Discussing on the application of constructivism in packaging design of film and television program

Chen Chuan Zhi

【Abstract】： Originating from the early 20th century， the "constructivism" of Russia was a western modern art design school formed and developed by a small group of advanced intellectuals before and after the Russian revolution in 1917.It commits to meet the needs of the modern industrial civilization and social development， as a result of an avant-garde movement of art and design， the design movement trends to the areas of design， such as architecture， painting， sculpture， etc.， with the development of era， the design thought of constructivism in new media design also has a wide range of applications. This article embarks from the film and TV program opening design， discusses the application of constructivism in the field.

【Key Words】： Constructivism Film and television program packaging

Film and TV program packaging is based on technology， culture and art in one integrated mass communication art. The usual column packing is like CCTV news broadcast， the section head of “if you are not to disturb”， tonight column head and so on. In the packaging design of film and television program， the constitutionalism fully plays the advantage of reorganizing morphological units to form new morphological units. This gives a new form of vision and conveys a certain abstract feeling to the audience. In fact， each element uses design and structure characteristics of the various combinations for relationship among play infinite possibility， the decomposition and combination to keep trying to create， to produce new structure and shape. Finally， the theme of the film and television program is to be expressed.

First， the constitution design language of "the dispersion and the god is not scattered

"Composition" is not only a concept of modeling， but also a scientific research image， which is very consistent with the theme of the packaging of film and television program. The packaging design of the film and TV program pursue the distinctive theme and the diversity of expression form. The film and television design language， which is the form of "shape-spreading and deities"， is mainly based on abstract forms， cultivation of human's sensitivity， induction and creativity. That emphasizes the ratio among the morphological， balance， contrast and harmony， symmetry， rhythm， rhyme， etc， and makes the graphics to the viewer of visual guiding role， in order to achieve emotional resonance and sense of excitement， this is a completely different way.

Second， The harmony and unity of the details and the whole.

"Composition" does not mean the process of composition and reconstructing， however it is also the unity of rich elements and complex sublimation. The artistic creation of simple， three-dimensional structures and disintegration structures， as well as distinct， simple materials and completely abstract forms of expression. These simple shapes are highly concentrated and refined in the form of things， although some of them are very simple geometric figures， such as circles， squares and triangles. The constituent parts of these divisions are closely related to the theme of the presentation， and each of them represents a certain part of thematic thought. Eventually these subdivision elements will become a unified visual image through the transformation of art.

Third， the design of constructivism in the packaging of film and television programs caters to the needs of modern audiences.

In the modern society， because of higher work pressure， higher frequency， higher load work intensity that makes people want to return to a new simple and peaceful nature. Young people do not agree the traditional and old-fashioned way of the packaging of the film and television program. In a word， the former aesthetic generation getting fatigue. Seeking a new form of visual shock， being new trends constructivism in the packaging of film， and television program meets the demand of modern audience.

The constructivism emphasizes the discovery of any different parts of a new point， line， surface， etc. Any new component will have a distinctive expression. New contents are presented in terms of shape， morphology， and even spiritual elements. Concepts will be a subject according to certain rules， from different angles， different levels of split into a number of elements. These elements appear naturally covers different expression of the theme. They are constant collision under the intersectional to represent the final theme. This approach also covers the maximization of the population. The packaging design of the film and television column should always keep the creative state of new， special and odd， and more freedom and bold use of the constructivist design theory to transform the packaging performance of film and television programs.

Constructivism is not only an art design style， but also a way of thinking related to the way of life. We should not only pay attention to the integrity of the works of art， but also sometimes change the angle of view from the details and structure. Discovering the beauty of different works art and constructivism are explorations of the artistic expression for artists. The influence of TV programs of packaging design is very profound， although with the wide application of high and new technology in the field of film and television production， TV opening shows a qualitative leap of art creation. However， the relevant art theory about how to create better column packaging design works is lacking. Constructivism is only a small window for us， and we've seen a wide range of applications. In this regard， we need to continue to strengthen the research in this field and find new direction in the wave of packaging design of film and television program.