashion to the fore at the coming Intertextile Shanghai Apparel Fabrics

The concept of what is fashionable is subjective， not to mention evolving on a near daily basis and varying from market to market. But with over 4，500 exhibitors from nearly 30 countries under one roof at Octobers Intertextile Shanghai Apparel Fabrics， there is something for everyones unique fashion tastes at the industrys leading trade fair for the autumn / winter season. This is especially the case in SalonEurope， Intertextiles premium zone for mid and high-end European fabrics and accessories suppliers targeting Asian buyers who are looking to meet the strong consumer demand in the region for European fashion. Just some of the leading brands participating in SalonEurope this edition include Albini， Alumo， American & Efird （Guetermann）， E.Thomas， Freudenberg， Kufner， Marzotto Group， Miroglio， Loro Piana， Woolmark and Zegna.

Within SalonEurope buyers can also find the Milano Unica Pavilion as well as the Premium Wool Zone and Verve for Design areas， each reflecting fashion and style in their own unique ways. Further afield， and the Japan Pavilion is another fashion hub at the fair that is immensely popular each edition with Chinese buyers. And for those looking for something different， it is worth browsing the domestic exhibitor halls to discover how Chinese designers are emerging onto the fashion scene. Whats more， if buyers are on the lookout for what fashions and styles will be gracing the catwalks and sidewalks in autumn and winter 2018， then the eight trend forums found throughout the halls， including an international forum， four Chinese forums， an accessories forum， the Japan Pavilion forum and the Korea Pavilion forum， will provide a snapshot of this.

Style and heritage on display in Verve for Design and Premium Wool Zone

Heritage brands and stylish high-end wool products await buyers in the Premium Wool Zone， as a number of new suppliers join returning favourites this edition. Amongst the new participants are Dugdale Bros from the UK， and Italian brands Ferla， Piacenza and Stylbiella. Dugdale Bros are cloth merchants based in the very centre of Yorkshires worsted industry， and supply fine cloth to supreme tailors， designers， couturiers and retailers throughout the world. Ferla offers production rich in fashion content that is reserved for the most prestigious Made-in-Italy trademarks and the most demanding international customers. Piacenza， in business for nearly three centuries， uses wools from Australia， cashmere from Mongolia and vicuna& alpaca fibres from Peru. And Stylbiella produces superfine wool fabrics for some of the worlds leading tailors.endprint

Joining them are other key exhibitors from the UK such as Abraham Moon & Sons， Bower Roebuck， Holland & Sherry， Huddersfield Fine Worsteds， Kenneth Mackenzie and Scabal， as well as Aris Industrial from Peru， Dino Filarte from Italy， Dormeuil from France， and Hayazen Textile and Toyama from Japan amongst others.

As the Chinese market has matured in its appreciation for original fabric designs， this increased demand has led to a diverse range of design studios taking part in Intertextiles Verve for Design， which can also be found in SalonEurope. This edition see exhibitors from Australia， France， China Hong Kong， Italy， Japan， Korea， Switzerland and the UK amongst those taking part.

Japan Pavilion brings the countrys unique style and production techniques to the fair

If previous editions are anything to go by， the Japan Pavilion will once again be bursting at the seams with buyers looking for the latest Japanese styles and fashions. Delicate， lightweight fabrics are a particular specialty of Japanese suppliers， with Saiei Orimono being one such exhibitor at Intertextile. They claim their “Fairy Feather” yarn-dyed silk fabric， which took them four years to develop， is the worlds thinnest. It is made from 8-denier silk thread derived from silkworms that emit the thinnest fibres in the world， which， at 1.6 deniers， are about half as thin as regular fibres.

Knitted fabric producers can also be found in the pavilion， including A-Girls. They supply lightweight fabrics made from their self-developed fine-count yarns which are used by global luxury brands. Lace can also be sourced in the pavilion， with Sun Fashion exhibiting its Leavers Lace one of the highlights. Moving away from delicate fabrics， and Daiichi Orimono are specialists in super-high-density woven fabrics. While the quality of these fabrics makes them suitable for outdoor wear amongst others， the company places great emphasis on ensuring the beauty of the fabrics as well.

Extra accessories hall added to strengthen its influence across entire apparel industry

In the entire process of creating a garment， the accessories used might be the smallest part and applied at the very end， but they can have an outsized impact on the final look of the garment. These small pieces will also have a larger-than-life impact at next months Intertextile Shanghai Apparel Fabrics， with an extra Accessories Vision hall （West Hall） added to the existing hall 4.2 to accommodate the more than 630 fashion and garment accessories exhibitors participating this year. High-end European accessories suppliers will also feature in SalonEurope （hall 6.2）. The increase in accessories exhibitors this edition adds to the 4，500-plus total suppliers taking part across all apparel fabrics and accessories sectors.endprint

With so many suppliers under one roof， buyers are guaranteed a range of sourcing options to meet all needs. As with the rest of the fairs product groups， amongst the offerings are a number of new product launches， products styled for the AW 2018/19 season， innovative products and eco-friendly options. Just some of the exhibitor highlights in the Accessories Vision halls this edition are：

？ Preciosa Crystal Components （Czech Republic）： With a tradition of glassmaking that can be traced back to 1548 in the Crystal Valley of Bohemia， today Preciosa offers more than 25，000 premium fashion and jewellery stones. Their AW 2018/19 Inspirations & Innovations collection includes new colours such as Deep Sea， Erinite and Smoked Sapphire， new coatings Crystal Red Flame and Crystal Lava， as well as new shapes.

？ 3M China： This renowned innovator will feature its 3M？ Thinsulate？ Featherless Insulation， a loose fill down alternative that mimics or surpasses the performance of natural down in fill power， loft and performance when wet.

？ Kee Zippers （China Hong Kong）： Their roundcode-teeth zipper features an innovative design with patented teeth for enhanced windproof properties.

？ Sun Mei Button Enterprise （China Taiwan）： Sun Mei will showcase its new series of acrylic pendants at the fair， with nearly 3，000 choices in various shapes， sizes and colours.

Accessories highlights in SalonEurope include：

？ Freudenberg & Vilene： They have developed a new thermal insulation， the comfortemp？ branded fibre ball padding. According to the company， this padding insulates more than twice as well as traditional padding， as well as being lightweight and as soft as down. And as one of the leaders in the PFC-free movement， they will exhibit a number of eco-friendly products at the fair as well.

？ American & Efird： A regular exhibitor at the fair， A&E will showcase their newly launched Anefil？ Reflector sewing thread used in coverstitch and overedge applications. According to the company， “Anefil？ Reflector adds another layer of functionality in sewing that has traditionally been dominated by reflective tape.”

Debut Button & Garment Accessories Industry Chamber Pavilion

For the first time at Intertextile Shanghai， Hong Kong accessories suppliers will be represented in the Button & Garment Accessories Industry Chamber Pavilion. Also within Accessories Vision in hall 4.2 is the Shishi Pavilion from China. They will be joined by a number of Chinas leading accessories suppliers including Charms Metal Manufacturer， Guangzhou Unitypeak Garment Accessories， Shanghai YKK Zipper， Suzhou Chosion Textile Groupstock， Webest Interlining， Weixing Industrial Development and Zhejiang Sanding Weaving. Accounting for the increased number of exhibitors this edition， the Accessories Vision halls will have a more defined grouping of exhibitors to maximise sourcing efficiency， including lining， interlining， tag， ribbon and lace & embroidery zones.endprint